ContentMarketingThatRanksandGeneratesLeads
96% of online content gets zero traffic from Google (Ahrefs). We create the 4% that does: based on keyword research, structured in topic clusters.
Content That Ranks and Generates Leads
Topic clusters, E-E-A-T, and ROI measurement
We don't create "entertaining" content. We create content that ranks on Google and generates qualified leads. Exhaustive keyword research, topic clusters for topical authority, and ROI measurement per URL.
Data-Driven Content Marketing
Not intuition, methodology.
Executive Summary
Content marketing is the highest ROI investment in long-term digital marketing. Well-positioned content generates traffic and leads for years, with no additional cost per click.
Our methodology combines exhaustive keyword research with high-quality content production. Topic clusters that demonstrate topical authority to Google.
Typical Kiwop client result: +200% organic traffic in 12 months and 62% reduction in cost per lead compared to paid media (CMI).
Technical Summary
Tool stack: Ahrefs/Semrush for keyword research, Surfer SEO/Clearscope for on-page optimization, Screaming Frog for technical audit.
Content architecture: pillar pages (3000+ words) linked to clusters (1000-2000 words). Strategic internal linking for authority distribution.
Measurement: GA4 for traffic and conversions, GSC for positions, lead tracking by URL with monetary value attribution.
Is This for You?
Content marketing requires 12+ month commitment.
Who it's for
- B2B brands needing to position as industry authority
- Companies with long sales cycles where content nurtures leads
- Businesses with target keywords but no organic positions
- Organizations with 12+ month investment capacity
- Sectors where paid CPC is prohibitive
Who it's not for
- If you need leads tomorrow (content marketing takes months)
- Companies without resources for sustained quality content
- Sectors where content doesn't influence purchase
- Without sustained investment capacity for content production
- Without internal commitment for at least 12 months
Content Guarantee
- Free initial audit with keyword opportunities
- Content written by industry specialists, not generalists
- Unlimited revisions until satisfaction
- Full content ownership - always yours
- Monthly reporting with positions and traffic by URL
Our Content Methodology
From keyword research to published content.
Research & opportunities
Market, competition, and keyword analysis. We identify gaps and prioritize by impact.
Content architecture
Topic cluster design: pillar pages and cluster content. Editorial calendar.
Content creation
Writing by specialists. On-page SEO review. Format optimized for featured snippets.
Publication & optimization
Publication with technical checklist. Monitoring. Content refresh of existing pieces.
Work Process
How we create ranking content.
Keyword research
We identify opportunities with volume and low difficulty.
Content brief
Structure, headings, and sources for each piece.
Production
Writing, editing, and SEO optimization.
Publication
Upload, indexation, and position tracking.
Content Marketing Expertise
Team with 12+ years creating content that ranks. Over 2,000 pieces published. Sector specialists (tech, finance, health). Topic clusters that dominate SERPs.
Frequently Asked Questions
What marketing managers ask.
How long does content marketing take to show results?
New content can take 3-6 months to rank well. The compounding effect appears after 12 months. Content refresh of existing pieces can show results in weeks.
Do you use AI to create content?
AI is an assistance tool, not the creator. We use AI for research and outlines. Final content is written and edited by human specialists.
How do you measure content ROI?
Complete tracking: organic traffic by URL, positions, conversions. We attribute monetary value to each piece. Monthly reporting.
Do we need a blog for content marketing?
A blog is the most common format, but not the only one. You can do content marketing with landing pages, resources, videos, or podcasts.
What if we already have content but it doesn't rank?
We audit your existing content. Often the problem is technical, structural, or quality-related. Content refresh is usually more efficient than creating from scratch.
Who writes the content?
Writers specialized in your sector, not generalists. Each vertical has its own writers with industry knowledge.
How does the review process work?
You receive each piece for approval before publishing. Unlimited revisions included. We adapt to your tone and brand guidelines.
What if a piece doesn't rank?
We monitor positions. If no progress in 3 months, we analyze and optimize. Sometimes it's a matter of time, other times technical or content adjustments.
Is Your Content Not Generating Traffic?
Free content audit. We analyze what you have, what's missing, and where the opportunities are.
Request audit Technical
Initial Audit.
AI, security and performance. Diagnosis with phased proposal.
Your first meeting is with a Solutions Architect, not a salesperson.
Request diagnosis