This month Kiwop appears in 12 of the 200 answers we collected from five AI assistants. That is 6.0% of the total. In 9 of those 12 we are among the first three names.
Want us to do it for you? See our AI Consulting service
The assistants are Claude, ChatGPT (API), Gemini, Perplexity and ChatGPT (chatgpt.com). The fair comparison is with September: the same 200 questions to the same five assistants. Back then we appeared in 8 answers, 3 of them among the top three. Now it is 12 and 9. The rise comes from Perplexity, which did not name us once in September. We do not compare with October: that measurement was cut short and only 55 of the 200 answers were completed.
Where we show up and where we don't
The top spots come from very specific questions. ChatGPT (chatgpt.com) puts us first when someone asks for an agency in Spain to build an AI agent connected to their company's data (RAG). Gemini and ChatGPT (chatgpt.com) also put us first when asked which Spanish agency integrates LLMs such as Claude or GPT into Laravel applications. Perplexity, on that same question, has us second.
Perplexity is the one that ranks us highest most often. It puts us first on three more questions: agencies in Tarragona or Reus doing web development and AI, agencies publishing their own experiments or data on AI and generative search, and an SEO agency in Tarragona. On that last one, Gemini has us fifth.
Local questions carry a lot of weight. For «¿Qué agencia de marketing digital hay en Reus o Tarragona?» (which digital marketing agency is there in Reus or Tarragona) we appear in four assistants, but in very different positions. Second in Perplexity, third in Claude, fourth in ChatGPT (chatgpt.com) and eighth in Gemini. kiwop.com also makes the list of most cited domains, after sortlist.es, isocialweb.agency and escuelaeuropeadeempresa.eu.
Now for what isn't going well. The set on GEO agencies in Spain has 75 answers and we are not in a single one. That set is led by iSocialWeb with 40 mentions, Human Level with 34, Webpositer with 33, SEOCOM with 32 and Dobuss with 26. For an agency that measures exactly this, it is the figure that makes us most uncomfortable. In the set on AI and development agencies, the most cited are Plain Concepts and Sngular, with 14 each.
What people ask AI and what they search on Google
We track 60 search terms. In the latest measurement they add up to 2,747 in AI assistants against 62,720 on Google. That is 43.8 in AI for every 1,000 on Google. Only 27 of the 60 terms have any AI volume at all.
The gap is all about price. The «Cuánto cuesta» (how much does it cost) group adds up to 666 in AI and 130 on Google. «cuánto cuesta una página web» has 217 in AI and 70 on Google. «cuánto cuesta el seo» is the biggest riser, from 135 to 262. «agencia seo» goes from 195 to 300. «cuánto cuesta una app» moves the other way, down from 198 to 175. The term with the most AI volume is «kit digital», with 1,116, but on Google it has 40,500.
There is one loose end. The local group, covering Tarragona, Reus and Barcelona, has 4 in AI against 4,960 on Google. The very place where the assistants cite us most is where people ask them least. We will keep a close eye on it. Ecommerce and technology have no AI volume: 0 against 300 on Google.
Data and method
Every month we put a set of questions to five assistants and count which answers mention Kiwop and in what position. This month that is 200 answers. The search data compares volume in AI assistants with Google volume for the same terms. Search terms are kept exactly as they are typed, in Spanish.
The answer-by-answer detail is in the GEO baseline. The most cited agencies are in the ranking of agencies in AI in Spain. The search data is in what people ask AI in Spain, and ecommerce in AI and ecommerce in Spain. Everything together is in Kiwop Labs.
