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On our last article Inbound Marketing and SEO; we described how to combine Inbound Marketing and SEO efficiently to optimize your website, focusing on the benefits of blogging.
But Inbound Marketing is not the only strategy that you should combine with your SEO. In this article, we will focus on why you need a combination of SEO and SEM for your business to be successful.
The answer is easy; their competitors beat their sales. And what’s the best way to avoid that? To find the balance between SEO and SEM and to fully implement both in your digital marketing strategy.
By now we are all aware that SEO (Search Engine Optimization); is the process of improving the ranking of a website in the organic results of the various search engines.
SEO aims for organic results that we are not going to pay the Search Engine for; but it’s important not to assume that because organic search traffic can be obtained for free, SEO is free; it actually demands a lot of proactive content marketing implementation.
SEM, on the other hand; refers to techniques that will improve the ranking of a website by using paid adverts that will appear on the search engines for specific keywords.
Given the fact that Google is the search engine used by the vast majority of users, the most common search advertising tool is Google Ads.
We conclude that both SEO and SEM will improve the ranking of your website in search engines, so unifying both SEO and SEM strategies will help you achieve greater results in terms of performance. With SEM you will go the fast way obtaining a better ranking on search engines by paid advertising. Meanwhile your SEO strategy will be doing the long-term work.
While obtaining SEM’s short term results; you can be obtaining a lot of relevant information about your audience and also what are the most searched keywords. This information will help you to find out about your different buyer personas, which is mandatory to grow your business.
Prior to start working on your SEO and SEM strategy; the following steps are required to ensure your efforts are being built on a solid base.
Utilising the insights that you have identified on the previous steps will allow you to start your SEO and SEM campaigns and start attracting visitors.
If you require further information about SEO and SEM campaigns, contact us, we can do it for you!