What is a Newsletter and how to create an effective one

Digital Marketing 14 March 2022

A newsletter is one of the fundamental and most effective tools of online marketing.

In recent years, this email marketing tool has been one of the most used tools when it comes to establishing a good relationship with your customers and informing them of the news.

Do you want to know everything about them? At Kiwop, we tell you all about newsletters.

What is a newsletter

To begin with, you have to know that a newsletter is an informative email sent by a company, a brand or a blog.

The content of this email marketing technique may vary, by this we mean that it may contain relevant information such as offers, new product launches, post collection, etc.

The newsletter is aimed at all those people who, previously, have subscribed to the so-called subscriber lists. This list of subscribers is very important since it is where all the data of the interested people is stored.

The frequency of sending the newsletter may vary depending on the strategy you choose. It can be daily, weekly or monthly.


How to create a newsletter

The first thing to keep in mind when creating a newsletter is to be clear about the email marketing strategy you want to carry out.

In this way, before starting, you will have to define your objectives and the editorial strategy.

You will achieve this by answering the following questions: Who is it aimed at?, What is the objective?, What content am I going to send to my subscribers?; How often? And finally, why should they subscribe?

Once you have the answer to these questions, we recommend you follow the following steps:

Choose an email marketing tool

There are different email marketing tools to create a newsletter. The best known are, for example, Mailchimp, Get Response, MDirector and Mailrelay.

At Kiwop, we tell you all about Mailchimp.

Build your database

Then, build your database, this you will achieve through forms to collect emails, the subscription bar, pop-ups, sharing the subscription forms on social networks and your blog articles.

If you have any questions about it, in Kiwop, we tell you how to get more subscribers.

Define goals

Knowing your goals will guide you to be able to write content related to the needs of your company and measure the results.

Here are some objectives for the newsletter:

Choose a newsletter template

Now that you have defined the objective of your newsletter, it is time for you to choose a good design that disseminates the message you want to convey.

To do this, you must consider factors such as space, that is, that it includes all the elements you want to include; choose a design that is easy to read and, finally, that can be seen on all kinds of screens.

mail newsletter

Write engaging content

By this we mean including everything you want to convey in the first part of the screen to, in this way, ensure that your audience reads it.

In addition, we recommend that you include images.

Create CTA

This is perhaps the most important part of the newsletter.

A good CTA will help us capture the attention of the client and that he clicks on it and goes to the part of the website that interests us.

Choose a subject that prompts readers to open the email

Use subjects that are short, concise and that add value to the reader so that they are ready to read your email.

Tips for newslettering

Below, we bring you a few tips on how to make a newsletter.

Use bold

We recommend using bold to highlight those ideas that you consider fundamental to your content.

Use hyphens, numbers, or listings

Thanks to the use of these elements, the content will be more orderly and, for the user, it will be easier to scan the information.

newsletter template

Don’t write in uppercase

This is due to the fact that capital letters give the feeling that you are screaming. In this way, if you do not want to scare your reader and that the newsletter ends up in the trash, avoid using them.

Always sign emails

Signing the emails is practically mandatory, so you will get closer to your users and you will get a close relationship.

Customize emails with the name

By customizing the emails, the user will perceive a much more direct and personal relationship.

Include visual elements that add value

Accompany the text along with images that add value and recognition to the brand, such as logos. In this way, you will provide trust and credibility with the user.

Improve your newsletters

We hope you found our tips on how to make a newsletter useful.

Now it’s your turn.

If you have doubts or need help, we will not hesitate to do so.

Contact us or follow us on our Instagram profile for more tips on digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Go ahead and get the potential out of your newsletters and your email marketing strategies with great professionals in the sector.


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