Blog
Insights & Resources
Articles on web development, growth marketing and AI written by the Kiwop technical team.
- September 15, 2022
Everything you need to know about CRO
Within digital marketing, we can find countless techniques to meet the objectives of our business. The most common are usually related to SEO, social…
6 min
- September 2, 2022
10 Google extensions you should use
Currently, it is very important to keep in mind that everything digital needs the right tools to make your experience on the web good. That's why…
5 min
- August 26, 2022
What it is, why it is important and how to get a good user experience
¿Sabes qué es la experiencia de usuario? ¿Conoces la importancia de esta en tu empresa? ¿Quieres mejorarla en tu página web y no sabes cómo?…
8 min
- August 17, 2022
SEM: what it is and how to advertise on Google Ads
SEM is the fast lane to the top of Google: you pay to show up when someone searches for exactly what you sell. Managed well, it is one of the…
4 min
- August 4, 2022
Why development and web design is important for your company
Cada vez se le da más importancia a la estética y a la buena imagen de las webs… ¡Y con razón! Ya que para tener una buena base, el diseño web y el…
10 min
- August 3, 2022
Social Ads: the guide to social media advertising
Social media advertising is the channel that best finds your customer before they look for you: you pay to appear in the feed of people who match…
8 min
- August 2, 2022
Differences between Laravel and Symfony
When working with PHP programming languages, their characteristics must be taken into account to evaluate which of all the available frameworks…
6 min
- July 29, 2022
SEO planning: when you see results on your new website
SEO is a necessary tool to position your business at the top of the search engines. Still, SEO is a long-distance race, not a sprint. You have to…
7 min
- July 27, 2022
What is content mapping and why do you need it?
What is a content map What is content mapping for How to design a content map Build your Buyer Persona Think relevant content Take into account the…
1 min
- July 21, 2022
7 recommendations for creating the best email marketing subject lines
Currently, one of the tools that works best in the marketing world is email marketing. What is email marketing Importance of creating a good subject…
6 min
- July 20, 2022
How to measure the success of your e-commerce effectively
All websites are important, but e-commerce is one step ahead. Why? Because their main goal is sales. And if there are no sales, your business cannot…
7 min
- July 18, 2022
What is and how does indirect marketing work?
Marketing strategies are essential for companies to continue growing. Among the different types of strategies we find indirect marketing, subtle and…
5 min
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