What is Clickbait and how to use it correctly

Digital Marketing 21 June 2022

Clickbait is a technique widely used inside and outside of SEO, and is used to encourage visitors to the web.

Although this technique is widely used, it has also created controversy on the part of users.

In this sense we are going to tell you what clickbait consists of and we will offer you a list of tips on how to use this technique correctly.

If you want to know how to use clickbait correctly, in Kiwop, we explain how to do it.

Let’s go there!

Qué es el clickbait  

Clickbait is a technique that is widely used on the Internet to attract the attention of readers and cause them to click on a specific link to attract visitors to the website.

The correct way to use clickbait is to work on the chances of getting a click through certain actions.

In other words, the purpose of this strategy is to get the highest number of clicks through a set of actions, either through attractive copys or captivating images, to encourage the public to visit the links where we want to direct them.

Person clicking on a link

Thanks to getting more clicks you will see that your CTR (Click Through Rate) will increase and, as a consequence, you will have more chances that your campaign will reach the objectives set.

While it is true that it is a technique with which you can get very good results, nowadays, and partly due to the abuse of clickbait, many users distrust it. The reason why they distrust is because it has come to be abused so much that many readers get the feeling that they are being mocked.

If you need help writing content, at Kiwop, we are experts. Find out more about us!

Advantages and disadvantages of using clickbait

Now that you know what clickbait is, we provide you with a list of the advantages and disadvantages that you can find doing this digital marketing technique.

Advantages of clickbait ✅

We have already seen what clickbait is, now we are going to discover the advantages of clickingbait for your online business. Read!

Improving SEO positioning is important for your website

Estas son las ventajas del clickbait, así que no esperes más y empieza a usarlo para captar la atención de tus lectores. ¡Haz que visten tu página web!

Disadvantages of clickbait ❌

Now that you know the advantages of clickbait we tell you some of the disadvantages of using this technique. Let’s get to it!

· If it is used erroneously and the expectation that is generated to the user when reading the content of the headline does not follow the same line as the content that this user will find in the article, the reputation of the company will be affected. For this reason it is essential to take into account the user experience.

· Making a misuse of clickbait, following in the line of the previous point, if you earn a bad reputation it will also end up affecting the branding of your company that will cause users not to create or consume the content of the brand in question.

· Having a large number of visits does not always mean that the user stays visiting the website. This occurs when the headline is not adjusted to the content and, users click on the link and end up leaving it without practically having read the article, which will penalize you.

· It is essential to be aware of the expectations that we generate to users and that, the page to which we direct them, meets the expectations with the content that is provided to them.

Now that you know the drawbacks of clickbait, do not wait any longer and keep them in mind so as not to make mistakes that can harm you.

How to clickbait correctly

You already know the advantages and disadvantages of clickbait, but now comes the really important thing: how to clickbait correctly.

It is always easy to explain how to do things, but the difficult thing is to properly put them into practice. In Kiwop, we reveal the secrets to get your business off the ground with this marketing technique.

Let’s go!

We recommend that, before you start writing a headline or an ad, first be clear and think about what you are going to advertise or what is the content you want to provide to your readers.

If the content is relevant to your target, you will find it easier to write a title that catches their attention and encourages them to click on the link.

That is why the first thing you have to do to get more clicks is to create appropriate and personalized content, or choose the content that you think will be most useful to your target.

Así pues, para trabajar el clickbait de manera correcta, tienes que tener muy en cuenta el sitio web al que estás dirigiendo las visitas y redactar un titular que sea afín al contenido que se va a mostrar. De esta forma, tu afán de conseguir clics no solamente se verá reflejado, de manera positiva, en las visitas, sino que también beneficiará a aspectos relacionados con el posicionamiento SEO de tu página web. 

Below, we provide you with a list of practices to create the perfect headline:

Use questions ❓

Thanks to asking questions, you will get the user who reads the headline to feel the need to click to access the content and, in this way, answer their doubts.

With this you will get their attention and, in addition, if you click, you will get more visits on the website that, after all, is what you are looking for using this digital marketing technique.

Use verbs in imperative

Using these verb forms, you will appeal directly to the reader and get them to carry out the desired action, in this case to click on the link. This is a very useful technique to tell the reader what you expect them to do.

clickbait link
Person clicking on a link that has caught their attention

Include data

Including data is very common in clickbait since it attracts the reader’s attention and can also offer you very good results.

Offer solutions

Offering solutions to a problem of your target is probably one of the most frequent and most effective techniques. To do this you will have to be very clear about what the problems of your buyer persona are and provide a solution to them.

If you want to know more, in Kiwop, we tell you everything about the buyer persona.

Appeal to emotions

Use the emotions of your target to not leave them indifferent. Of course, do not appeal to “sensationalism” our recommendation is that you appeal to positive emotions to get a greater interest.

If you have an e-commerce and want to increase your sales through texts, visit us and we will help you.

Bet on making good use of clickbait in your marketing strategies

Make good use of clickbait and get your strategies to succeed on the Internet with the results you expect so much

If you need help or want us to solve any questions related to your business, we will be happy to do so.

Contact us or follow us on our Instagram profile for more information about digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Betting on a correct use of clickbat will help you succeed


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