The Keys to Web Performance Optimization (WPO)

Web Design and Development 17 October 2022

Do you know what WPO or Web Performance Optimization is? Do you know what it is and what it entails to understand it? Is your website slow, and you don’t know how to solve it?

Applying a good WPO is drastically necessary to improve the user experience on your website.

At Kiwop, we are experts in web development, and we are going to tell you all about the WPO.

Go ahead!

What is Web Performance Optimization (WPO)

The WPO (Web Performance Optimization) consists of all the actions that improve the loading speed of your website: the speed of loading the web page and the speed of interaction with which the user can enjoy the web page.

So in shorter words, this technique improves the entire speed of your website, thus showing all its content in the shortest possible time; which is essential.

Want to know more? At Kiwop, we are WPO experts. Contact us!


What is WPO for?

Now that you know what the WPO is and several of its actions, you should know what it is for, why it is important to perform it and how to do it.

The more you use it, the faster your web pages will be, so your users will be able to access your web pages in an instant and, in addition, they will also be able to interact quickly with the elements of your web pages.

Did you know that 50% of people leave a website if it takes more than 2 seconds to load? Having a bad WPO will cause you to lose a lot of users.

Did you know that Google rewards the loading speed of your web pages by placing them at the top of the list of pages in the browser?

Along with good SEO, this will also make more users visit your website, thus increasing user traffic, so you will need more WPO, so, again, there will be even more users.

It’s a productive circle!


9 WPO Actions you Should Consider

Code optimization ⚙️

It is about compressing the code of the web page, to eliminate redundant information, in addition to loading only the necessary code, or even eliminating the one that is not useful at that time.

Image optimization

Images are the biggest load on website performance, so be sure to optimize all that type of content first, as they can weigh between 80 and 90% of the load.

To optimize the images, you can compress and edit them, although trying not to sacrifice their quality.

Audio and video optimization

This content also involves a large load size, and, therefore, it is very important to take care that this does not happen.

Instead of storing all that content on your website, try just to insert the link to that content, then using an external server. For example, SoundCloud, Dailymotion, Vimeo and YouTube will help you store all that content, in order to lighten all that web page load.

Website Structure

Improving the structure of the website is about, for example, not making that to access one of your pages, the user has to be redirected several times, thus loading each redirect page; or also that there is content on the web page that is not useful, thus consuming loading speed.

Templates and layout designers

Many times it can happen that when reviewing the code of the website, it is seen that it is plagued by unnecessary div> containers <that only increase the slowness of loading of this.

So you have to keep in mind to choose templates and content layout designers that are efficient, but without sacrificing in the design part for it.

Server quality

In addition to optimizing your website’s own content, it’s also important to have a good server (whether yours or someone else’s) to be able to maintain your website so that it can be seen by many people.

Also, if you use a mechanical disk with Windows 10 or higher, it is quite possible that it will go slow, since it no longer has compatibility with them, so it is better to use an SSD, plus naturally an SSD goes faster than an HDD.

Therefore, a server should also be prepared for attacks by robots that try to collapse the server, asking massively for their services. This type of attack is called a denial-of-service (DDoS) attack.

Mobile devices

Sometimes a website is designed for computers, completely forgetting all users of mobile devices such as phones and tablets.

You have to know that these devices have less load capacity, having less space for hardware, although also, having smaller screens, you can omit some content from your web pages.

So you have to also take into account these devices so that they also have a fast loading speed.

Use only necessary Plugins

It is true that plugins increase the functionality of your website very dynamically, but keep in mind that the more plugins your website has, the slower it will be.

No matter what development environment you use (WordPress, PrestaShop or Magento, among others), choosing lightweight plugins and only the necessary ones improves the loading speed of your website.

Want to know more about how to apply WPO? At Kiwop, we are WPO experts and can help you.

Use a CDN

CDN or content distribution network consists of having servers spread throughout the world. Making information travel from far away makes everything go slow, and, therefore, having a server nearby to make requests results in a fast transmission of information.

Therefore, many brands, such as Google, have many servers spread around the world, in order to increase the loading speed of their web pages.

Software you need for your WPO

Now that you know everything you need to know about WPO, you will need good software to be able to capture all those ideas correctly.

Pingdom to test the speed

Pingdom is a web application that measures the speed of your website to determine if it measures up and if you have correctly applied all the WPO techniques.

Varnish for your cache

Varnish Cache is a caching system that uses the reverse proxy cache technique. This consists of saving the first content inside the server generated by the user’s cache, when the user requests the web page.

Thus, it is not necessary to run the web page every time the user asks for it, but will only access the web page made for that user within the hard drive of the server, so the loading of the web page will be much faster.

MySQL: Percona Server for your database

Percona Server is a variant of MySQL, and it is a very fast database, in order to improve the speed of your website.

Nginx for your web server

Nginx is a very efficient web server of free and open source software. It is cross-platform, so there will be no problem using it both on Windows or better in GNU + Linux, if you have more knowledge of operating systems.

Nginx is widely used, serving more than 100 million websites worldwide.

You already know everything about the WPO, it’s time to optimize your website!

Now that you know what WPO is, how important it is to your website, and how to apply it, your website will be faster than ever.

Want to know more? Read about our WPO services or how to improve the speed of a website.

Contact us or follow us on our Instagram profile for more information about digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Cheer up and…

Find out all about WPO!


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