Free Tool · Agentic Browsing

Agentic Browsing: is your website ready for AI agents?

AI assistants no longer just answer questions: they browse, compare, fill in forms and buy on behalf of their users. Google has been measuring this since May 2026 with Lighthouse's Agentic Browsing category, visible in PageSpeed Insights. Answer 10 questions and find out whether an agent can read your website, understand it and operate on it, and what to fix if it can't.

  • 10 questions
  • ~2 minutes
  • No sign-up

Indicative result based on your answers. For a precise measurement, run Lighthouse on your URL or ask us for the audit.

We practice what we preach

100 Performance
100 Accessibility
100 Best Practices
100 SEO
3/3 Agentic Browsing

Google PageSpeed Insights for kiwop.com, mobile report from 13 July 2026. The Agentic Browsing category is experimental and shows a ratio of passed checks, not a weighted score.

Check it live on PageSpeed Insights

What Google actually looks at

Lighthouse's Agentic Browsing category audits four areas. None of them are about keywords: they're all about whether a machine can understand your page and act on it.

Names, labels and the accessibility tree

Accessibility for agents

An agent doesn't see pixels: it navigates the accessibility tree, the same one a screen reader uses. Lighthouse checks that interactive elements have an accessible name, that the tree is intact and that what's visible matches what's exposed.

Labels on every field, real <button> elements (not clickable divs), ARIA roles only where they belong and a clean heading hierarchy.

CLS: nothing should jump

Layout stability

If the layout shifts while it loads (images without dimensions, banners that push content, fonts that reflow), the agent clicks where the button used to be. Visual stability stops being just a UX metric: it becomes operability for machines.

Explicit dimensions on images and embeds, reserved space for injected content, and font-display that doesn't reflow the text.

Discoverability for models

llms.txt

A Markdown file at the root of your domain that summarizes what your site is and where everything lives, aimed at language models. Lighthouse checks that it exists. To be honest: no AI provider confirms today that it actually consumes it, but it takes minutes and Google already audits it.

Publish /llms.txt with your site's structure and key pages in plain Markdown.

Declared actions for agents (experimental)

WebMCP

A proposed standard that exposes your website's actions (search, book, buy) as tools an agent can call directly, without guessing where to click. Lighthouse audits forms without a WebMCP declaration and the validity of the schema. Requires Chrome 150+ and an origin trial.

Declare your business's key forms and actions as WebMCP tools. This is pioneer territory: almost nobody has it yet.

The category is experimental and Google moves it fast: the ratio (e.g. 3/3) counts the checks applicable to your page that you pass, not a score out of 100. Our test below goes further than Lighthouse: it covers everything an agent needs to read you, understand you and operate on you, including what Lighthouse doesn't measure yet.

The test, question by question

Ten questions about how your website is built. Each one comes with a hint to check it in two minutes. At the end: your level, your concrete gaps and how to close them.

Is the main content of your website visible without running JavaScript?

Quick check: open your page's source code (Ctrl+U) and look for a paragraph of content. If it's not there, many AI agents and crawlers can't see it either.

Does your robots.txt let AI crawlers through (GPTBot, ClaudeBot, PerplexityBot)?

Check it at yourdomain.com/robots.txt. Blocking them takes you out of ChatGPT, Claude and Perplexity answers, and out of their agents.

Do you have an llms.txt file at the root of your domain?

It's a Markdown summary of your site aimed at language models. Lighthouse already checks its presence within Agentic Browsing.

Does your website publish Schema.org structured data (JSON-LD)?

Organization, Service, Product, FAQPage... Check it by pasting your URL into validator.schema.org.

Do you use semantic HTML: heading hierarchy, nav and main, alt text on images?

The accessibility tree is the agent's interface. If a screen reader gets lost on your website, so does an agent.

Do your forms have correct labels and are your buttons real <button> elements?

An agent fills in forms by reading the accessibility tree: an input without a label or a clickable div leaves it blind.

Does your page load without layout shifts (CLS close to zero)?

Images without dimensions, banners that push content down, or fonts that reflow move the button right when the agent goes to click it.

Can the content be read without closing popups, overlays or banners that cover the page?

An interstitial that covers the content can stop an agent cold. It stops humans on mobile too.

Does your website load its main content in under 2.5 seconds on mobile (LCP)?

Agents work with timeouts: a slow website is a website that gets abandoned. Check it for free at pagespeed.web.dev.

Can key actions (contact, buy, book) be completed without forced sign-up or a CAPTCHA along the way?

Every bit of friction designed for humans is a wall for an agent that's come to buy on behalf of its user.

Why it matters now

Agentic browsing turns your website into another machine's interface.

In May 2026 Google added Agentic Browsing to Lighthouse (13.3) and turned it on by default; PageSpeed Insights has shown it ever since, alongside Performance, Accessibility, Best Practices and SEO. When Google dedicates an entire category to something, it's telling you where it's looking.

Browser-based assistants (ChatGPT, Claude, Perplexity, Copilot and the agents built into Chrome) already visit websites to complete tasks: comparing prices, filling in contact forms, booking and buying. If your website isn't operable by an agent, that customer doesn't bounce: they buy from your competitor's website, and the visit doesn't even show up in your classic analytics.

This is the second half of GEO. The first was getting AI to cite you when it answers; this one is getting its agents to act on your website when the user hands them the task. Both rest on the same foundation: machine-readable content, clean semantics and zero friction.

Frequently asked questions about agentic browsing

What people ask us when we show them the 3/3.

What is agentic browsing?

It's web browsing carried out by AI agents on behalf of a person: the user hands over a task (compare these prices, book me a table, request a quote) and the agent visits websites, reads their content and executes the steps. The website stops being just an interface for humans: it's also the interface your customers' machines use.

What does PageSpeed Insights' Agentic Browsing category measure?

It's a Lighthouse category (from version 13.3, May 2026) that audits whether an agent can use your page: agent-oriented accessibility (names, labels, tree integrity), layout stability (CLS), presence of llms.txt and WebMCP integration. It shows a ratio of passed checks (e.g. 3/3), not a score out of 100, and Google marks it as experimental: the checks will keep changing.

What is WebMCP?

A proposed standard (based on the Model Context Protocol) that lets a website declare its actions as tools an agent can invoke: search, filter, book, buy. Instead of the agent guessing where to click, your website tells it what it knows how to do. Today it requires Chrome 150 or higher and origin trial registration; it's the most pioneering part of the category.

What is llms.txt and does it actually do anything?

It's a Markdown file at the root of your domain that summarizes your site for language models. To be honest: no AI provider confirms today that it uses it to generate answers, so don't expect a visibility jump just from publishing it. But Lighthouse already checks its presence within Agentic Browsing, it takes minutes and has no downside: do it and move on to the next item.

Does this affect my regular SEO?

They share the same foundations. Almost everything an agent needs (semantic HTML, content that doesn't depend on JavaScript, a stable layout, speed, structured data) is also what Google has been rewarding in search for years: Core Web Vitals, accessibility, indexability. Preparing your website for agents doesn't compete with your SEO: it reinforces it.

How does Kiwop help me pass it?

This very website scores 3/3 on Agentic Browsing and 100 across all four PageSpeed categories (mobile report, July 2026), and we apply the same standard to our clients' websites. The AI audit tells you what agents and models see on your website today and in what order to fix it; the GEO service covers the other half: getting AI to cite and recommend you.

Want your website ready for agents?

We tell you what agents see on your website today and leave it exactly like this one: 100 across the board and operable by machines. No spin, PageSpeed report included.

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