The ultimate guide to TikTok

Social media>TikTok 21 March 2022

TikTok is a social network where content is shared with the intention of making it viral.

The first thing to keep in mind is that it is the most popular social network currently.

So, first you have to focus on finding the social network where your target is.

If you want to know more about TikTok, in Kiwop we reveal its secrets. ⬇️

What is TikTok

TikTok is the fashionable social network among young people. Mainly, it is used to create and share entertainment videos, whether short (between 3 and 15 seconds) or long (30 to 60 seconds).

The first thing you have to know is that the audience of this application ranges from 16 to 24 years old.

El funcionamiento de TikTok es muy similar a las aplicaciones Snapchat, Facebook e Instagram. Así pues, TikTok te permite crear, editar y subir videos musicales, pudiendo aplicarles varios efectos y añadirles un fondo musical.

Despite this, it is also used to make all kinds of compositions, memes and jokes.

Currently, this social network has more than 800 million active users.

If you want to have more information about social networks, in Kiwop we solve your doubts about them.

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Why you should be on TikTok

Having a TikTok account is important given that it is currently the most popular social network among people between the ages of 16 and 30.

Here are some of the reasons why you should be on Tiktok:

It is very popular

TikTok is a very popular social network. You just need to look at the numbers of downloads, since this social network has exceeded one billion.

It doesn’t stop growing

Desde su lanzamiento en 2016, TikTok no ha parado de crecer llegando a los 800 millones de usuarios. Estos números lo sitúan por encima de otras redes sociales como LinkedIn o Twitter

Content breeds addiction

Los usuarios de esta red social dedican, al menos, una hora al día de su tiempo viendo videos e interactuando con las publicaciones de esta aplicación.

Si necesitas ayuda en redes sociales o quieres llevar las al siguiente nivel, contacta con nosotros, en Kiwop somos expertos en la gestión de redes sociales

How TikTok works

The operation of TikTok is very simple and intuitive.

The first thing you have to do, once the application is downloaded, is to create a user profile. You can do this by linking your Facebook, Google, Instagram or Twitter profile, or start from scratch by adding an email and mobile phone.

Once your profile is created, we recommend that you start following people. In the home section you have suggestions for you and in trends you can see what you are talking about or search directly for people by name.


Tips for TikTok

Here are some tips to get you started using TikTok for your business. Since, without a doubt, it is very convenient to do marketing on TikTok.

Analyze if the buyer persona of your business is on TikTok

The first thing you have to consider is that you evaluate if the buyer persona of your company belongs to the audience of this social network.

So, keep in mind that not only does Generation Z use the app, but tikTok’s niche expands to people ages 13 to 30.

Not only do you have to consider the age of your buyer, but also their interests, tastes and habits. In the event that your buyer does not adapt to the audience of this social network, you can diversify your audience to be able to reach more people with TikTok for companies.

Buyer persona TikTok

Showcase your products or services

If you have a physical store or online business and want to bring out your products, we recommend that you publish fun and somewhat casual content.

Create a playlist

The TikTok playlist helps users and followers of your profile easily find your videos. That is, it is ideal to have the content organized and continue to grow in your marketing strategy on TikTok.

Make duets with other accounts

It consists of recording a video next to another that is already recorded and published. In this way, you can reach more audiences, among which are the followers of the other account.

Join the challenges

Challenges are videos in the form of challenges that, normally, are accompanied by a dance or a song that go viral, and TikTok users are joining to post this type of content on their accounts.

Normally, these types of videos are cataloged with a hashtag for users to share and, in this way, gain more visibility and classify it as a challenge.

Bet on having a TikTok profile in your company

We hope you found our guide to TikTok useful.

Now it’s your turn.

If you have doubts or need help, we will not hesitate to do so.

Contact us or follow us on our Instagram profile for more tips on digital marketing.

En Kiwop, somos especialistas en redacción de contenidos, marketing digital, desarrollo web y e-commerce.

Anímate y sácale potencial a tus TikTok y tus redes sociales con grandes profesionales del sector.


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