Josep Purroy

WebMCP: Why Your Website Must Speak to AI Agents Now

Google and Microsoft propose WebMCP, a standard for websites to expose tools to AI agents. What it means for your business and how to prepare.

From WordPress to headless: why we rebuilt Kiwop's website with Astro and Payload CMS

Real case study: how we migrated kiwop.com from WordPress to a headless architecture with Astro and Payload CMS. Full process, architecture decisions, performance metrics and SEO results.

Shopify Plus vs BigCommerce B2B: Enterprise Comparison 2026

Which enterprise platform to choose in 2026? We compare Shopify Plus vs BigCommerce B2B: pricing, ERP integrations, headless, and 3-year TCO.

Server-Side Tracking with GA4: Implementation Guide 2026

Losing up to 40% of your data with client-side tracking? Discover how to implement server-side tracking with GA4 step-by-step and regain analytical accuracy.

How to Reduce CAC by 40% with Algorithmic SEO — Case Study

Is your CAC rising while margins drop? Discover how algorithmic SEO cut acquisition costs by 40% in 6 months. Real case included.

AI in Production: Guide to Implementing LLMs in Business

Learn how to safely implement LLMs in business environments, from initial evaluation to deployment, with proven architectures and real costs.

Headless CMS 2026: WordPress vs Strapi vs Contentful

Which headless CMS to choose in 2026? Technical comparison of WordPress, Strapi, and Contentful. Costs, performance, scalability, and real use cases.

Google Ads ROAS +400%: Account Structure & Bidding Strategy

Boost your Google Ads ROAS by 400% with optimal account structure and smart bidding strategies. Learn the key steps for 2026 success.

EU AI Act 2026: Complete Guide for Spanish Businesses

Does your company use AI? Discover the obligations of the EU AI Act 2026, key deadlines, risk classification, and how to avoid fines up to €35M.

Headless E-commerce Architecture with Shopify Hydrogen

Explore Shopify Hydrogen's headless architecture for e-commerce, featuring React, Remix, and more. Discover its benefits for your 2026 projects.

Scientific CRO: Boost Revenue by 25% Without More Traffic

Learn how to apply scientific CRO to increase revenue by 25% without additional traffic. Optimize your existing visitors effectively.

Core Web Vitals 2026: Optimization for Next.js & React

Master Core Web Vitals in 2026 with Next.js 15 and React. Learn advanced techniques to enhance web performance and user experience.

A/B testing explained for beginners: How to improve your conversions scientifically

Conversion optimization is the holy grail of digital marketing, but let’s leave aside the magic wands and spells. We don’t do magic here, we do science. And when it comes to marketing science, A/B testing is like the microscope that allows you to find out what works and what doesn’t. If you’ve never heard of [...]

Annual review of your CRO: Key metrics you should look at

React vs Angular: Which one speeds up your projects more?

In a world where deadlines move faster than a free neutron, choosing the right technology for your project is like finding the exact formula for an explosive (but controlled, of course) chemical reaction. Today we bring two of the titans of web development to the table: React and Angular. If you’re looking for which tool [...]

Video Marketing Trends for 2024

Copywriting Key Points for Digital Success

Empowering Marketing Strategies with Artificial Intelligence

Marketing for restaurants

Digital marketing for real estate

Tourism marketing: How to attract passionate travelers

Hotel Marketing: Digital Strategies to Fill Your Hotel

EEAT: Important factor to improve the SEO of your website

Non-clickable content: What is it and why should I create it?

Knowledge Graphs: The new era of Google search

How to work out a successful SEM strategy for Christmas campaigns

What is programmatic advertising and how to work with it

7 reasons to invest in Twitter Ads