Josep Purroy

Magento Headless: 5 Scenarios Where You Should NOT Migrate (and the Real Alternative)

Magento headless isn't for everyone. 5 scenarios where it breaks more than it fixes, real costs and alternatives that actually scale your e-commerce.

How to Audit Your Website's Accessibility in 2 Hours: Open-Source Stack and EAA Checklist

Audit your website's accessibility in 2 hours with axe-core, Lighthouse and Pa11y. EAA checklist prioritized by legal impact and a step-by-step guide.

RAG, Fine-Tuning or MCP: When to Use Each One (and When Not To)

How to decide between RAG, fine-tuning or MCP for your LLM: pros, cons, costs and real cases after deploying AI agents in production.

How to Build Your Personal AI Assistant Step by Step with Claude Code, MCP and a Telegram Bot

Step-by-step tutorial to build your personal AI assistant: Claude Code + MCP Gmail/Calendar/Slack + Telegram bot + cron briefings. Kiwop's real PA stack.

Alternative to OpenClaw: Personal Assistant with Claude Code and MCP After Anthropic's April 2026 Cut

On April 4, 2026 Anthropic cut OpenClaw off from Claude Max. Technical guide: how to rebuild your personal AI assistant in 48h with Claude Code + MCP.

AI Agents in Production: Patterns and Antipatterns After Deploying in Nexo, PA and Client Projects

Real lessons deploying AI agents in production: patterns (narrow scope, human confirmation, MCP) and antipatterns (auto-execution, monolithic).

Nexo: Technical Anatomy of Our Multi-Tenant SaaS — Laravel 12 + React + Inertia.js + Brain (AI Agents)

How we built Nexo: multi-tenant SaaS (Laravel 12 + React + Inertia.js) with Brain AI agents, Holded integration and client workspaces.

API-First Architecture for AI Agents

Why AI agents break UI-first design. Principles, patterns, antipatterns and the real Nexo case as an MCP server. Guide for CTOs and VPEs.

MCP, WebMCP and A2A: Which Protocol to Choose for Your AI Agents

Technical comparison: MCP vs WebMCP vs A2A to connect AI agents in 2026. When to use each one, with examples from Kiwop's Nexo and PA.

Composable Commerce: Modular Architecture for Enterprise Ecommerce

Composable commerce replaces monolithic ecommerce with best-of-breed components. Discover MACH architecture, platforms, and when to make the switch.

LLMOps: How to Manage Language Models in Production

LLMOps is the discipline that takes language models from the notebook to production. Learn about deployment, monitoring, evaluation, and cost optimization.

Web Accessibility in 2026: EAA Regulation, Audit, and Compliance

The European Accessibility Act requires WCAG 2.2 AA compliance since June 2025. Learn what it demands, how to audit your site, and the steps to comply without overlays.

RPA and Artificial Intelligence: How to Automate Business Processes in 2026

Combine RPA with artificial intelligence to automate repetitive processes and save 20+ hours per week. A guide with real use cases and tools.

How We Use Claude Code at Kiwop: From Programmers to Software Architects

At Kiwop, nobody writes code anymore. We use Claude Code in real production with MCP servers, CLAUDE.md, and multi-agent workflows. Here's what we learned.

Instagram Statistics: How to View, Interpret, and Use Them to Grow in 2026

Complete guide to Instagram statistics in 2026. Learn how to access Insights, interpret each metric, and use data to improve your strategy.

Digital Marketing Consultant: What They Do, When to Hire One, and How to Choose Wisely

Discover what a digital marketing consultant does, when you need one, and how to choose the best. Key functions, real ROI, and agency vs freelance comparison.

What Is a Community Manager: Roles, Skills, and Essential Tools in 2026

Complete guide on what a community manager is, their key roles, essential skills, and the tools they use in 2026. With real-world examples.

Web Indexing: What It Is, How It Works, and How to Get Google to Index Your Site in 2026

Complete guide to web indexing. Learn how Google crawls, renders, and indexes pages, how to check your status, and how to fix indexing issues in 2026.

Meta Tags: What They Are, Types, and How to Optimize Them for SEO in 2026

Complete guide to meta tags for SEO. Learn what they are, the different types, how to configure them correctly, and the mistakes holding back your rankings.

Magento 2 + Hyva: Scaling to 15 Stores, 9 Languages

Real-world case study: Luma to Hyva migration, Magewire checkout, 12,000+ SKUs, AI content pipeline for 9 languages, and zero-downtime deploy on Magento 2.

AEO in 2026: How to Get ChatGPT, Gemini, and Perplexity to Recommend Your Brand

Practical guide to Answer Engine Optimization (AEO). Learn how to get ChatGPT, Gemini, and Perplexity to recommend your brand with 10 actionable steps.

WebMCP: Why Your Website Must Speak to AI Agents Now

Google and Microsoft propose WebMCP, a standard for websites to expose tools to AI agents. What it means for your business and how to prepare.

From WordPress to headless: why we rebuilt Kiwop's website with Astro and Payload CMS

Real case study: how we migrated kiwop.com from WordPress to a headless architecture with Astro and Payload CMS. Full process, architecture decisions, performance metrics and SEO results.

Shopify Plus vs BigCommerce B2B: Enterprise Comparison 2026

Which enterprise platform to choose in 2026? We compare Shopify Plus vs BigCommerce B2B: pricing, ERP integrations, headless, and 3-year TCO.

Server-Side Tracking with GA4: Implementation Guide 2026

Losing up to 40% of your data with client-side tracking? Discover how to implement server-side tracking with GA4 step-by-step and regain analytical accuracy.

How to Reduce CAC by 40% with Algorithmic SEO — Case Study

Is your CAC rising while margins drop? Discover how algorithmic SEO cut acquisition costs by 40% in 6 months. Real case included.

AI in Production: Guide to Implementing LLMs in Business

Learn how to safely implement LLMs in business environments, from initial evaluation to deployment, with proven architectures and real costs.

Headless CMS 2026: WordPress vs Strapi vs Contentful

Which headless CMS to choose in 2026? Technical comparison of WordPress, Strapi, and Contentful. Costs, performance, scalability, and real use cases.

Google Ads ROAS +400%: Account Structure & Bidding Strategy

Boost your Google Ads ROAS by 400% with optimal account structure and smart bidding strategies. Learn the key steps for 2026 success.

EU AI Act 2026: Complete Guide for Spanish Businesses

Does your company use AI? Discover the obligations of the EU AI Act 2026, key deadlines, risk classification, and how to avoid fines up to €35M.

Headless E-commerce Architecture with Shopify Hydrogen

Explore Shopify Hydrogen's headless architecture for e-commerce, featuring React, Remix, and more. Discover its benefits for your 2026 projects.

Scientific CRO: Boost Revenue by 25% Without More Traffic

Learn how to apply scientific CRO to increase revenue by 25% without additional traffic. Optimize your existing visitors effectively.

Core Web Vitals 2026: Optimization for Next.js & React

Master Core Web Vitals in 2026 with Next.js 15 and React. Learn advanced techniques to enhance web performance and user experience.

A/B testing explained for beginners: How to improve your conversions scientifically

Conversion optimization is the holy grail of digital marketing, but let’s leave aside the magic wands and spells. We don’t do magic here, we do science. And when it comes to marketing science, A/B testing is like the microscope that allows you to find out what works and what doesn’t. If you’ve never heard of [...]

Annual review of your CRO: Key metrics you should look at

React vs Angular: Which one speeds up your projects more?

In a world where deadlines move faster than a free neutron, choosing the right technology for your project is like finding the exact formula for an explosive (but controlled, of course) chemical reaction. Today we bring two of the titans of web development to the table: React and Angular. If you’re looking for which tool [...]

Video Marketing Trends for 2024

Copywriting Key Points for Digital Success

Empowering Marketing Strategies with Artificial Intelligence

Marketing for restaurants

Digital marketing for real estate

Tourism marketing: How to attract passionate travelers

Hotel Marketing: Digital Strategies to Fill Your Hotel

EEAT: Important factor to improve the SEO of your website

Non-clickable content: What is it and why should I create it?