An SEO agency at Kiwop costs between €4,000 and €6,000 for the initial audit and roadmap, and between €3,000 and €8,000 a month for ongoing technical SEO and content work, excluding VAT. There are much lower prices on the market: providers in Spain that publish their monthly SEO fee ask a median of €226 a month. The difference comes down to what each fee includes, and that is what this article covers.
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Updated September 2026. Our prices are the ones published on our SEO page; market prices come from our observatory of published prices.
The prices we work with and what each one includes
We work on SEO in two phases, each with its own price:
- Audit and roadmap, from €4,000 to €6,000. We review the technical state of the website, the content, the competition and real search demand, and finish with a prioritised plan. It is a closed piece of work that ends with a written plan.
- Monthly work, from €3,000 to €8,000 a month. Carrying out that plan: technical fixes, new content and improvements to existing content, internal linking, measurement and adjustments. The fee depends on how much work fits into each month.
Timelines are also worth knowing before signing. Technical improvements usually show within 2 to 4 weeks. New content takes 3 to 6 months to rank. That is why results are hard to measure when SEO is hired for just three months.
What pushes an SEO budget up or down
These are the factors that move the price most in the quotes we prepare:
- The size and technical state of the website. Reviewing a 30-page website does not cost the same as a store with 20,000 product pages, nor does starting from a healthy site compared with one that has indexing problems.
- How many countries and languages. Each market needs its own search research, because translating Spanish keywords does not work, and its own structure so the versions do not compete with each other.
- How much content has to be produced. It is usually the largest item each month. An article with original data, reviewed by someone who knows the subject, costs considerably more than generic text.
- Who applies the changes. If your technical team can implement what we propose, the fee goes down. If we have to make the changes on your website, it goes up.
- How it is measured. Tracking rankings is cheap. Connecting analytics to your CRM to know which pages bring customers, not just visits, takes work at the start, and it is what lets you decide with data.
- How competitive your search is. Ranking for a local search with little competition takes much less work than one where media outlets and large companies compete.
How much SEO costs in Spain
We collect the prices providers publish on their own websites and review them every quarter in the observatory of digital services prices. In September 2026 there were 10 published monthly SEO fees: they range from €100 to €950 a month, with a median of €226.
That figure has to be read carefully. Prices are published mostly by small providers with packaged services, and most medium and large agencies publish none. The median describes those who publish, not the sector.
A €200 fee and a €3,000 fee pay for different services. A low fee usually covers a monthly report, rank tracking and a few hours of adjustments. It is not enough to produce content every month or to work on the technical side of a large website. It can be enough for a local business with a small website and little competition.
These are the three usual ways to hire SEO:
- A freelancer. Usually the most affordable option, and it works well when the work is well defined. The limitation is that one person can rarely cover the technical side, content and analytics at the same time.
- An agency. It has a team with different profiles and more capacity, which is why it costs more per month.
- An in-house team. It makes sense when SEO is a core channel for the business and there is enough volume for one or more full-time people, with their salaries and tools. Many companies combine it with an agency for the technical side.
How to tell whether an SEO quote makes sense
Before comparing figures, compare what each one includes. These questions work for any quote, ours included:
- What exactly is delivered each month? How many pieces of content, which technical fixes, what report?
- Who applies the changes on the website, and who pays if a developer is needed?
- How is the result measured: rankings, visits or customers?
- Do the content and the analytics accounts stay in your name if you end the contract?
- What minimum term is required, and does it fit the 3 to 6 months content takes to rank?
- Does anyone promise specific rankings? Nobody controls Google's algorithm, and whoever guarantees a "top 3" is selling something that does not depend on them.
A quote that answers these questions well can make sense even if it costs more than another.
How we work at Kiwop
We start with the audit, because without it any monthly fee is a blind estimate. With the plan in hand you can decide whether we carry it out, your team does, or both.
Our SEO page explains the service in more detail. If you want a price for your case, tell us about your website and what you want to achieve.
