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Choosing the right web application for your eCommerce is important for the effectiveness of your online business. If you are struggling to choose the best eCommerce Platform for your online store, you are reading the right article. We will specifically look at the differences between Magento and Prestashop. Both applications are open source platforms that allow traders to manage their online businesses providing customisation features.
THE 10 TOP DIFFERENCES THAT WILL HELP YOU CHOOSE THE BEST ECOMMERCE PLATFORM FOR YOUR BUSINESS
So, let’s get started in what aspects they differ.
Magento offers an extensive list of functionalities: visual merchandising page optimization, customer segmentation and personalization, admin experience, search integration, product relations, etc. One of Magento’s biggest strengths is its Elasticsearch integration, a search engine capable of providing results quickly and effectively. Elasticsearch can be implemented with Prestashop installations but it doesn’t run as efficiently.
If you’re looking for functionality, the best choice for your eCommerce platform is Magento. Prestashop tries to keep up with Magento offering a number of optional modules. Includes integrations with other eCommerce Platforms and its own internal analytics system, but still, Prestashop’s functionality cannot compete with Magento’s.
Magento requires a robust environment to run but this doesn´t mean that it causes slowdowns. Slow sites are often a result of an unoptimised hosting or poor development. Hence its important to check whether your environment is optimised before migrating to another application.
On the other hand, Prestashop is more lightweight, but it can experience slowdowns when too many SKUs or products are added to the platform.
Initially both Magento and Prestashop offer the ability to host an unlimited number of products, but unfortunately, stores with more than 100,000 products can suffer slowdowns when not properly optimised.
If your business sells a large variety of products, we recommend you to choose Magento for your eCommerce store as it will need to be able to maintain good performance. Also, for smaller stores, Magento environments are optimised to speed fast.
Magento is optimised to ensure that large stores do not slow down. Prestashop hasn’t managed to attract as many large stores, so isn’t able to meet Magento in terms of optimization.
In terms of SEO, Magento and Prestashop are in two different leagues. In research conducted by eCommerce Platforms, the stock SEO capabilities of Magento outrank Prestashop in almost every area. Prestashop needs additional modules for SEO requirements while Magento comes with a wide variety of SEO tools from the outset; including dedicated SEO content sections for products.
Prestashop is designed for beginners and less technical users, which is convenient to get started with eCommerce and simplify the required management and maintenance of the store. If you’re looking for ease of use, Prestashop is the right eCommerce platform for you. But if you need to create an online store with unrivaled functionality, Magento’s learning curve is probably worth it.
Prestashop offers a wide variety of modules including Amazon Market Place, SEO Expert, PayPal, the Google Merchant Center, Advanced Search and Abandoned Cart Reminder. These modules allow merchants to improve conversion rates and customers experiences and increase Prestashop’s functionality. Prestashop is great for beginners and the add-ons allow site owners to integrate other eCommerce items into their store.
Magento, on the other hand, offers even more functionality than Prestashop. (And let’s reiterate: Prestashop’s functionality is already impressive). Magento’s extensions include Yotpo, AJAX Catalog, Add free product to cart and Advanced search. Magento offers over 4.700 extensions, more than Prestashop’s 3.900 modules.
A website’s design is a relevant factor that determines the web visitors’ credibility; creating a good-looking eCommerce store will make a difference on your online shop results.
Prestashop offers a large number of free and paid templates and in addition to those, development agencies can also provide Prestashop templates for a fee. These templates can provide most eCommerce users with a good-looking and fast site design that can be adjusted to their business needs.
However, Magento offers the opportunity to create a unique and individual eCommerce. There are a wide variety of themes available at Magento’s Marketplace but they are limited and pricey. For this reason, users that choose Magento for their online stores will need to hire a developer or learn how to design their site. Everything can be personalized and tailored, from responsive design delivery to core layout options. Advanced Magento developers can also implement PWA in order for Magento to serve as the back-end for a separate front-end.
Both platforms offer great security features and reliability. However, infrastructure is as important as the application itself.
Magento is optimised for its environment and comes with a level of security with which Prestashop can’t compete. Magento providers create platforms to develop on based on a deep knowledge of how to secure and maintain the application itself.
There is a self-hosted version of Prestashop available for download. If you want your eCommerce store to remain secure, it’s advisable to have control over the environment and access to a support team.
Both platforms offer free, open source options. However, getting to use any of these platforms for free is not recommended, and you will still need to incur costs to structure a successful eCommerce Platform. You can create basic stores with the free version of both platforms, but to get the best of each, you will have to invest money.
Magento is the ultimate ecommerce solution and you can’t go wrong with it, but it is more expensive than Prestashop.
Both Prestashop and Magento offer Support and assistance but both are charged. Advisors can help you choose the most convenient Support Pack that will match your requirements.
CONCLUSION: Prestashop and Magento are both winners on the eCommerce solutions market. They are designed to fulfill the needs of different types of businesses with different budgets, different demands, and goals. Depending on your business needs you will need to choose the key factors that will impact your decision, but both Prestashop and Magento are excellent choices to raise your business to an advanced level.