SEO Audit Services: What Holds Your Site Back in Google and AI Search, and What to Fix First
We review crawling, indexing, canonicals, hreflang, speed, structured data, content, backlinks and whether AI assistants cite your brand. You get a report ordered by impact and effort, and we walk you through it in a handover session. Audit and roadmap: €4,000-6,000.
- €4,000-6,000 Audit and roadmap, published price
- 4 areas Technical, content, authority and GEO
- 678 URLs Inspected one by one on our own website
- 01 · Research Real search intent
- 02 · Content Pages that answer
- 03 · Technical Crawling, speed and indexing
- 04 · Authority Links and mentions
- 05 · Measurement Rankings, clicks and leads
- 06 · Decision Priorities with your team
- Every data point reshuffles our priorities
Definition
What Is an SEO Audit?
An SEO audit is a review of a website to find what stops it from ranking in Google: technical issues that block crawling and indexing, content that competes with itself or does not match what people search for, and a lack of authority. The useful outcome is not a list of errors but a plan ordered by impact and effort.
Summary
Executive Summary
What you are buying when you order an SEO audit, and what you are not.
Any tool will produce three hundred warnings about a website in ten minutes. Most of them change nothing, and some of the ones that matter do not show up at all. An audit exists to separate what is costing you traffic from what is noise, find the cause and tell you in which order to fix it.
We learned this on our own website. In 2026 our block of AI pages spent March to July crawled but not indexed. The easy diagnosis was to blame the content; the real cause was a third-party domain serving a full copy of kiwop.com. We inspected all 678 URLs in the sitemap, cut off the mirror, and the 10 URLs we submitted to Google were indexed the same day. That is the difference between auditing and running a tool.
You get a prioritized report and a handover session with whoever will carry it out. Your team can implement it, or ours can as part of our SEO service. Technical fixes usually show results in 2-4 weeks; content takes longer.
- €4,000-6,000 Audit and roadmap
- Weeks 1-2 From kickoff to report
- 1 session Handover with your team
What's included
What the SEO Audit Covers
Four areas: technical, content, authority and AI visibility.
- Crawling: robots.txt, sitemaps, internal linking, page depth and what Google sees when the site relies on JavaScript
- Indexing: which pages Search Console excludes and why, from «Crawled - currently not indexed» to duplicates and alternate pages with a canonical
- Canonicals and duplicates: conflicting canonicals, parameters, www and non-www versions, and third-party domains copying your site
- Hreflang and languages: return links, language codes and cross-canonicals between versions
- Speed and Core Web Vitals: LCP, INP and CLS from real-user data, and which template breaks them
- Structured data: valid, connected schema that matches what is on the page, with no repeated blocks
- Keyword cannibalization: several URLs competing for the same search, and which one should stay
- Thin content and search intent: pages that do not answer the query, and whether to improve, merge or remove them
- Authority and backlinks: link profile, mentions and links lost to broken redirects
- GEO: whether AI assistants cite your brand for the buying questions in your sector, and who they cite instead
- AI crawlers: whether GPTBot, ClaudeBot or PerplexityBot can get in, or your robots.txt or CDN shuts them out
- Measurement: Search Console, analytics and lead source, so you know what organic search brings you
Why
A Prioritized Report, Not a List of Three Hundred Warnings
Every finding comes with its evidence, impact, effort and owner.
Each finding in the report includes the evidence (affected URLs, the Search Console data or a screenshot), the expected impact, the effort, who does it (development, content or marketing) and how to check it is fixed. We sort them into three groups: quick fixes that move traffic, projects worth doing and what can wait. We also say what changes nothing, so nobody wastes time on it. If your site is multilingual, the language section follows the same method as our international SEO work; if it is a store with thousands of filter and variant URLs, the method of our ecommerce SEO service.
- High, medium or low Impact
- Hours or project Effort
- How to verify it Proof
Key points
Before You Order One: Three Free Checks
Kiwop Labs tools you can use today, no sign-up needed.
- 01
Agentic Browsing Test
Ten questions to find out whether AI agents can read and use your website, based on the Agentic Browsing category Google measures in Lighthouse. Take the test.
- 02
AI Readiness Check for Online Stores
Measures in one minute whether ChatGPT, Claude, Gemini or Perplexity can get into your store, read it and find your products, with a score from 0 to 100. Check my store.
- 03
GEO Baseline
Our monthly measurement: 40 buying questions sent to ChatGPT, Claude and other search-enabled assistants, with the agencies they recommend and the domains they cite. The GEO part of the audit applies that method to the questions in your sector. See the measurement.
How we work
How We Run the Audit
From Search Console access to the handover session.
- 01
Kickoff and Access
We ask for read access to Search Console and analytics, and to the server or CMS if needed. We agree with you on the markets, languages and searches that matter to your business.
- 02
Crawling and Indexing
We crawl the whole site, inspect the sitemap URLs with the Search Console API and compare what should be indexed with what actually is.
- 03
Content, Authority and GEO
Cannibalization, thin content, search intent, link profile and the buying questions in your sector sent to AI assistants.
- 04
Prioritized Report
Every finding with its evidence, impact, effort and owner, ordered into a roadmap.
- 05
Handover Session
We go through the report with whoever will carry it out (development, content, marketing), answer questions and make clear what comes first.
Who it is for
Is It Right for You?
An audit pays off when organic search matters to your business and you do not know what is holding it back.
Who it's for
- Websites that have lost organic traffic and do not know why.
- Companies about to migrate or redesign their website that do not want to lose what already ranks.
- Websites in several languages or countries with mixed signals between versions.
- Online stores with thousands of category, filter and variant URLs.
- Teams with in-house SEO who want a structured second opinion from outside.
- Brands that want to know whether AI assistants cite them, and why not.
Who it's not for
- Newly launched websites with a handful of pages: a basic checklist is enough.
- Anyone looking for a tool-generated report: you can get that for free.
- Anyone with no one to implement the changes: a report nobody acts on changes nothing (we can do it for you).
Investment
SEO Audit Pricing
Published, so you know the order of magnitude before you call us.
The price depends on the size of the site, the number of languages and markets and whether server logs need analyzing. We fix it before we start.
- SEO Audit and Roadmap Start here
€4,000-6,000
One-off payment. Technical, content, authority and GEO.
- Report prioritized by impact and effort
- Evidence and affected URLs for every finding
- Review of visibility in AI assistants
- Roadmap with an owner for each task
- Handover session with your team
- Ongoing SEO
€3,000-8,000/month
If you want us to carry out the roadmap.
- Technical and content implementation
- Keyword and intent research
- Entity-based content architecture
- Monthly reports with attributed revenue
- GEO
From €1,500/month
Ongoing tracking of citations in AI engines.
- Weekly measurement across 6 generative engines
- Content structured to be cited
- Traffic and conversions coming from AI
The audit does not commit you to anything afterwards: the report is yours and your team can carry it out.
Deliverables
What Is Included and What Is Not
So you know exactly what you get.
Included
- Prioritized report with evidence, impact, effort and owner for every finding
- List of affected URLs for each technical issue
- Cannibalization and thin content map, with the action for each page
- GEO review: buying questions in your sector, who gets cited and which sources they use
- Roadmap and handover session with your team
Not included
- Implementing the changes (done by your team or quoted separately)
- Writing new content and link-building campaigns
The proof
Audits We Have Done
On our own website we inspected all 678 sitemap URLs with the URL Inspection API, found the mirror that was keeping us out of the index and cut it off: the 10 URLs we submitted to Google were indexed the same day, with zero canonical mismatches, robots blocks or real 404s across the 678. On the Silicium store we fixed the code that repeated structured data and hreflang across its roughly 460 pages and duplicated the canonical tag, and 301-redirected the 1,064 addresses on the old domain, checking each one live; the content pages are prepared by their SEO team, and we integrate them in all five languages. On the new ToolsGroup website, the 2,057 URLs from the old WordPress site resolve in a single hop.
- 678 URLs inspected in our census
- 10/10 URLs submitted and indexed the same day
- 1,064 Addresses redirected and checked (Silicium)
- 5.0 Clutch rating
For the CTO
Summary for the CTO
How we look under the hood.
We do not work from a sample: we inspect the sitemap URLs with the Search Console URL Inspection API and cross-check each status against our own crawl, with JavaScript rendering where the site needs it. We read Core Web Vitals from field data per template, not from a single lab run, because a one-off PageSpeed score varies from run to run.
We review what tools miss: which domains serve your content besides yours, canonicals that contradict hreflang, schema repeated by the template and redirect chains. For GEO we check whether AI crawlers reach the site (robots.txt and CDN rules) and whether the content is written to be cited: direct answers, sourced data and clear entities.
Technologies
- Google Search Console
- URL Inspection API
- Bing Webmaster Tools
- PageSpeed Insights
- Lighthouse
- Schema.org JSON-LD
- IndexNow
- GA4
- Python
- Every sitemap URL inspected, not a sample
- Core Web Vitals from real-user data, per template
- Detection of domains copying the site
- Hreflang, canonicals and schema reviewed together
- AI crawler access checked in robots.txt and the CDN
Risks and how we cover them
The Mistakes We Avoid
What we see in audits that achieved nothing.
- 01
Fixing three hundred warnings that do not move traffic
MitigationEvery finding has an impact and an effort. What does not matter is called out and left alone.
- 02
Blaming content for what is a technical problem
MitigationWe find the cause before recommending anything. On our own website, what looked like a content penalty was a third-party domain copying us.
- 03
Losing rankings in a migration or redesign
MitigationURL inventory, redirect map and live checks after the change, as with Silicium and ToolsGroup.
- 04
A report that ends up in a drawer
MitigationAn owner for every task, a handover session and, if you want, implementation by our team.
Technologies
What We Review
The pieces an SEO audit has to cover.
- Crawling
- Indexing
- Canonicals
- Hreflang
- Core Web Vitals
- Schema.org
- Cannibalization
- Thin Content
- Backlinks
- 301 Redirects
- GEO
- AI Crawlers
- Search Console
- Bing Webmaster Tools
FAQ
SEO Audit FAQs
What people ask us most before ordering one.
What does an SEO audit include?
With us, four areas: technical (crawling, indexing, canonicals, hreflang, speed and structured data), content (cannibalization, thin content and search intent), authority (backlinks and mentions) and GEO (whether AI assistants cite your brand). You get a report prioritized by impact and effort and a handover session.
How much does an SEO audit cost?
The audit with its roadmap costs €4,000-6,000, as a one-off payment. The price depends on the size of the site, the languages and markets, and whether server logs need analyzing; we fix it before we start.
How long does an SEO audit take?
It takes up weeks 1 and 2 of the engagement. Very large sites or sites in many languages may need longer, and we tell you before we start. Technical fixes that come out of it usually show results 2-4 weeks after they are applied.
How is it different from an SEO tool report?
A tool lists warnings; it does not know which ones cost you traffic or why they happen. The audit finds the cause, cross-checks Search Console data with the crawl and tells you what to fix first, who does it and how to check it is fixed.
Does it cover visibility in ChatGPT and other AI assistants?
Yes. We send the buying questions in your sector to search-enabled assistants, note whether they cite you, who they cite instead and which sources they use, and check that their crawlers can get into your site. For ongoing tracking we have our GEO service.
Is an SEO audit the same as an AI audit?
No. The SEO audit looks at your website and its visibility in Google and AI assistants. The AI audit looks at where to apply artificial intelligence in your business, what it costs and in what order.
Why does Google crawl my pages but not index them?
«Crawled - currently not indexed» usually means Google does not see enough value in the page or sees a duplicate ahead of it. On our own website the cause was a third-party domain serving a full copy of the site; once we cut it off, the pages were indexed the same day. It is one of the first things we check.
Who implements the changes afterwards?
Whoever you choose. The report is written so your team can carry it out, with an owner for each task. If you would rather we did it, we do it as part of our SEO service or as a quoted project.
What access do you need?
Read access to Search Console and analytics. Depending on what we find, also to the CMS or server logs. Never send us passwords by email: we ask for a dedicated user for our team.
How often should you do an SEO audit?
Before every migration or redesign, when traffic drops for no clear reason and, if nothing changes, once a year as a check-up. In between, Search Console and good monitoring flag what is urgent.
Do you audit websites in other languages and countries?
Yes. We work in English, Spanish, Catalan, French, German, Dutch and Portuguese, and review hreflang and market structure with the method of our international SEO service.
Next step
Tell Us What Is Happening With Your Website and We Will Tell You Whether You Need an Audit
A 30-minute video call with the person who will do it. If one of our free checks is enough, we will say so.
- No commitment
- Response in 24h
- Custom proposal
Case studies
Projects where we put it to work
Let's talk.
Initial technical consultation
AI, security and performance. Diagnosis with phased proposal.
- NDA available
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- Phased proposal
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