What is the AIDA model in digital marketing?

Digital Marketing 04 April 2022

The AIDA model is one of the most classic strategies in the world of marketing.

It refers to the stages through which a customer passes within the purchase process.

So, do you want to know how to apply the AIDA model? , In Kiwop we explain how to do it. ⬇️

Introduction to digital marketing

The first thing to keep in mind, before we get into knowing what the AIDA model is, you have to know what digital marketing is.

Thus, we are going to define digital marketing as the set of strategies, in the digital environment, that companies use to get their messages through the internet.

This type of marketing uses a type of direct communication with users and satisfies their needs through actions proposed with digital tools.

At Kiwop, we are experts in digital marketing so, if you are interested in it, do not hesitate to contact us.

You can expand your knowledge about digital marketing in our articles.

What is the AIDA model?

The AIDA model is a technique that is used within marketing where the purchase process of a consumer is separated into four stages: Attention, Interest, Desire and Action.

The first thing you have to be clear about, regarding the AIDA model, is that it is essential that you keep in mind who is the buyer persona of your brand.

Now that you have it clear, let’s define each of the parts that make up the AIDA model

AIDA model


The first thing is that your buyer persona must know that you exist, if not never discover the value of what you have to offer.

Next, you have to get the attention of the potential customer and be aware of the product or service you offer.


Once you have managed to capture the customer’s attention, the next step is to get the customer interested to know more about the product or service you are offering.

It is at this time when the consumer considers the option of making the purchase.


If you manage to arouse the consumer’s interest in the product or service, now comes the time to provoke a desire to buy.

At this point it is necessary to make the customer feel that he needs the product or service and, that this, will be the solution he is looking for to solve a concern. So it is important that the client knows the benefits of what we are offering.



Once you have managed to convince the customer in the previous stage, this is the time when the purchase is made.

Finally, you have to know that, for the sale or contracting of your services to take place, it is necessary for the consumer to go through these four stages. In addition, the company must accompany you by carrying out the corresponding actions.

When the brand knows where the user is, it’s much easier to know what they need to help them move on to the next stage.

How to include the AIDA model in your ditial marketing strategies?

There are different ways to apply the AIDA model in the world of digital marketing. This model is present in remarketing actions, video ads, e-mail marketing campaigns and corporate blogs.

If we focus on content marketing, the AIDA model is important both in the production of blog content and in the technical part of the site that complements that content.

Here we tell you how to do it in each of the stages:


First you have to be present in Google so that your buyer persona can find you. We suggest you create impactful titles for your target audience that include the keywords you want to rank for.


Once you have captured the attention of the buyer person, and that he has clicked, the first impression he has of your page will be very relevant. For this reason, it is very important that you have an optimized design and generate content to convince the reader to continue reading.

We recommend that you encourage the public by proposing that they access other content on the blog.


In this section you can talk about the brand or product in order to conquer the reader. We advise you to present useful content so that the buyer persona ends up becoming a customer.


Once you have managed to catch the user, it is time to make them interact directly with you. Include a CTA to get their attention and end up acquiring your product or service.


Commitment to implement the AIDA model

We hope you found our explanation of the AIDA model helpful.

Now it’s your turn.

If you have doubts or need help, we will not hesitate to do so.

Contact us or follow us on our Instagram profile for more tips on digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Go ahead and get the potential out of your digital marketing campaigns with great professionals in the sector.


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