Which social networks are important for your company

Digital Marketing 13 May 2020

Deciding which social networks are important for your company requires analyzing what objectives you want to achieve through them.

Social networks are an important factor for the recognition of your company. The importance of social networks in companies grows the greater the use of social networks by users, likewise, the more popular these networks become, the more the possibilities they offer to companies increase.

Since their advent, social networks have brought a new business channel for companiesin which they mainly try to attract new customers but they also use them for many other actions such as making themselves known and creating a brand, gaining reputation, establishing professional networks, gaining knowledge of the sector in real time, etc. Today’s most popular social networks have millions of users, many of whom may be part of your company’ s target audience.

which social networks are important
The most important social networks

In this article we help you discover what are the keys that your company must take into account to have a presence in social networks and which social networks to choose.

Key factors before choosing your social networks

Before opening profiles on all of today’s popular social networks, you should get answers to the following questions to determine which social networks are best suited for your business:

Answering these questions will help you select the social networks in which you should be present.

Types of social networks

Today there are many social networks in operation. Before focusing on the most important ones, which are probably the ones you will have to choose which ones to be present in, we will proceed to introduce a brief classification:

General social networks

Generalist social networks, also known as horizontal social networks, seek interaction between people and brandswithout a specific objective. They can talk about any topic and are equally valid for B2B and B2C business models. The most popular social networks today such as Facebook, Twitter, Google+, Instagram, Snapchat, tok tok, Pinterest and WhatsApp are part of the group of generalist social networks.

segmenting in social networks
Segmentation in social networks

Specialized social networks

Specialized social networks allow a greater selection of the audience with whom we want to interact. They generally specialize in professions. Among the various specialized social networks, LinkedIn is the most popular.

Thematic social networks

Within the group of thematic social networks, there are YouTube, Vimeo, or Spotify, among others. These are platforms where users find content focused on the same topic or format.

Geolocation social networks

Geolocation social networks make a lot of sense for companies, especially if we are talking about local businesses. Among them, the most famous are Google My Business, Foursquare and Facebook Places.

Which social networks are important for your company?

Considering the types of social networks and the usefulness of each of them, and the questions you should answer to choose your social networks, we will determine which social networks are important in each case. How to choose in which ones you should have a presence? Which are the most suitable for your company?

How to choose the most important social networks
How to choose the most important social networks


Although it has lost a lot of popularity, Facebook is the social network with the largest number of users, but that does not mean that your business has to be present on Facebook and devote all its efforts to develop Social Media strategies on the platform.

The majority of Facebook users talk about their lives, show interest in specific tastes, etc. and for this reason, Facebook offers great segmentation possibilities for companies.

On Facebook, users show their more personal side. Its character is mainly leisure and free time.

Another of its great advantages is the platform it offers for making promoted ads, which together with the possibilities of segmentation, can be a very effective paid advertising.

On Facebook you can find the same users as in professional networks, but in their more personal side. This can be an advantage, since in this more relaxed moment users can see your brand from a better point of view. It is a very useful social network for B2C businesses.


Still part of Facebook, today Instagram surpasses Facebook in popularity, and in recent years it has become a social network where branding and paid advertising can be very effective. Instagram has a very high interaction rate and quality images and visual content is usually successful.

For this reason, if working on brand awareness is one of the objectives of your company, choosing Instagram among the social networks in which to be present is a good option. You can make Instagram your main social network as long as you have a Bio where you showcase your company accessible.

Instagram is an equally effective social network for B2C and B2B models.


LinkedIn is one of the best social networks for companies based on a B2B model. LinkedIn is looking for professional relationships that generate business and a good use of it implies publishing content based on work-related aspects.

LinkedIn is a social network that has traditionally been widely used for job search, it is a very useful platform for job search, but to help users find jobs, they must have an active profile and take care of their personal brand.


Twitter is also one of the most widely used social networks for companies. One of its most outstanding advantages is its immediacy. Content posted on Twitter is volatile and goes by fast. But this advantage means that companies have to be very active on it and tweet several times a day if they want their profile to gain visibility and relevance.

It is ideal for promoting digital communication of your company, since its dynamism allows for fast and direct dialogues. This is the reason why political parties use it and are present in it.


Google+ never quite works as well as the other social networks, but being part of Google it cannot be considered a failure. Anyone with a Google email address has a profile on this network, but this factor has not helped it to take off. Google+ is Google’s never-ending bid for a social network of its own.

Although there are few active users in it, Google+ is important as one of the social networks for companies because it helps to position in the search engine, making this advantage its main benefit.


If you sell products in which it is important to know how they work, or how easy they are to use, Youtube is one of the essential social networks for your company in which you must have a presence.

Creating quality videos of your products and services requires time and resources (human and economic) so it is not always within the reach of all companies.

YouTube has great advantages for companies.

Google My Business

Companies that have a physical presence or are local businesses should boost their presence on geolocation platforms.

It is important for a business to be found and subsequently valued. Therefore, pay special attention to Google My Business. In addition, it also helps positioning. Users who need to go to a specific site and do not know where it is, consultGoogle. They find it super helpful to find it quickly and with reviews that provide additional information.


Pinterest has been a social network of reference in Spain for a long time, but little by little it has been losing activity. Although the traffic it generates is high, we would only recommend it if you have a lot of resources and can afford to expand your presence in the social networks initially defined.

In both cases, I believe there are social networks for your company that better meet the general objectives to which any project aspires. And that is where brands can focus their efforts.

Snapchat and Tik tok

Every year new social networks emerge, some become established and others fall by the wayside or are displaced by new ideas. These are among the most recent social networks.

Snapchat was the pioneer of short videos and images posted for a limited time as well as augmented reality filters, and became a very popular social network for a limited time, as it is not so popular now. Instagram introduced its stories, betting on ephemeral content and taking the spotlight away from this social network.

For its part, Tik tok was launched in 2018 and is based on. Musical.ly already emerged in 2014. Although its use is not yet widespread among the public of all ages, being its users among the younger audience, Tik tok is reaping success. Tik tok is a social network for creating and sharing short videos. The application allows users to create short 3-60 second videos that are funny, share them and build community. It is currently gaining ground in the United States and in many other countries around the world.

Hopefully this article will help you decide which are the most important social networks for your business, if you need help to develop an effective strategy in networks, do not hesitate to contact us at Kiwop, web development and Digital Marketing agency. We help you!


Leave a Reply

Your email address will not be published. Required fields are marked *

We help you get results

If you want to have the website you want or increase the online visibility of your brand, we know how to do it.

Shall we start today?