Patricia de Frutos

Data Science: what it is and how it helps us in Digital Marketing

The goal of Data Science is to make decisions. We tell you all about Data Science and how Digital Marketing benefits.

Why do you need an expert agency for the development of your website?

The answer is simple: Multidisciplinary team. Experts in different disciplines in addition to web development, nowadays essential.

Types of CMS for web development

What is a CMS and what are the types of CMS for web development? if you don't know which CMS to use, read on.

Web development agency vs Freelance

If you're creating or redesigning your website, it's time to decide who your provider will be. Web development agency or freelance?

Google Position 0: What it is and how to get to it

In recent years Google has proposed a new goal, appearing in its zero position. How do you exceed Google's Organic Result 1?

Digital Marketing in the tourism sector

The tourism sector has been effectively adapted to digital marketing for lead acquisition and increased sales.

Budget for web development

The budget for web development depends on many factors. In today's article we clarify any questions you have about it.

How much to invest in Digital Marketing

Investing in Digital Marketing helps companies achieve their goals and goals, but what is the most appropriate budget for investing in digital marketing strategies?

SEO: How often should I write articles

What is the ideal frequency of articles to improve your search engine position and keep your audience interested? We help you decide.

Big Data in Digital Marketing

Data analysis and representation improves business decision-making. How to apply it in Digital Marketing?

Local SEO: What it is and why you need to implement it

Do you have a business with a physical presence and are you interested in attracting users in your area of influence? Read more about local SEO.

SEO tip: Debugging old articles

Updating old articles can help you improve your blog visits and the content you already have written! Read on to find out how to do it most effectively.

SEO in the competitive fashion industry

How to get good SEO in a sector as competitive as fashion? We explain the fundamental pillars for good positioning.

Which social networks are important for your company

Deciding which social networks are important for your company requires a thorough analysis of what objectives you want to achieve through them.

Why it's important to improve the speed of your website

The 50% of users expect a website to load in less than two seconds, for every extra second increases the chance of the user leaving.

Neuromarketing: what it is and how to apply it

Do you know what neuromarketing is and how it works? More and more businesses take it into account. We tell you what it is and how to apply it.

The importance of generating quality content

Generating quality content is one of today's leading marketing strategies. We tell you why it is so important to the success of your Marketing strategies.

SEO agency, SEO freelance or on staff?

SEO expert services can be contracted through an SEO agency, a freelancer, or SEO on staff. What factors should be taken into account when determining which of these services best suits your needs?

Web development in the tourism sector

Most travelers book their holidays through online channels. Find out more about web development in the Tourism sector.

Digital Marketing in the education sector and courses

Digital marketing is a must in any company and educational institutions are no exception. We tell you how to apply it.

Web design: how to find the best agency

We help you evaluate the most important factors to find the best web design agency for your project.

Magento and Budget Prices: How much a Magento is worth doing

Magento prices depend on many factors. Discover the most important elements to set the prices of a Magento.

SEO Consulting: What to Consider, Tips

Do you know what SEO consulting is and why it can benefit your web positioning? Read on and discover the most important factors.

B2B Marketing: How to do digital marketing between companies

B2B Marketing is a type of marketing based on sales between companies, which does not include sales between customer and company. Find out all about B2B Marketing and how to apply it in your strategies.

Buyer Persona: what it is and how to do it step by step

Identify your buyer is averssing person for the success of any Inbound Marketing strategy. Discover what it is and how to create it step by step.

Inbound Marketing vs Content Marketing

If you want to implement these strategies in your business and aren't sure what the difference is between inbound marketing and content marketing, or which of the two methods to implement in your strategy, read on.

Content Marketing: What it is and how to apply it in 2020

Applying content marketing is currently a must. We tell you everything you need to know: definition of Content Marketing and how to apply it effectively in 2020.

Inbound Marketing: What it is and Ultimate Guide 2026

Inbound Marketing involves understanding, guiding and helping your potential customer in their purchase process from the moment they detect their need and look for information about your product.

The 8 secrets of the fashion industry boom in eCommerce

Sales in the online fashion field have grown exponentially in recent years, with ecommerce being the key factor of this growth.

7 keys to positioning an eCommerce well in 2020

Increasing quality traffic in an ecommerce equals more sales. This article is intended for companies that want to sell more, grow and expand.

Why invest in Web and Digital Marketing in times of Coronavirus

The Covid-19 highlights the need for digitalisation for companies, the ability to telework, and the importance of Digital Marketing.

Is Wordpress the best CMS for a corporate website?

WORK FROM HOME: THE BEST WAY TO BATTLE COVID 19

Remote work is helping manage the coronavirus. In order to implement a strict social distancing during the COVID-19 pandemic, learn how to transition to work remotely.

THE 8 TOP TIPS TO IMPROVE YOUR ECOMMERCE SEO

If you are responsible for an eCommerce, you are aware of the importance to stand out through SEO and how difficult it is.

14 TIPS TO SPEED UP YOUR MAGENTO STORE

Making sure that your Magento website is running fast is a crucial factor to your sales, SEO, cart abandonment rate, bounce rate and most of all, the user experience on your website.

THE TOP 5 MAGENTO SUPPORT SOLUTIONS

If you have a Magento eCommerce, you have probably encountered at least one of these top 5 challenges that require support services from Magento experts.

HOW MUCH DOES SEO COST?

Pricing SEO is complex. How high are you willing to jump? And how fast? It all depends on how much time and resources you will invest in SEO.

20 reasons why you need to invest in SEO

As a digital marketing agency, we have seen many of our clients trying to convince their internal managers and CEOs about the value of SEO and get them to expand their marketing budgets for SEO.

HOW TO DESIGN A CHAT MARKETING STRATEGY

Chat marketing has experienced a remarkable growth thanks to the boom of chatbots the last years . Its a fantastic way to connect with your audience but, it is necessary to use it strategically to obtain results.

TOP DIGITAL MARKETING TRENDS FOR 2020

If you want to stay on top of where Digital Marketing is heading in the future, keep reading to find out the top marketing trends for 2020.

CHRISTMAS MARKETING

Christmas Marketing has a great advantage: people is ready to buy, if there's an ideal month to boost your sales, is December. Prepare now for next year.

GOOD BYE MAGENTO 1

Not having support in Magento 1 means losing Magento's assistance. There will be no official patches to solve security problems and this will make all e-commerces in Magento 1 unsafe and vulnerable.

6 KEYS TO INCREASE YOUR ENGAGEMENT ON LINKEDIN

LinkedIn is a good place to start building your brand. If you want to promote your content and increase your engagement on LinkedIn, keep reading.

8 TIPS TO WRITE EFFECTIVE COLD EMAILS

Its a difficult task to introduce yourself by email to people who don't know you. Most likely, the emails you send will end up in the bin or marked as SPAM. Aren't you tired of constantly receiving advertising through your mail? Well this is exactly how your potential clients feel.

PWA: WHAT IS A PROGRESSIVE WEB APP?

Discover what is PWA and how it can help you improve the user experience on your website ensuring optimal results for your business.

10 GOOGLE ADS TRENDS TO CONSIDER IN 2020

Paid advertising on Search Engines is one of the most effective tools on Digital Marketing. Improve your Google Ads results in 2020 with the latest trends.

HOW TO INCREASE YOUR LANDING PAGE CONVERSION RATE

Nine key steps that will help you optimise your landing pages and generate leads. Create a landing page that maximises your business conversions!

MAGENTO VERSUS PRESTASHOP

Choosing the right web application for your eCommerce is important for the effectiveness of your online business. If you are struggling to choose the best eCommerce Platform for your online store, keep reading.

SEO AND SEM

Inbound Marketing is not the only strategy that you should combine with your SEO. In this article we will focus on why you need a combination of SEO and SEM for your business to be successful.