WebMCP: Why Your Website Must Speak to AI Agents Now (and What Happens If It Doesn't)
On February 10, 2026, Google and Microsoft jointly published a proposal that will reshape how websites work. This is not an algorithm update or a cosmetic tweak to Chrome. It is a new standard called WebMCP that allows AI agents to interact directly with your website, without simulating clicks or reading screens as if they were human.
If you run a business with a digital presence, this affects you. And the sooner you understand it, the stronger your position will be.
The Problem: AI Agents Are Operating Blind on Your Website
Today, when an AI agent (ChatGPT, Claude, Gemini, Copilot) needs to perform a task on a website, it behaves like a clumsy user wearing a blindfold. It reads the page source code, tries to identify buttons, form fields, and links, then simulates clicks as if wielding an invisible mouse.
The result is predictable: slow, fragile, and error-prone.
If the design changes, the agent gets lost. If a button moves, it stops working. If the form introduces an extra step, it gets stuck. It is like forcing an airline pilot to drive a car by poking dashboard buttons with a stick.
It works, but poorly. And as more people delegate tasks to AI agents (a number that grows every week), the problem multiplies.
What Is WebMCP and Why It Matters
WebMCP proposes something elegant: your website tells the agent exactly what it can do for it.
Instead of the agent guessing where the "search products" button is and simulating a click, your website presents a clear list of available actions: search products by category, filter by price, add to cart, request a quote. The agent calls them directly, without touching the visual interface.
The clearest analogy: imagine you want to book a table at a restaurant. The current method is like calling by phone, waiting for someone to pick up, spelling out your name, and negotiating the time and party size. WebMCP is like having a button that says "book a table for 4 at 9 PM" and it works instantly.
The proposal defines two complementary mechanisms. One handles simple actions that already exist in HTML forms (searching, filtering, submitting data). The other covers more complex interactions that require dynamic logic. Together, they address virtually anything a user can do on a website.
The key point: the user still sees everything that happens. WebMCP is not blind automation. The agent acts within the page, using the same visible interface, and the user can supervise every step. It is a collaboration, not unsupervised delegation.
Real-World Scenarios Where WebMCP Changes the Rules
This is not theory. The use cases outlined in the official proposal are scenarios any business will recognize.
E-Commerce
A customer tells their agent: "Find a red sleeveless summer dress, size M, under 80 euros." Today, the agent would have to navigate the website, open filters one by one, scroll through results, and wait for page loads. With WebMCP, it calls the search function directly with those exact parameters and gets results in seconds.
The difference for the business: more conversions, fewer abandoned sessions, a seamless shopping experience for the growing segment of users who buy through AI agents.
B2B and Professional Services
An agent that needs to request a quote for a software development project. Instead of filling out a form field by field (company, industry, estimated budget, timeline, project description), it accesses the "request a quote" tool directly with all the structured data. Zero friction.
Technical Support
A user has an issue with their platform. Their agent automatically creates a support ticket with all the relevant technical information (browser, operating system, steps to reproduce the error, screenshots) without the user having to fill in anything manually. The support team receives a complete ticket from the very first moment.
Bookings and Reservations
Flights, restaurants, medical appointments, meeting rooms. The agent checks availability, compares options, and completes the booking in seconds. No navigating calendars, no selecting times from tiny dropdowns, no re-entering personal data it already has.
Who Is Behind This (and Why That Matters)
WebMCP is not the pet project of an enthusiastic developer. It is backed by engineering teams at Google Chrome and Microsoft Edge, the two browsers that together account for over 85% of the global market.
The authors include senior engineers from both companies: David Bokan and Khushal Sagar from Google, Brandon Walderman, Leo Lee, and Andrew Nolan from Microsoft, among others. The proposal is being developed within the W3C (Web Machine Learning Community Group), the body that defines the web standards we all rely on.
An early preview program is already available for developers. The GitHub repository has accumulated over a thousand stars in just a few days. The technical community is paying attention.
When Google and Microsoft align on a web standard, it is not hype. It is future infrastructure.
What Happens If Your Website Ignores WebMCP
This is where the conversation becomes relevant for anyone making business decisions.
AI agents are not going away. On the contrary: more and more users rely on them to search for products, compare services, manage purchases, and resolve issues. The question is not whether agents will interact with your website. It is how they will do it.
If your website does not implement WebMCP, agents will continue using scraping: slow, fragile, with unpredictable results. Your website will be harder to use for the growing segment of users who operate through agents, and those users will migrate to competitors whose websites offer a smoother experience.
If your website does implement it, it will become the preferred option for agents. Faster responses, more reliable actions, better experience. More traffic, more conversions, more retention.
The historical parallel is inevitable: in 2015, not having a mobile version was a minor inconvenience. By 2018, it was commercial suicide. Google went so far as to penalize non-responsive websites in its rankings. The logical question is: if Google is already actively working on making websites "agent-ready," how long before it starts favoring agent-ready sites in its results?
We are not saying it will happen tomorrow. We are saying the pattern is unmistakable.
Which Types of Websites Benefit Most
Not every website faces the same urgency, but the potential impact is broad.
High priority:
- E-commerce with large catalogs: search, filtering, cart, checkout. Every step an agent can execute directly is friction eliminated.
- SaaS and platforms with complex forms or product configurators.
- Marketplaces where comparing and selecting providers consumes significant user time.
- Service websites with booking systems, appointment scheduling, or online quote requests.
Medium priority:
- B2B websites with contact processes, demo requests, or lead generation flows.
- Content portals where agents can search, filter, and summarize information in a structured way.
- Educational platforms with enrollment, course material access, and progress tracking.
Lower immediate urgency (but watch the medium term):
- Informational corporate websites without transactional interactions. Even here, though, a contact form optimized for agents can make a meaningful difference in lead generation.
How to Prepare Your Website Today
You do not need to implement WebMCP tomorrow. But you do need your architecture to be ready when the time comes. These are the key steps.
1. Separate Business Logic From Visual Design
This is the fundamental requirement. If your website mixes logic (searching products, processing orders, validating forms) with visual presentation, implementing WebMCP will be a costly restructuring effort. If the logic is already separated, it is a natural next step.
Headless architectures (where the frontend and backend operate independently) are ready by design. At Kiwop, we work with Astro as the frontend and Payload CMS as the headless backend precisely because of this separation. Implementing WebMCP on websites that already have this foundation means adding an exposure layer on top of logic that already exists.
2. Identify Your Website's Key Actions
Take an inventory of what a user (or an agent) can do on your website: search products, filter results, add to cart, request a quote, book an appointment, create a support ticket. Each of those actions is a candidate to become a WebMCP tool.
3. Prioritize by Business Impact
Not all actions carry the same value. Start with those that generate direct revenue or eliminate conversion friction: checkout, product search, quote requests, bookings.
4. Validate With Real Agents
When the implementation is ready, test with actual AI agents. Not with theoretical simulations. The WebMCP proposal includes an early preview program precisely for this purpose.
What This Means for Your Digital Strategy
WebMCP is not a product you buy or a plugin you install. It is a shift in how websites are built, comparable to the transition from static to dynamic sites, or from desktop-first to mobile-first.
Businesses that understand this shift early will gain a competitive advantage. Not because they implement WebMCP before anyone else, but because they will have designed their web architecture with interoperability in mind: with human users, with AI agents, with any system that needs to interact with their digital business.
Those that wait until it becomes mandatory will be playing catch-up, just as they did with responsive design, with HTTPS, or with mobile optimization.
The question is not whether AI agents will interact with your website. The question is whether your website will be ready when they do.
At [Kiwop](https://www.kiwop.com/en/contactar), we have been building websites with headless architecture, API-first design, and a focus on performance for years. If you want to evaluate how to prepare your website for the world of AI agents, let's talk.
