What is content mapping and why do you need it?

What is a content map

What is content mapping for

How to design a content map

Build your Buyer Persona

Think relevant content

Take into account the life cycle or Sales Funnel

The importance of the content map in your content marketing strategy

Enables better analysis of your strategy

Helps you define your objectives

Allows you to plan your content

Helps you interpret and optimize results

Create your own content mapping