Across 200 answers from five AI assistants, Kiwop came up 8 times. That is a 4.0% share, with 3 of those appearances inside the top 3. That is September 2026. We are not comparing it with August: the baseline series has no comparable previous month, so we treat this as the starting point and measure movement from here. The assistants queried are Claude, ChatGPT (API), Gemini, Perplexity and ChatGPT (chatgpt.com).
Where we show up, and where we do not
The 200 answers split into three sets. In the Spanish GEO agencies set, 75 answers, we appear once. Once. iSocialWeb leads with 41 mentions, Human Level with 33 and Webpositer with 33, followed by Elevam and BIGSEO on 22 each. When someone asks about GEO in Spain, the models do not think of us. There is no polite way to phrase that.
In the AI, development and marketing agencies set, another 75 answers, we have 3 mentions. Plain Concepts dominates with 14, then Javadex with 12, Minsait with 11, and NTT Data and Paradigma Digital with 9 each. In the set built from what people actually ask assistants, 50 answers, we reach 4 mentions, behind Dobuss (15), Webpositer (9), Sortlist (9), NeoAttack (8) and Elogia (7).
The most telling detail sits in one prompt: «¿Qué agencia de marketing digital hay en Reus o Tarragona?». We appear in four assistants there, first in Claude and in ChatGPT (API), fourth in Gemini and fifth in ChatGPT (chatgpt.com). On the prompt about integrating LLMs such as Claude or GPT into Laravel applications, Gemini puts us first. Local and technical works. Generic does not.
AI demand is falling, but not evenly
We track 60 terms. The last closed month in the series is August 2026, with 2,389 searches inside assistants against 78,210 on Google. That is 30.5 AI searches per 1,000 Google searches. Only 28 of the 60 terms register any AI volume at all.
The series keeps sliding: 4,966 in March, 4,162 in April, 4,086 in May, 2,899 in June, 2,590 in July and 2,389 in August. Inside that decline there are dense pockets. The pricing group adds up to 519 AI searches against 150 on Google, which is 3,460 per 1,000. «Cuánto cuesta una página web» hits 2,500 per 1,000 and «mejor agencia seo españa» reaches 1,163.6. Local goes the other way: 2 AI searches against 6,630 on Google, or 0.3 per 1,000. Ecommerce and technology sits at zero.
The most searched term inside assistants is still «kit digital», with 1,099. Then «agencia marketing digital» with 233, «cuánto cuesta una app» with 198 and «agencia seo» with 195.
Shops are still not preparing
We looked at 300 Spanish online shops and could reach 271. A 10.7% blocks at least one AI crawler and 5.0% blocks GPTBot specifically. A verified llms.txt exists on 26.0%, half of it written by the shop (13.0%) and half added by the platform (13.0%). Only 27.8% publish product schema and 23.2% run a chatbot. Most are neither blocking nor helping. They simply have not decided.
