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We are specialists in SEM. If you want to increase your website traffic quickly, reach more customers or make specific advertising campaigns, you need to advertise in search engines (SEM).
Search Engine Marketing refers to paid advertising within Search Engines, being one of the most effective marketing channels to generate web traffic. It complements SEO and content marketing and gets your brand at the top of Google, Bing and other search engines.
The main reason why your business should run SEM campaigns is that they will help you to increase your revenue. Additionally, there are several types of conversions that your business can achieve through SEM: You can increase your brand awareness, new subscribers, newsletter signups, leads, clients, etc. Effective SEM is a powerful conversion driver for marketing campaigns of any type, offering quick results, conversions, anda high return of investment (ROI).
Google Ads is the main SEM tool, dedicated 100% to online advertising. It was added to Google in 2000 (with the name of Google Adwords) with the purpose of offering a system developed to advertise through the search engine. Previously, Google was free from advertising, but today it is the main source of income for this search engine.
Google Ads is based on a pay-per-click positioning through the insertion of sponsored ads in the main Internet search engines, charging only when the user clicks on an ad.
Any SEM strategy must be started by establishing the objectives to be achieved.
The most common objectives that are established in a search engine advertising strategy are:
SEM offers high short-term profitability. A website can obtain better rankings in search engines from the very first moment. As soon as the campaign is activated, the ads appear prominently.