Revenue Systems

Growth Marketing with ROI

Growth Marketing with complete traceability to revenue.

We don't sell impressions. We build acquisition machines with complete traceability: from the first click to contract signature. Every euro invested, justified.

+240% Average organic traffic (SEO)
3–5x Typical ROAS in mature campaigns

A revenue system is not a collection of isolated tactics. It's an acquisition pipeline where technical SEO, advanced analytics, CRO and paid media work together with a single goal: generating qualified leads at predictable cost. Each channel is optimized based on its actual contribution to revenue, not vanity metrics.

What is growth marketing?

Growth marketing is a customer acquisition methodology based on data, continuous experimentation, and full-funnel optimization. Unlike traditional marketing, growth marketing prioritizes business metrics (CAC, LTV, close rate) over vanity metrics (impressions, likes). At Kiwop, we implement growth marketing through four coordinated disciplines: technical SEO for qualified organic traffic, SEM and Social Ads for paid demand with optimized ROAS, CRO to maximize conversion, and advanced analytics with GA4 and server-side tracking for complete traceability.

Our Disciplines

Acquisition channels with demonstrable ROI

Vanity Metrics vs Audited Revenue

Most agencies report impressions, clicks and engagement. Metrics that look good in presentations but don't pay salaries. The client receives pretty reports while their CAC increases quarter after quarter. We measure what matters: cost per qualified lead, closing rate by channel, and attributed revenue. Dashboards connected to your CRM with real-time data. If it doesn't generate revenue, we don't do it.
100% Revenue traceability
-35% Average client CAC
Analytics and marketing data

Who it's for

  • Companies with traffic but low conversion
  • Teams already investing in paid but without revenue traceability
  • Organizations that need to reduce CAC and increase LTV
  • Decision-makers who want dashboards connected to CRM, not PDF reports

Who it's not for

  • If monthly media budget is <€5,000
  • If there is no CRM or ability to implement tracking
  • If looking for "virality" or "branding" without business metrics
  • Pre-product-market-fit startups without conversion data

Our Methodology

From audit to scaling in 90-day cycles

01

Data Audit

Analysis of your current tracking, GA4 configuration, and critical event mapping. We identify leaks in your conversion funnel.

02

Acquisition Strategy

Priority channel definition based on historical data. Budget allocated by target CAC and required lead volume.

03

Iterative Execution

Campaigns in 2-week sprints with continuous testing. Bid, creative and landing page optimization based on real conversions.

04

Reporting & Scaling

Real-time dashboards connected to your CRM. Bi-weekly optimization meetings. Scale what works, cut what doesn't immediately.

Frequently Asked Questions About Growth Marketing

We answer the most common questions about acquisition and ROI

How do you measure marketing campaign ROI?

We implement complete traceability from the first click to revenue. We connect GA4 with your CRM (HubSpot, Salesforce, Pipedrive) to attribute each sale to its source channel. We report CAC (acquisition cost), LTV (customer value), and attributed revenue by channel, not vanity metrics.

How long does SEO take to show measurable results?

Technical SEO shows crawlability improvements in 2-4 weeks. First qualified organic traffic increases appear between 3-6 months. Consolidated results (+100% traffic) require 6-12 months of continuous work. Our average is +240% organic traffic in mature projects.

What ROAS do you expect to achieve in Google Ads?

In mature campaigns (6+ months of optimization), our typical ROAS is 3-5x, meaning for every euro invested we recover between 3 and 5 euros in revenue. ROAS varies by sector and average ticket. B2C e-commerce typically reaches 4-6x, while B2B with high tickets can reach 8-10x.

Do you work only on SEO or also SEM and Social Ads?

We offer the complete growth stack: technical SEO, Google Ads (Search, Shopping, Display, YouTube), Social Ads (LinkedIn, Meta, TikTok), CRO (A/B testing, landing page optimization), and advanced analytics (GA4, server-side tracking). Channels are coordinated with unified strategy.

What tools do you use for analytics and reporting?

We implement GA4 with advanced configuration (enhanced ecommerce, custom dimensions), server-side tracking with GTM Server for +99% accuracy, and Looker Studio dashboards connected to your CRM. For SEO we use Ahrefs, Screaming Frog and Search Console. All with full client access.

Revenue Systems

Funnel
Audit.

Analysis of your acquisition pipeline. Tracking, conversion and attribution.

Optimized CAC
Full Tracking
Response <48h

We map your complete funnel and present a CAC and lead volume projection.

Request diagnosis