SEO in the competitive fashion industry

Digital Marketing 14 May 2020

The fashion sector is one of the most competitive sectors on the internet. Online fashion stores are part of the online business group with a higher sales rate.

Large competitors such as Amazon and Zalando,among others, occupy much of the market, making it a challenge for small fashion ecommerce to position themselves in the sector.

Howto get a good SEO positioning in very competitive online stores? Strategies such as Inbound Marketing,among others, can enhance communication methods and improve SEO.

In this article we will delve into the key factors for the positioning of fashion ecommerce and the trends of Digital Marketing that must be followed to keep an online store afloat in this competitive sector.

Online Marketing in the fashion sector

Effective digital marketing strategies can help effectively position a fashionable ecommerce.

Therefore, companies in this sector must invest resources in Online Marketing to achieve a good position in the market; SEO is essential for small ecommerce to acquire presence and visibility in the face of competition from large giants in the fashion world.

In the fashion sector, a large number of brands that offer the same type of products compete, and therefore are very similar online businesses.

To differentiate themselves between them and become different from their competitors, these businesses must invest in their brand image through fashion marketing techniques.

A clear example of companies that sell practically the same and manage to differentiate themselves thanks to their brand image, is Custo and Desigual.

Uneven brands and Custo Barcelona.
Desigual and Custo

The companies in the fashion sector are responsible for analyze their target audience and determine the behaviors and tastes of their consumers to develop market strategies focused on increasing its sales, but it is consumers who live the browsing experience and digital treatment with the brand and ultimately position it (favorably or negatively) in their minds.

Consequently, Digital Marketing in the fashion sector must understand the desires and needs of its consumers to satisfy them and thus manage to position themselves.

Finally, it should be noted that trends are of great importance in the fashion sector. Prescribers, influencers and bloggers today have a strong influence on consumers because they are trend-set protagonists.

Consequently, fashion brands should try to appear regularly in such publications to achieve good positioning.

Anyone who is not up to date on trends and doesn’t implement fashion marketing strategies in a sector as fickle as fashion, they simply won’t be able to position themselves.

This type of business needs very well planned strategies, so today we tell you the main secrets.

The pillars for online fashion positioning

We can talk about the following basic and fundamental pillars on which to design a good position strategy for a fashion ecommerce:

As we can see, SEO, Content Marketing,and inbound marketing in general are important in the fashion sector in addition to SEM and paid advertising on social networks.

Key factors in positioning a fashion ecommerce

If you have an online fashion store and want to get more customers, the role of SEO is decisive to get more visits to the web and the blog and get more sales.

We recommend you to consider the following key factors to work SEO of your fashion ecommerce:

Define your target audience and create buyer people

In order to determine the focus of the contents of your online store and blog you must clearly define your target audience.

You must then create your buyers people or customers ideal to get the tone and vocabulary with which you will communicate with them.

Meet your target audience.
Buyer person and target audience ecommerce fashion

Analyze your competitors

Thoroughly investigate who your competitors are and the positioning of their brands, as well as their strategies, web objectives and tone that they use to talk to their audience.

Analyzing your competence will be very useful for developing your content strategies.

Not only should you try to find a source of inspiration, but you should try (based on the information you can extract about how the industry moves) to differentiate yourself from them and be unique.

Keyword analysis and keyword use in your strategy

When analyzing the most relevant keywords for your fashion ecommerce, keep in mind that if you use generic keywords it will be very difficult to position yourself with them because of their high volume of competition.

Think that all these keywords have already been used by giant ecommerce in fashion that are already in the top of the ranking. What should you do then? Bet on long tail keyword.

Using long tail keywors means using those keywords that define the characteristics of your products and their differential traits. For example: women’s military pants or women’s high boots.

Among the various tools available, in Kiwop we recommend you to resort to the Google Ads keyword planner, which can help you with the search for long tail keywords by showing you their search volume and competitiveness level.

Quality content

Once you have the keywords, it’s time to use them in the content. Write in an original way creating quality content and differentiating yourself from the competition.

It uses close, colloquial language and avoids technicalities. Describe in detail what products you offer are.

It can be a good opportunity to create a blog of interest to achieve your main goal which is to sell more.

Keep the site up to date

Plan with a schedule when you’re going to update your ecommerce. Vary the product catalog, new content on the blog or promote your new collections with eye-catching images.

Shether to stop updating a website or online store can have negative consequences, as Google may think it’s an abandoned site and stops positioning it.

Keep this in mind by keeping the site active so that Google takes you into account.

Use social media effectively

As we told you in our last article,you must first choose the social networks on which you want to have a presence. We anticipate that Instagram is currently the preferred social network in the fashion sector.

Ecommerce on social media.
Instagram is the preferred social network in the fashion sector

It’s not just about having a presence on a social network by creating a profile on it. You will need to develop a good social media strategy that enhances and disseminates your brand and the products of your fashion ecommerce in general.

The social media strategy must be constantly implemented for Google to give authority to your ecommerce.

These are the first steps you have to take to work the positioning of your fashion e-commerce and create an SEO strategy that will help you reach the top positions on Google.

SEO on page in fashion ecommerce

To optimize SEO on page, be sure to keep in mind:

These aspects are decisive for the online store to be able to position itself in search engines and users buy or not in thefashionable e-commerce.

Develop an SEO plan for your ecommerce

They are all benefits and advantages.

It doesn’t matter who you’re going to, and what kind of business you have.

If you raise your strategy well, and effectively you will be able to achieve success.

Contact us if you need help or follow us on our Instagram profile for more tips on digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Come on, start your fashion ecommerce!


Leave a Reply

Your email address will not be published. Required fields are marked *

We help you get results

If you want to have the website you want or increase the online visibility of your brand, we know how to do it.

Shall we start today?