Paid Social Agency for Meta & TikTok

We don't measure likes. We measure CPL, sales opportunities, and attributed revenue. Meta, LinkedIn, and TikTok as profitable acquisition channels.

Audit my campaigns View methodology
  • -45% CPL vs Industry Average
How acquisition works: audience, tested creatives, campaign, measured landing page, attribution to the real lead and data-driven decision Every lead recalibrates the bid 01 · Audience Who, and with whatintent 02 · Creatives Tested messages 03 · Campaign Bids and budget 04 · Landing Measuredconversion 05 · Attribution From click to reallead 06 · Decision Scale or stop,with data
  1. 01 · Audience Who, and with what intent
  2. 02 · Creatives Tested messages
  3. 03 · Campaign Bids and budget
  4. 04 · Landing Measured conversion
  5. 05 · Attribution From click to real lead
  6. 06 · Decision Scale or stop, with data
  7. Every lead recalibrates the bid
Scroll

In numbers

Campaign Results

Aggregated metrics from managed accounts.

  • €1.8M Revenue Generated via social ads
  • 3.2x B2B ROAS LinkedIn Ads attributed

Why

Results-Focused Social Ads

Attributed ROAS, not vanity metrics

We don't measure reach or likes. We measure CPL, CPQL, and attributed revenue. CRM integration for closed-loop reporting. We know which campaign and creative generates each opportunity. Every campaign lands on optimized landing pages and iterates through CRO.

meta/audience-builder.json
// Meta Ads Lookalike Audience
{
"source": "high_value_customers",
"lookalike_spec": {
"ratio": 0.01,
"country": "ES"
},
"optimization": "value"
}
  • >300% ROAS
  • -40% CPL
  • 1% Lookalike

What's included

Service Deliverables

Full transparency in management.

  • Free initial account audit
  • Testable creatives (UGC, static, video)
  • Campaign structure by objective
  • Real-time CPL/ROAS dashboard
  • Weekly report with actionable recommendations
  • Multi-platform attribution configured

Summary

Executive Summary

Social Ads is the most scalable acquisition channel when measured correctly. The problem: most companies report likes and impressions instead of real business opportunities. Paid social performs better on top of solid organic social media management.

Our methodology connects every euro invested with real CRM opportunities. Rigorous UTMs, configured CAPI, and attribution models that survive iOS 14+.

Typical result: -45% CPL and 3x ROAS when optimizing toward business metrics instead of vanity metrics.

For the CTO

Technical Summary

Tracking infrastructure: Meta Pixel + CAPI, LinkedIn Insight Tag, TikTok Pixel with server-side events. Bidirectional CRM integration for closed-loop attribution.

Audience management: first-party data from CRM, buyer lookalikes, ABM with matched audiences for B2B. No third-party cookie dependency.

Automation: optimization rules based on CPQL not just CPL, creative fatigue alerts, automatic winner scaling.

Definition

Why CPL Isn't Enough

A €5 CPL is useless if those leads don't close. The correct metric is Cost per Qualified Lead (CPQL) and Cost per Opportunity (CPO). This requires tracking leads through the sales funnel.

The correct model: CRM integration to see which social ads leads progress to qualified lead, opportunity, and closed deal. Then optimize campaigns toward segments that actually buy.

Who it is for

Is This for You?

Social Ads requires sustained budget and quality creatives.

Who it's for

  • Companies with significant, sustained social media ad investment
  • Direct-to-consumer e-commerce with visual products and paid acquisition margin
  • B2B with sales cycles that benefit from LinkedIn Ads
  • Businesses with integrated CRM to measure leads to close
  • Brands with capacity to produce creatives regularly

Who it's not for

  • Low-volume campaigns where algorithms lack sufficient data to optimize
  • Companies without creative production capacity
  • B2B businesses where audience isn't on Meta/TikTok
  • No lead tracking beyond form submission
  • Products with advertising restrictions

Risks and how we cover them

Management Guarantee

  • Free initial audit with tracking diagnosis and recommendations
  • No forced lock-in: demonstrable monthly results
  • Real-time metrics dashboard with full access
  • Full account and data ownership: always yours
  • Response SLA: critical changes in under 24h

Key points

Platforms We Manage

Channel specialization.

  1. 01

    Meta Ads (Facebook & Instagram)

    The go-to channel for direct-to-consumer. Advantage+ Shopping for e-commerce, lead capture for B2B with native forms. Systematic creative testing.

  2. 02

    LinkedIn Ads

    The B2B channel par excellence. ABM with matched audiences, automated InMail, and lead capture forms. Higher CPLs but LTV justifies it.

  3. 03

    TikTok Ads

    Native creatives that don't look like ads. Spark Ads with UGC. Lower CPM and higher engagement for under-40 audiences.

  4. 04

    Twitter/X & Pinterest

    Niche channels for specific cases. Twitter for B2B technology. Pinterest for home and fashion. Highly qualified audiences.

How we work

Management Process

From audit to profitable scale.

  1. 01

    Audit & Tracking

    Account analysis, pixel validation, CRM integration. Target KPI definition.

    Week 1-2
  2. 02

    Creative & Launch

    Testable creative production (3-5 concepts), campaign structuring.

    Week 3-4
  3. 03

    Optimization & Scale

    Performance analysis, loser elimination, winner scaling. Continuous iteration.

    Month 2+

The proof

Social Ads Expertise

Team with 8+ years managing campaigns on Meta, LinkedIn and TikTok. €10M+ in managed ad investment. Certified on all platforms. Closed-loop CRM attribution.

  • 8+ Experience (8+ years)
  • 150+ Accounts managed (150+)
  • Meta & LinkedIn Certification 100%

Technologies

Management Tools

For analysis and execution.

  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok Ads
  • Meta Pixel
  • LinkedIn Insight Tag
  • CAPI
  • UTM Builder
  • Supermetrics
  • Looker Studio
  • HubSpot
  • Salesforce
  • Triple Whale

FAQ

Frequently Asked Questions

What decision-makers ask.

Meta or LinkedIn for B2B?

Depends on deal size. LinkedIn for contracts >€10K where job title targeting justifies high CPL. Meta for lower-ticket B2B. Often both combined with different objectives.

Do you create creatives or do we bring them?

Both options. We can produce creatives or work with your materials. Key: have enough variants for continuous testing.

How do you attribute social leads to sales?

Rigorous UTMs, CRM integration, and multi-touch attribution models. We know which campaign and creative influenced each opportunity.

How does iOS 14+ affect Meta campaigns?

iOS 14+ reduced conversion visibility. Our solution: configured CAPI, conversion modeling, and first-party audiences from CRM.

What minimum budget do I need?

For statistically significant tests: minimum €3,000-€5,000/month per platform. Less volume won't optimize properly. With smaller budgets, SEM is usually a better starting point.

How often should creatives be refreshed?

General rule: every 4-6 weeks. We monitor frequency and performance to detect creative fatigue before it affects CPL.

What metrics do you report weekly?

CPL, CPQL, ROAS, investment per campaign, CTR, frequency, and performance by creative. Connected with CRM data to see generated opportunities.

Do you manage retargeting campaigns?

Yes, with behavior-segmented audiences: visitors, cart abandoners, unconverted leads. With frequency limits to avoid burning audiences.

Next step

Broken Attribution = False ROAS?

Free tracking diagnosis. We review your pixel and UTM configuration.

Request diagnosis
  • No commitment
  • Response in 24h
  • Custom proposal
Last updated: July 2026

Let's talk.

Initial technical consultation

AI, security and performance. Diagnosis with phased proposal.

  • NDA available
  • Response <24h
  • Phased proposal

Your first meeting is with a Solutions Architect, not a salesperson.

Request diagnosis