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At Kiwop, we are experts in content marketing. We help companies from all sectors in the creation and writing of content to incorporate valuable assets in marketing and communication strategies.
Content marketing is essential to generate traffic, leads and sales. Creating and writing quality content will bring added value to the customer.
Companies that use content effectively generate up to 70% more leads per month, and it is a differentiating factor between businesses that are successful and those that are not.
Without a doubt, content marketing is an effective tool to improve a company’s position in the digital world.
A good content marketing strategy involves knowing your target and responding to their expectations. The most important thing is to define at what stage of the buying process (Buyer’s Journey) are your customers: exploration, consideration or decision. Subsequently, to give way to the creation of specific content according to their needs.
Content marketing aims to nurture and educate the prospect before the sale. If leads see that you create valuable content and provide them with interesting information, they will trust you, and they will see that your interest is not only to sell randomly, you also want to help them.
When the stages of the buying cycle have been identified, you can plan content topics for each stage. Finally, you will need to create original, quality content. This should be creative and can be published dynamically with infographics, ebooks, webinars, videos, interviews, etc.
At Kiwop, we are specialists in content marketing and we know what messages to publish, how often and through which channels (web, blog, social networks, newsletter, etc.) to attract and retain your audience. We write copy for corporate websites; newsletters, guides or corporate ebooks; blog posts. We create content to attract your audience, research the most searched keywords for each topic and look for interesting ideas for content writing.
Our content is easy to read, interesting to be shared through social channels and optimized to be easily indexable by search engines.
Social networks offer you the opportunity to share articles, images and videos, among others. If your company generates quality content, you will have more chances to be shared and, thus, increase your visibility and notoriety. In addition, you can achieve better positions in search engines such as Google.
After capturing the attention of prospects with content, you can convert them into contacts. The creation of content offers will allow you to create landing pages or landing pages where you can ask for their email in exchange for downloading certain content. This strategy will help you increase your lead generation.
Media and social networks need interesting content to share with their users and followers, and keep them interested. If you don’t provide them with content, many will even stop following you and opt for your competitors.
Through your content you will be able to qualify your prospects and define those who are more qualified to close a sale. If you want more information about our services, don’t wait any longer and… Contact us!