Local SEO: What it is and why you need to implement it

Digital Marketing 18 May 2020

Every online business aims to achieve a good positioning on Google for the searches of potential users of the target audience. To achieve this, they resort to implementing SEO strategies.

However, you must differentiate whether your company is online only or also has physical stores where it performs the main activity. Once you’re clear, you’ll be able to determine how to apply SEO.

In the event that your online business has a physical presence, you will benefit from attracting customers located in your area of action. That’s why you need to invest efforts in local SEO to win customers and increase your sales.

At Kiwop, we want to help you.

Here’s what local SEO is, its importance, and how to do it. All this so that you apply your strategy in the best possible way.

Let’s go.

What are you waiting for to see the great results that local SEO will provide you with?

What is local SEO?

Local SEO is search engine optimization for queries in a given location. A branch of web positioning focused on optimizing the position of a page in related searches in a particular geographic space.

In other words, optimizing the local SEO of a website is to improve the SEO positioning of the page in a given territory.

Local SEO is very useful for longtail keywords of the style: keyword + in + given geographic space.

In many cases, when searching via mobile devices, adding the keyword is sufficient because Google has tools to detect the user’s location.

Local SEO positioning
Invest efforts in local SEO and win customers

Why should you include local SEO in your SEO strategy?

For businesses with a physical presence, local SEO is equal to or more important than general SEO.

By investing efforts in local SEO, physical businesses can ensure that when a user is in their area of action and looking for a business like theirs, the website will get results in the top positions.

In this way, you will be able to differentiate yourself and stand out about the competition.

The number of searches for local companies from mobile devices is constantly increasing. If your business doesn’t appear in relevant geolocated searches, it’s like it doesn’t exist.

One tip: If your leads conduct their local searches from mobile devices, you should invest efforts in optimizing the mobile version of your website before applying local SEO, because if your website isn’t mobile-optimized, you’ll lose the most important source of local traffic.

Local searches that are carried out from mobile,come with a high intention of buying,which is synonymous with a great sales opportunity for your business.

Don’t forget to optimize your conversion rate on mobile devices.

importance of local searches with mobile
Mobile as the protagonist of local searches

How to make SEO local?

Google My Business

Google My Business is important to your company’s local SEO for being Google’s platform dedicated to local businesses. If you have a business with a physical presence, it is essential that you join this platform.

Thanks to this tool, you’ll appear in the general product or service searches offered by your business, in the keywords and geographic location you’ve optimized, and in Google Maps.

You’ll be able to include the most relevant information about your business and its main features in addition to the images you have selected.

Make SEO local with Google My Business
Use Google’s platform for local businesses

Include the location of your business in your keywords

Include the location within the keywords you intend to position so that your potential users find your physical business. Also, add it strategically to titles, tags and texts on your website.

Keywords are essential to a good local SEO and digital marketing strategy. Therefore, we recommend this article. We’re sure it’ll come in handy.

The importance of customer reviews

Inviting customers to leave reviews on your website is essential to optimize your Google My Business presence.

Their ratings will be visible in local search results and potential leads will be able to see the quality of your business from other users’ words. This fact is important because the opinions of others are always more credible than those of the company itself.

Always use the same NAP (Name, Address, Phone)

Some information about your online business should always be recorded. The highlights would be your business name, address and phone number. All of them must be entered identically (both in content and format) on all sites where your business appears:

Presence in local directories

Google has tools that allow you to discover your NAP in other on-premises directories. Therefore, it is important that you discharge them to increase your visibility.

Important note: As we mentioned in the previous section, it is very important for local SEO positioning that your business name, address and phone number are entered identically.

Geolocated images

Adding geolocated images will help you stand out in your locality in front of your competitors.

Enter a code that marks your business coordinates so that Google better understands the location of your business. Images on your website and Google My Business images should be geolocated to benefit local SEO.

If you do not know how to complete this process, do not hesitate to contact us. We know how to help you.

Map embedded in your website

Another important aspect is to add a map on your website with your company’s pin. This element has dual functionality: inform your customers and Google.

The embedded map can be placed on The Contact Page or, also, on others such as Where to Find Us or Who We Are.

Optimizing the mobile version of your website

Users looking for local businesses on mobile are looking to meet needs immediately. Without an acceptable and fast mobile version, a high number of users will leave the web and a possible sale will be lost.

In the middle of 2021, having responsive designs for your websites is essential if you want not to be left behind with your online business.

Responsive design of your website in local SEO
Having a responsive design of your website is essential

Voice searches

Voice searches are becoming increasingly important, as many people use them and are gaining remarkable prominence in recent years.

According to data provided by Google, almost 50% of mobile searches are conducted by voice. That’s why you need to boost them in your local SEO strategy.

Don’t forget the SEO On Page

Local SEO and SEO On Page go hand in hand. You shouldn’t focus on one and sideways because they’re both important.

SEO On Page consists of all those factors that we can make on our website for Google to take into account and position it better. If you don’t do this, local SEO alone won’t get the expected results.

If you want to know more about SEO and why you need to invest in it to get great results with your online business, check out this article.

Boost your online business with local SEO

You’ve already seen what local SEO is, its importance, and some factors in how to do it. With all this, you can apply the best possible strategy and get the results you have previously defined.

Now it’s your turn.

Analyze your online business, determine how you will do local SEO and get ready to take off your company thanks to this.

And, of course, if you need help or want us to solve any questions related to your e-commerce, we will be happy to do so.

Contact us or follow us on our Instagram profile.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Go ahead and…

Succeed in your area with local SEO!


Leave a Reply

Your email address will not be published. Required fields are marked *

We help you get results

If you want to have the website you want or increase the online visibility of your brand, we know how to do it.

Shall we start today?