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If you want to stay on top of where Digital Marketing is heading in the future, keep reading to find out the top marketing trends for 2020.
Technology has made out of the world a place where connecting people from different countries and cultures has become effortless. Sharing information is more accessible than ever, making it much easier to generate product awareness and promote your products and services. Hence in today’s world, all companies must invest on Digital Marketing in order to generate ROI.
Keeping up with your competitors requires to keep up with the trends. Think carefully about the impact of technology into your business. If you want your company to be successful, apply the relevant business techniques and very important:
Predict where technology is going in the future.
2020 will be an important year at the digital strategy level. We are currently experiencing a product saturation, being able to find the same type of product in hundreds of stores, small, medium, Amazon, AliExpress, etc. To differentiate your business you must make more efforts on developing a good brand experience strategy.
Kiwop understands you might not have the time to research all the new 2020 trends, and this is why we are here to help.
#1 CHATBOTS TAKE OFF
Chatbots interact with website visitors and customers communicating naturally with users visiting and viewing the site and answering their questions in real-time.
Chatbots either use verbal interactions or chat windows to help web users find what they’re looking for. Chatbots save costs by answering questions on your behalf and customers appreciate personalised service and getting their questions answered.
A chatbot provides prompt answers and quick responses mean that customers can make decisions faster.
#2 THE USE OF PRIVATE MESSAGES TO COMMUNICATE WITH CLIENTS
Instead of using emails, companies are adopting the use of private apps like whatsapp and others as well as private messaging groups. Businesses are currently focusing on how to utilise these messaging apps better. WhatsApp, Viber and WeChat are gaining popularity.
Major brands are currently experimenting with monetising messaging apps and soon customers will be able to pay for products directly through messaging apps. Sending and receiving money will be much easier.
Some applications like WeChat Pay have already made significant progress in making it easier to pay online.
#3 ARTIFICIAL INTELLIGENCE
Artificial intelligence refers to robots or machines that have the ability to work like humans using different features such as chatbots and voice assistants to quickly find answers. Alexa and Siri are voice assistants that provide excellent customer service, they take orders from users and work behind the scenes on their behalf.
Developers are finding more and more uses for artificial intelligence. From predicting security holes, to improve the efficiency of social media ads or to offer an optimised customer service on eCommerce platforms with AI-based chat support. ”
The Artificial Intelligence robot uses sensors and human inputs to gather facts about a situation and can store the search data to improve the user’s future experiences.
The progress of the Artificial Intelligence has shown us interesting models and solutions to segment the public, save time and optimise resources. Lead nurturing, automation, optimization and personalization of the flow of communications and brand impact are already known practices for years, but supported by new technological solutions will continue to be part of any ecommerce strategy in 2020.
For many companies, investing in AI in 2020 will allow them to grow and to save costs, surpassing their main competitors
#4 DIGITAL ADS WILL TARGET SUPER PRECISE AUDIENCES
Today’s consumers ignore all those ads that have nothing to do with them because they come across as annoying, but what is worse, is that in many cases they end up hating the product or the brand and try to stay away from them.
According to Forbes Magazine in their Digital Connections study:
“Almost half – 49% – of people will disregard a brand if it bombards them with ads or if they perceive the advertising to be irrelevant; while more than one-third – 36% – are more likely to buy from a brand that sends them tailored messages, the study showed.”
Companies are aware of this trend and have already been making them homework and planning accordingly. If you don’t want to be left behind, you should be doing the same. By 2020, most companies will be targeting precise audiences and consumers will only view hyper-relevant ads.
#5 CUSTOMER-FOCUSED MARKETING PERSONALISATION
Personalisation is the future of digital marketing. And what consumers expect. This is the reason why personalisation has become the best tool for boosting conversions on all your Digital Marketing Campaigns and Strategies.
Following on the hyper-relevant ads trend, it is a fact that through personalised marketing you will be able to reach specific groups of customers. By collecting user data from list segments, surveys, or studies, you can create more relevant and effective marketing towards targeted audiences based on their buying habits, interests, and behaviors.
#6 OMNICHANNEL MARKETING
This is one of the most relevant Digital Marketing trends in 2020.
The 5G technology will accelerate this change if implemented globally in 2020, as online channels will evolve. The 5G will allow working with larger formats, both video and images and move to visual campaigns.
VIDEO IS A 2020 TREND
The Digital Marketing trends for video in 2020 are immediacy, interaction and personalisation.
Streaming is already an option accessible to anybody, which brings the immediacy of the live, highly valued by the consumer.
Innovative formats such as augmented or virtual reality increase the possibilities of interaction between brands with their potential clients.
360º videos represent another trend as a tool for engagement
360-degree video is an interactive experience that has become popular, especially in eCommerce as a way of displaying the product from every possible angle.
VOICE POWERED SEARCH
Voice searches continue to grow exponentially. Some studies conclude that about 50% of searches will be performed by voice in 2020.
As technology continues growing, this 2020 we will see an increased use of voice powered search on people’s smartphones with voice assistants. Features like Google, Alexa, and Siri have become very useful on digital marketing strategies. Voice assistants can search for things, read text loudly, and voice dictate text messages for you so that you can be hands-free.
Voice search is also essential when using it for your business. It also helps the growth of a mobile-friendly movement and adding value to your SEO.
At Kiwop, we recommend all Marketing professionals to prepare and produce different types of content for the public, thinking about how users will search for it.
ALWAYS THINK MOBILE
Smartphones have transformed what our interactions with digital businesses are like and also the way we perceive technology. The client’s life cycle has been fragmented into hundreds of connections that happen in real time and from anywhere.
This is why today’s companies need to adapt to this great trend of Digital Marketing in 2020 and ALWAYS think mobile. The highlight is to improve readability, both from the design and the ability of the text to be read.
#7 PROGRAMMATIC ADVERTISING
In programmatic advertising the advertisers choose the audience they want to address, taking into account multiple details: tastes, demographics, connections, etc.
Programmatic advertising will extend its use across most platforms, as companies are increasingly using this technology to make decisions in real time, regarding the ad they want to deliver to customers.
The non-invasive advertising formats will be part of the marketing strategy as an important channel within the distribution of advertising budgets.
#8 SINGLE MARKETING SOFTWARE PROVIDERS
HubSpot has embraced this trend already and others are starting to follow. Soon, many companies will be using a single marketing software provider.
Companies producing transparent and easy-to-digest information are likely to retain most of their customers. But is very important to handle your customers’ private data accordingly.
In 2018, the GDPR policy was actively enforced to ensure that companies handle customer data transparently.
In 2020, there will be more emphasis on this; companies will be required to be completely transparent on what kind of information is being shared to promote their products.
#10 IN 2020 AND BEYOND, SEARCH ENGINES AND SEARCH RESULTS WILL IMPROVE PRODUCTIVELY
Different changes are taking place in the SEO industry and updates are happening constantly. These changes in the search algorithms have profoundly affected the user’s search results.
Every new algorithm comes with different benefits or problems, but the ultimate goal of search engines is to help users get specific results that answers their questions.
#11 GROWTH IN DIGITAL MARKETING
Based on one of the latest news in The Drum from 2020 and following the next few years “Global digital marketing software industry is set to reach $74.96 billions by 2022”. From 2020, more money will be channeled towards digital marketing.
This growth in digital marketing will result in a new form of marketing called “Agile marketing”, which measures how a brand or company achieves its marketing goals and objectives.
#12 SMALL AND MEDIUM-SIZE COMPANIES WILL ALSO INCREASE THEIR INVESTMENT IN DIGITAL MARKETING IF THEY WANT TO GROW IN 2020
The time has come for small and medium-sized businesses to become aware of the need to invest in online strategies.
Competing with large companies and large budgets will become more difficult for small businesses.
Currently, the number of organisations that seek to specialise their corporate communication at all levels is growing and its a relevant trend for 2020: social networks, SEO, Social Selling, Ads.