Social Ads That Generate Clients
We don't measure likes. We measure CPL, sales opportunities, and attributed revenue. Meta, LinkedIn, and TikTok as profitable acquisition channels.
Results-Focused Social Ads
Attributed ROAS, not vanity metrics
We don't measure reach or likes. We measure CPL, CPQL, and attributed revenue. CRM integration for closed-loop reporting. We know which campaign and creative generates each opportunity.
Service Deliverables
Full transparency in management.
Executive Summary
Social Ads is the most scalable acquisition channel when measured correctly. The problem: most companies report likes and impressions instead of real business opportunities.
Our methodology connects every euro invested with real CRM opportunities. Rigorous UTMs, configured CAPI, and attribution models that survive iOS 14+.
Typical result: -45% CPL and 3x ROAS when optimizing toward business metrics instead of vanity metrics.
Technical Summary
Tracking infrastructure: Meta Pixel + CAPI, LinkedIn Insight Tag, TikTok Pixel with server-side events. Bidirectional CRM integration for closed-loop attribution.
Audience management: first-party data from CRM, buyer lookalikes, ABM with matched audiences for B2B. No third-party cookie dependency.
Automation: optimization rules based on CPQL not just CPL, creative fatigue alerts, automatic winner scaling.
Is This for You?
Social Ads requires sustained budget and quality creatives.
Who it's for
- Companies with significant, sustained social media ad investment
- Direct-to-consumer e-commerce with visual products and paid acquisition margin
- B2B with sales cycles that benefit from LinkedIn Ads
- Businesses with integrated CRM to measure leads to close
- Brands with capacity to produce creatives regularly
Who it's not for
- Low-volume campaigns where algorithms lack sufficient data to optimize
- Companies without creative production capacity
- B2B businesses where audience isn't on Meta/TikTok
- No lead tracking beyond form submission
- Products with advertising restrictions
Management Guarantee
- Free initial audit with tracking diagnosis and recommendations
- No forced lock-in - demonstrable monthly results
- Real-time metrics dashboard with full access
- Full account and data ownership - always yours
- Response SLA: critical changes in under 24h
Platforms We Manage
Channel specialization.
Meta Ads (Facebook & Instagram)
The go-to channel for direct-to-consumer. Advantage+ Shopping for e-commerce, lead capture for B2B with native forms. Systematic creative testing.
LinkedIn Ads
The B2B channel par excellence. ABM with matched audiences, automated InMail, and lead capture forms. Higher CPLs but LTV justifies it.
TikTok Ads
Native creatives that don't look like ads. Spark Ads with UGC. Lower CPM and higher engagement for under-40 audiences.
Twitter/X & Pinterest
Niche channels for specific cases. Twitter for B2B technology. Pinterest for home and fashion. Highly qualified audiences.
Management Process
From audit to profitable scale.
Audit & tracking
Account analysis, pixel validation, CRM integration. Target KPI definition.
Creative & launch
Testable creative production (3-5 concepts), campaign structuring.
Optimization & scale
Performance analysis, loser elimination, winner scaling. Continuous iteration.
Frequently Asked Questions
What decision-makers ask.
Meta or LinkedIn for B2B?
Depends on deal size. LinkedIn for contracts >€10K where job title targeting justifies high CPL. Meta for lower-ticket B2B. Often both combined with different objectives.
Do you create creatives or do we bring them?
Both options. We can produce creatives or work with your materials. Key: have enough variants for continuous testing.
How do you attribute social leads to sales?
Rigorous UTMs, CRM integration, and multi-touch attribution models. We know which campaign and creative influenced each opportunity.
How does iOS 14+ affect Meta campaigns?
iOS 14+ reduced conversion visibility. Our solution: configured CAPI, conversion modeling, and first-party audiences from CRM.
What minimum budget do I need?
For statistically significant tests: minimum €3,000-€5,000/month per platform. Less volume won't optimize properly.
How often should creatives be refreshed?
General rule: every 4-6 weeks. We monitor frequency and performance to detect creative fatigue before it affects CPL.
What metrics do you report weekly?
CPL, CPQL, ROAS, investment per campaign, CTR, frequency, and performance by creative. Connected with CRM data to see generated opportunities.
Do you manage retargeting campaigns?
Yes, with behavior-segmented audiences: visitors, cart abandoners, unconverted leads. With frequency limits to avoid burning audiences.
Broken Attribution = False ROAS?
Free tracking diagnosis. We review your pixel and UTM configuration.
Request diagnosis Technical
Initial Audit.
AI, security and performance. Diagnosis with phased proposal.
Your first meeting is with a Solutions Architect, not a salesperson.
Request diagnosis