WPO – Web Performance Optimisation

We are experts in WPO (Web Performance Optimisation). We optimise the performance of your website.

What is WPO?

The WPO (Web Performance Optimisation) includes all the actions aimed at improving the speed of a website loading, that is, the speed with which users can load the pages of a website and interact with them.

The WPO (or Web Performance Optimisation), improves the ability of a website to display the total of its content to the user in the shortest possible time.

Why apply WPO?

Web speedhas become an aspect that must be taken into account if you want to have your website optimised. It will contribute both in usability (UX) and in obtaining better rankings on search engines (SEO) and better conversion rates (CRO).

If you want to create your website from scratch, or redesign it, we will apply WPO technology from the beginning, so that your website will present an excellent loading speed.

If you do not want to redesign your website, but want to improve its speed, we can also work on its optimisation.

Approximately 50% of users who access a website abandon it if it takes more than 2 seconds to load.


Do you want to know the speed of your website? You can measure it in the Google speed test.

Now that you know that the speed of your website affects (directly or indirectly) the traffic of users to your website, the way they interact with your page and your site’s conversion, it is time to make your website fly! Find out more about our prices.

We want to help you get results.

The WPO different aspects

Resource optimisation (JS and CSS)

Code compression (HTML, CSS, PHP, JavaScripts, etc.), make certain elements load when necessary or even delete them when they are not necessary.

Image optimisation

The images (photos, banners, infographics, etc.) occupy a large part of the size of the website, so its optimisation is extremely important, if not mandatory. Optimizing these elements can reduce the weight of the website by 80-90%.

Hosting servers and their response time

Storage capacity:The most common is to use a disk for the storage of different websites, it will be important to control the storage capacity so that it does not run out of space.

SSD disks: It is mandatory to use them to speed up the loading speed of the web page.

RAM capacity: A low capacity RAM will limit the loading processes, making them slower.

Traffic limitation:We must take into account the amount of data traffic that the server has, if our website has more traffic than our server allows, we will have serious problems with speed and web load.

Cache: To have an excellent loading speed and interaction it will be necessary to have a hosting with its own cache system.

PHP7:It is mandatory that your server offer the implemented PHP7 software.

Website structure

It is important to optimize the structure of your website, eliminating unnecessary content such as multiple redirects and other elements that add loading time to your website.

Templates and layouts

It is important to use lightweight templates and layouts. It will be necessary to find elements that show a good balance between design and performance.


The AMP (Accelerated Mobile Pages) technology is a technology created by Google and intended exclusively for mobile devices. This technology aims to gain importance, as Google has already announced that performance on mobile devices will be key to positioning in the near future, as it will prioritise the indexing of versions of these devices.


Nowadays, user experience is one of the elements to which Google gives more relevance. So applying WPO on a website is essential to position it in search engines. A website that does not have these parameters optimized will not be able to reach large traffic shares within its market.

Beware of Plugins

It is important to note that the number of plugins installed on a website must be regularly monitored.

Whether you use WordPress, Prestashop, Magento, or other CMS, you must monitor the Plugins or Modules that you install if you want to maintain good levels in your WPO “web performance optimization”.

The modules may be very practical, but having an excessive number of plugins can considerably increase the loading times of a website.

We want to help you get results.