The importance of SEM in your digital marketing strategy

SEO and SEM 01 April 2022

Being visible in internet searches is essential for the success of your business.

For this reason, it is essential to know all the strategies available to achieve these first positions. SEO and SEM are two of them.

In this article, we are going to explain everything you need to know about SEM and its importance in your digital marketing strategy. ⬇️

What is SEM

SEM, initials of Search Engine Marketing or also called search engine marketing, refers to the campaigns of paid ads in search engines.

The definition of SEM could also frame all the marketing actions that are carried out in search engines.

In short, SEM is a set of tools and techniques that facilitate the optimization of website visibility through search engines.

These results are usually displayed at the top of the page and in the right column.

Location of SEM results.
The results are located at the top and right column of the page.

There are platforms that facilitate this technique such as Google Ads. In addition, there are pages like Semrush that make it easier for you to build a strategy that allows you to position yourself well.

At Kiwop, we are experts in digital marketing and SEM campaigns.

Advantages of SEM

Search engine marketing is a powerful and suitable tool for most brands.

Incorporating this type of strategy comes at a cost, but you get rewards. In addition, it has a number of advantages over the brand.

It is very measurable

SEM is measurable, since tools such as Google Ads generate reports with all the details of the evolution of the campaign.

This tool allows you to have everything under control.

Enables real-time tracking ⏳

Analytical interfaces allow you to know what is happening at all times.

This follow-up is an advantage to correct the strategy quickly if the results are not what is sought.

Real-time SEM results.
SEM allows real-time tracking.

You can pay per click ️

Pay per click allows you to only pay if you get the results you are looking for.

You can control the maximum daily budget you want to invest and the maximum cost per click you are willing to pay.

With this advantage, you are sure that the campaign is always profitable.

It’s very fast

The speed of this technique compared to others such as SEO or content marketing is remarkable.

Search engine advertising allows results to be achieved quickly and on a large scale.

It is within everyone’s reach

SEM is available to all companies due to the possibility of choosing the budget. Being a scalable budgetary investment, this technique serves both SMEs and large companies.

It is a competition on equal terms to reach the top positions of searches.


Segmentation is one of the strengths of SEM. Being a keyword-oriented tool, the audience that will arrive will be the one that is interested in your company.

In addition, this segmentation can be carried out by filtering by location, language or behavior.

As you can see, it offers a number of advantages to take into account. Therefore, it is important to include it in your digital strategy.

Importance of including SEM in your digital strategy

SEM allows us to accelerate the process of exposure and reach thanks to investment in Pay Per Click (PPC) techniques or in social media campaigns such as Facebook Ads.

The fact of having to pay distances many users from using SEM as a digital marketing strategy in their company.

And it is complicated that a marketing channel is not worth money. Therefore, we must bear in mind that, many of the digital platforms where online marketing is done, aim to make the marketing process easier for those who pay.

Many companies believe that, by having many followers, they will have assured visibility. On the contrary, only 10% of followers see the content that is published.

On the other hand, of those people who see your content, not all are potential customers. They may follow the page because they are interested in the product, but they have already bought it or are not interested in making the purchase.

For that reason, you have to think about the people who are interested in buying it, but have not located your company.

SEM plays an important role in being able to reach those potential customers. It’s a strategy that helps reach the right people right away.

Do you still lack reasons to trust SEM?

Now you know the benefits of SEM and its importance.

What are you waiting for to start developing it?

If you have doubts, you can always consult us.

Contact us or follow us on our Instagram profile for more tips on digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Bet on SEM!


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