Living Silica
Shopify DTC e-commerce focused on trust and mobile conversion: optimized PDP, bundles, upsells and performance control for frequent campaigns.
The Challenge
Living Silica operates in the DTC supplements market where trust is critical (claims, legal, social proof) and mobile conversion must be flawless. With frequent promotional campaigns, there was a risk of degrading performance through app and script accumulation, losing efficiency in the conversion funnel.
The Solution
We designed a conversion-focused Shopify UX: powerful product pages with clear benefits, social proof, FAQs, guarantees and trust badges. We optimized collections, implemented strategic bundles and upsells, and created campaign-specific landing pages. We maintained strict performance control (minimal apps, optimized assets) with full funnel tracking (PDP, Add to Cart, Checkout) to iterate with data-driven CRO.
Technologies.
The tools that made this project possible
How a request flows.
- 01 A visitor lands on the Shopify product page (PDP), designed with clear benefits, social proof, FAQs and trust badges
- 02 The visitor adds the product to the cart, where Rebuy suggests relevant bundles and upsells based on the order
- 03 GTM records each step of the funnel (PDP, add to cart, checkout) and sends it to GA4 to measure conversion
- 04 If the visitor leaves without completing the purchase, Klaviyo triggers automated email marketing flows to win them back
- 05 Hotjar records sessions and heatmaps that feed the CRO cycle, with a minimal set of Shopify apps so as not to degrade performance
Results.
Metrics in detail.
| Metric | Result |
|---|---|
| Duration of the store project (months) | 6 |
| Specialists on the project team | 4 |
| End-to-end instrumented funnel steps (PDP, add to cart, checkout) | 3 |
Methodology: Project scope data (2025): duration and team come from the contract; the funnel steps, from the store instrumentation. The conversion, average order value, email and performance metrics are in the results section of this case study.
Process.
Audit
Current funnel analysis and CRO opportunities
UX/UI
PDP and collection redesign for conversion
Development
Shopify implementation with optimized performance
Automated flows and acquisition with Klaviyo
CRO
Continuous testing and funnel optimization
The Platform.
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