What is social media, which ones to use and why

Social media 10 February 2022

In a few years, social networks have gone from being a small channel that grouped a certain group of people to having millions of registered users.

And thanks to this growth, social networks are now an essential element within digital marketing strategies.

At Kiwop, we want your business to be future. That is why we recommend you continue reading this article with everything you need to know about what social networks are and how to use them.

What are you waiting for?

The importance of social networks in digital marketing

Social media is a must for your digital marketing strategy. And we tell you why; What other platform brings together the power to communicate, retain or advertise?

The Social Media strategy can fulfill several functions, and that is that social networks today have multiple new functionalities to achieve objectives.

Through social networks you can define a brand identity according to your type of target, communicate all kinds of relevant news for your audience, interact with your followers, retain your community and even offer your products and services without leaving these platforms.

instagram and brand strategies
Social networks are the showcase of your brand

The best social networks of 2022 and what to use them for

After this small note on why it is essential that you work on the social networks of your brand, we will explain which social networks are ideal to start working on them within your strategy.

Should you be present on all social networks? The short answer is no. But treating this topic more in depth, it is important that you focus on those in which you know that your target audience is or that correspond to the theme of your brand.

For example, if your target audience is millennial or centennial, you can start preparing for Instagram and TikTok. If, on the other hand, your target is other companies, that is, B2B, Linkedin is your social network.

However, it is undeniable that there are social networks that are succeeding, especially in recent years, and these are Instagram and TikTok. Thanks to the visual content offered, they have become the favorite social networks of a large part of the users.

If you have been wanting to know more, we recommend you read the Blog on how to use Instagram Reels and the best content ideas for your Reels .

How to implement social media in your strategy

Contrary to what many think, working well on a Social Media strategy is not choosing a beautiful photo and publishing. It goes much further, and we tell you how to do it.

First of all, study your audience

Always, whatever strategy you do, never forget to study who you are targeting. Doing this preliminary study and defining your Buyer Persona will help you know where and how you can address him.

Choose which social networks you should be on

Based on the above, choose those social networks in which your target audience is present . Quality matters more than quality, so do not try to be present in all networks, but in working well those in which your brand is present.

Define the focus of your posts

At this point, it all depends on what you are looking for. If you want to focus part of your strategy on brand, the approach will be different from if you decide to bet on a more sales communication.

Copys, pay attention to them!

After the approach, comes the writing. Do not forget what you want to communicate to know how you should say it. And remember that the copys must be direct and capture the attention of your target.

creativity of copys in social networks
Work creativity in copying

Choose the best creatives for your social networks

Work well on designs, especially if you are going to work Instagram and TikTok. And not only the designs of images, but also of videos! The goal is to get the attention of your followers.

Always measure the results of social networks

Make no mistake, digital marketing is always optimized and improved based on trial and error. This means that the best thing is that you always measure your results to know what is working for you and what is not.

If you want to know more about this topic, do not miss the Blog of how to see Statistics of Reels.

Get the most out of your social networks

Remember, it is not always better to be in all, but write down all this data for those social networks that you start working for your brand. And above all, go to a digital marketing team expert in Social Media .

Now it’s your turn.

If you need help or want us to solve any questions related to your business, we will be happy to do so.

Contact us or follow us on our Instagram profile for more information about digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Cheer up and…

Do not miss the opportunity to take advantage of all the benefits of social networks in your digital strategy!


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