We are specialists in SEM. If you want to increase your website traffic quickly, reach more customers or make specific advertising campaigns, you need to advertise in search engines (SEM).
Why do you need to advertise your business on Google Ads?
Search Engine Marketing refers to paid advertising within Search Engines, being one of the most effective marketing channels to generate web traffic. It complements SEO and content marketing and gets your brand at the top of Google, Bing and other search engines.
The main reason why your business should run SEM campaigns is that they will help you to increase your revenue. Additionally, there are several types of conversions that your business can achieve through SEM: You can increase your brand awareness, new subscribers, newsletter signups, leads, clients, etc. Effective SEM is a powerful conversion driver for marketing campaigns of any type, offering quick results, conversions, anda high return of investment (ROI).
If you want to get your brand to the top of the Search Engine Result page, SEM is the way to go. But it is important to remark that SEM campaigns require constant management. Every business has competitors, and they will also make use of SEM campaigns to maximize their reach. That’s why any good SEM campaign strategy includes evaluating results, making changes based on results, and constant testing.
SEM services at Kiwop
Kiwop is a Digital Marketing agency designed to help our clients get more business. We build search engine marketing campaigns for B2B and B2C, helping businesses of all sizes from start-ups to high-growth companies drive more traffic, leads and sales through proven marketing strategies.
Our qualified team of SEM professionals are pay per click experts and Google Ads certified. Kiwop can run all type of SEM campaigns: for individual products, lead generation, company branding initiatives and many more.
Search Engine Marketing (SEM) is one of the main destinations of companies’ budgets that want to have an online presence.
Search Engine marketing SEM compared to advertising in traditional media (much more expensive), can make any company regardless of its size and income be at their potential customers reach.
We love growing companies online and will maximise the optimization of your SEM campaign.
Google Ads is the main SEM tool, dedicated 100% to online advertising. Google Ads is a tool that was added to Google in 2000 (with the name of Google Adwords) in order to offer a developed system to advertise through the search engine. Previously, Google was ad-free, but today it is the main source of income for this search engine.
Google Ads is based on a pay per click positioning by inserting sponsored ads in the main Internet search engines, charging only when the user clicks on an ad.
Google Ads allows a wide number of settings:
What users do we want to reach?
At what time
Amount invested per click
What kind of searches will our ad appear for?
Modify the content of our ads
At Kiwop, through advertising in Google Ads, we will channel the traffic of your potential clients, ensuring that visits to your website are effective, quality and fast.
Definition of investment objectives in SEM
Any SEM strategy must be started by establishing the objectives to be achieved. The most common objectives that are established in a search engine advertising strategy are:
Increase leads or subscribers
Increase visibility and brand awareness
The main mission of any SEM strategy is to attract new customers, leads, increase brand awareness and generate quality traffic to the web.
SEM positioning campaigns allow both large and SMEs to gain immediate visibility on the Internet without the need for a high investment, making their products and services known to a wide audience.
SEM and SEO as complementary tools
At Kiwop, experts in SEO and SEM, we know that SEO is a type of positioning strategy designed to obtain medium / long-term results.
If your goal is to get visits to your website quickly, a SEM campaign is the best choice.
At Kiwop, as SEO and SEM specialists, we believe that the best choice is to invest in both SEO and SEM, since they complement each other, with the aim of achieving maximum effectiveness in the search engine marketing strategy.
Details and advantages of online advertising through SEM
SEM offers high short-term profitability. A website can obtain better rankings in search engines from the very first moment. As soon as the campaign is activated, the ads appear prominently.
Pay per click (PPC) campaigns allow owners of a website or online store to pay only when a user clicks on an ad and lands on the page.
The budget of a campaign in Google Ads can be freely decided by the person in charge of the website or online store investing the amount that is deemed necessary. If appropriate, you can expand the amount invested based on results.
PPC campaigns allow a personalised configuration tailored to the needs of each business. A PPC campaign can be configured in different languages, locations, keywords, etc.
The segmentation capacity is one of the great advantages of SEM positioning campaigns.
The return on investment (ROI) is measurable at all times. The Google Ads tool allows an exhaustive measurement of the results, you will be able to know which ads are working better, etc.
The analysis of data and a correct and constant measurement of results will allow you to make adjustments and optimise the SEM positioning campaign progressively to obtain the best possible results.
Ads included in SEM campaigns in Google Ads can appear, in addition to the Search network, Display Network (remarketing) and Ads on YouTube. The possibilities that the pay-per-click campaigns that Google Ads puts within our reach are many. If you want to know which is the most appropriate for your business, contact us.
In conclusion, SEM advertising and marketing in Google Ads by SEM specialists and experts, can make both small and medium-sized companies and larger companies achieve more sales of their services or products in a short period of time. weather.