Email Marketing: Your Highest ROI Channel 

Email generates €36 for every €1 invested. But only if you stop sending "newsletters" and start building behavior-based automation flows. Segmentation, timing, and deliverability: the science behind the inbox.

36:1 Average channel ROI
4.2B Global email users
Free Audit View Methodology
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Automation Flows That Generate Revenue

Behavior-based configuration

We don't send mass newsletters. We build automated flows that trigger at the exact right moment: welcome, abandoned cart, post-purchase, win-back. Every email has a measurable purpose.

flows/abandoned-cart.yaml
# Klaviyo Flow Configuration
trigger: checkout_started
conditions:
- not_purchased_within: 1h
actions:
- delay: 1h
- send_email: abandoned_cart_1
- delay: 24h
- send_email: abandoned_cart_2
+15% Recovery
24/7 Automation
✓ A/B Test

Service Deliverables

What you receive. Automated revenue.

Audit of current state and deliverability
Technical configuration (SPF, DKIM, DMARC)
4+ automated flows (Welcome, Cart, Post-purchase, Win-back)
RFM and engagement segmentation
Configured A/B testing
Revenue attribution dashboard

Executive Summary

For leadership.

Email marketing is the digital channel with highest ROI: 36:1. The difference between newsletters that don't convert and automation flows generating 15-30% of total revenue is segmentation and timing.

Investment tailored to your list volume and flow complexity. Typical ROI: 5-10x in 3-6 months. No additional acquisition costs, we work your existing database.

Technical Summary

For the CTO.

Domain authentication setup (SPF, DKIM, DMARC) for maximum deliverability. Integration with your e-commerce stack (Shopify, PrestaShop, Magento) for real-time order and behavior data.

Platforms: Klaviyo (optimal e-commerce), HubSpot (B2B), ActiveCampaign (versatility). APIs for CRM and internal system integration. Conversion tracking with UTMs and first-party data.

Is It for You?

Email marketing requires an existing list and content creation capability.

Who it's for

  • E-commerce with existing database (+5,000 subscribers).
  • SaaS needing automated onboarding and retention.
  • B2B businesses with long nurturing cycle before sale.
  • Companies that understand the value of LTV and retention.

Who it's not for

  • Businesses without existing email database (build list first).
  • Companies without content creation capability for flows.
  • Organizations wanting to "send more newsletters" without strategy.

Essential Automation Flows

The flows every e-commerce needs.

01

Welcome Series

Critical first impression. 3-5 emails presenting your brand and first purchase incentive. 3-5% conversion.

02

Abandoned Cart

70% of carts are abandoned. 2-3 email sequence with optimized timing. 5-15% recovery.

03

Post-Purchase

Maximum engagement. Confirmation, usage tips, review request, cross-sell.

04

Reactivation

Inactive users 60-90 days. Sequence with progressive incentives. 5-10% win-back.

Implementation Process

From zero to revenue in weeks.

01

Audit and Configuration

Current state analysis, platform, deliverability. Domain technical configuration.

02

Foundational Flows

Welcome, Cart, Post-Purchase implementation. Design, copywriting, triggers.

03

Segmentation and Advanced Flows

RFM segments, engagement. Browse abandonment, Reactivation, VIP.

04

Continuous Optimization

A/B testing, metrics analysis, monthly attributed revenue reports.

Risks and Mitigation

We anticipate problems before they occur.

Emails in spam

Mitigación:

Correct technical setup (SPF, DKIM, DMARC), list cleaning, domain warm-up.

Low open rates

Mitigación:

Subject line A/B testing, engagement segmentation, timezone-optimized timing.

List saturation

Mitigación:

Frequency capping, user preferences, interest-based segmentation.

Platform dependency

Mitigación:

Regular data export, owned lists, multi-channel strategy.

Why Kiwop for Email Marketing

We don't send "pretty newsletters". We build automated revenue machines. 15+ years optimizing digital channels that generate measurable sales.

15+ Years of Experience
36+ Channel ROI
30+ Attributed Revenue

Frequently Asked Questions

What e-commerce managers ask.

Which platform do you recommend?

For e-commerce: Klaviyo (optimal for Shopify). For B2B: HubSpot or ActiveCampaign. For high volume with limited budget: Brevo.

How long until results?

Abandoned Cart flows generate revenue from day 1. Full impact in 4-6 weeks. Optimization improves results every month.

How do we avoid landing in spam?

Correct technical setup (SPF, DKIM, DMARC), list cleaning, relevant content, opt-out respect.

Does it work for B2B?

Absolutely. Nurturing flows, content marketing, sales enablement. ROI can be even higher.

Do we need elaborate designs?

Not necessarily. Plain text emails often work better than heavy HTML. What matters is copy, timing, and relevance.

What minimum list size?

We recommend +5,000 subscribers for investment to make sense. Less than that, build list first.

Can you manage newsletters too?

Yes. We include editorial calendar, content creation, and one-off campaign sending in addition to flows.

How do you measure attributed revenue?

Conversion tracking with UTMs, e-commerce integration, and configurable attribution windows (typically 5 days post-click).

Your Email List Not Generating Revenue?

Free audit. We analyze your current state and tell you exactly which flows you need to implement.

Request Audit
✓ No commitment ✓ Response in 24h ✓ Custom proposal
Last updated: February 2026

Technical
Initial Audit.

AI, security and performance. Diagnosis with phased proposal.

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