At Kiwop we are experts in Lead Generation. We help companies of all sizes, B2B and B2C, to attract quality users.
Get leads for your sales department
The capture of leads consists of carrying out actions aimed at obtaining contacts with which to nurture your company’s database.
Having leads is essential to start a digital marketing campaign and get these contacts to become customers of the company.
At Kiwop we take care of obtaining the most qualified prospects for companies in all sectors. We manage the diffusion of our clients in their target market and achieve the best results by generating high-quality traffic and leads.
Our mission as experts in generating leads is to get the users who visit your website or blog to interact with your brand, mainly by leaving their email and becoming a new registry on which digital marketing actions can be launched. We focus our efforts on the leads generated are qualified, that is, they have a need or interest for which they need our client’s products or services.
At Kiwop, we develop advanced strategies and actions after capturing leads. Through lead scoring, we classify leads and detect the most qualified and prepared for purchase, and through lead nurturing, we execute personalized emails in order to accompany users during the purchase cycle of a product or service.
Main Lead generation methods
To get leads, actions can be carried out on different digital channels.
Content to download
One of the most effective methods of obtaining leads is the creation of downloadable content: ebooks, guides, templates, etc. To develop this method, it is necessary to create a landing page, a form, a thank you page, and a follow up email.
Subscription to a newsletter
A newsletter with interesting content is a very effective channel for attracting leads. It is also a very effective method to keep in touch with users, helping also on the lead’s follow up.
Giveaways on social media or on the website
Contests and raffles on the digital channel are a very effective lead capture system. In addition to getting contacts for a company’s database, they help to better understand the target audience and contribute to loyalty.
Another effective method of capturing leads is through videos on YouTube or on the corporate website or blog itself.
Videos can be used as premium content, which the user can access by subscription and thus get a lead directly.
Facebook Ads Campaigns
The Zuckerberg platform has launched Facebook Lead Ads, a new format that allows the generation or capture of leads without having to leave the social network to click on a landing page.
Lead acquisition is usually carried out through online actions, but offline actions can also be carried out. The main ones are traditional mail advertising, television, radio, print media, events and street marketing.
Measurement of results in lead generation
Data analysis is essential in any Digital Marketing strategy, but when it comes to capturing leads, measuring results is essential:
Total number of leads generated
Conversion rate of the leads generated.
Total number of leads that end up buying
By monitoring quantitative results, we will be able to know if we are achieving a good Return on Investment (ROI) with the implemented strategy of capturing leads.