B2B Lead Generation Agency That Closes Deals
We don't sell volume. We build lead capture systems with lead scoring, automated nurturing, and complete attribution.
- -45% CAC Reduction in Kiwop Projects
- 01 · Audience Who, and with what intent
- 02 · Creatives Tested messages
- 03 · Campaign Bids and budget
- 04 · Landing Measured conversion
- 05 · Attribution From click to real lead
- 06 · Decision Scale or stop, with data
- Every lead recalibrates the bid
In numbers
Typical Results
Real KPIs from our B2B clients.
- 45% CAC Reduction for Our Clients
- 3.2x MQL→SQL Improvement in Kiwop Projects
- 28% Close Rate Increase for Our Clients
- <90 days Time to First SQL
Why
Lead Generation That Closes Deals
Scoring, nurturing and closed-loop attribution
We don't sell lead volume. We build capture systems with predictive lead scoring, automated nurturing, and multi-touch attribution that connects marketing with revenue.
- +40% MQL
- -45% CAC
- Predictive Scoring
What's included
Scientific Lead Generation
System, not isolated tactics.
- Predictive lead scoring
- Automated nurturing
- Multi-touch attribution
- CRM integration
- Optimized landing pages
- Revenue reporting
Summary
Executive Summary
B2B lead generation requires systems, not tactics. Our clients achieve a 45% CAC reduction and triple their MQL to SQL conversion with the systems we implement.
Our approach combines predictive lead scoring (fit + engagement) with automated nurturing and multi-touch attribution connecting marketing to revenue. It all lives in your CRM: the scoring model and the data that feeds it are yours, not a rented list that decays.
The vanity metric of "leads generated" doesn't pay salaries. We measure and optimize toward qualified pipeline and closed opportunities.
For the CTO
Technical Summary
Automation stack: HubSpot/Marketo/ActiveCampaign for scoring and nurturing, Segment for data unification, Clearbit/ZoomInfo for enrichment.
Attribution: multi-touch models configured (U-shape, W-shape) with CRM-marketing connection for closed-loop reporting.
Integrations: bidirectional CRM API, webhooks for real-time scoring, data warehouse for advanced analysis.
Definition
What is a lead capture system?
Complete infrastructure that converts anonymous traffic into qualified opportunities: traffic sources, conversion points, qualification (scoring), and automated nurturing.
Who it is for
Is This for You?
B2B lead generation requires a sales team to work the leads.
Who it's for
- B2B with consultative sales and mid-to-high ticket
- Sales teams frustrated with non-closing leads
- Organizations with underutilized CRM
- Long sales cycle businesses
- Companies wanting real attribution
Who it's not for
- Transactional e-commerce
- Low-value sales without a sales process
- No sales team
- No media spend budget
- Measure success in lead count, not pipeline
Risks and how we cover them
Our Commitment
- Free initial audit of your current funnel
- KPIs agreed in writing before starting
- Weekly reporting with pipeline metrics
- Cancel with 30 days notice, no penalty
- Full ownership of assets and data
Key points
Lead Generation Framework
From anonymous traffic to qualified pipeline.
- 01
ICP & Lead scoring model
We define your Ideal Customer Profile from closed customer data. Scoring model combining demographic fit with engagement, trained on your own closed-won deals: an asset that is yours and improves with every sale.
- 02
Conversion architecture
Complete funnel: awareness content, stage-based lead magnets, segmented landing pages, progressive forms and continuous CRO.
- 03
Automation and nurturing
Personalized sequences by segment and behavior. Lead advances only if showing intent.
- 04
Attribution and optimization
We connect the entire funnel to closed opportunity. We optimize based on revenue, not CPL.
How we work
Implementation Process
From audit to qualified leads.
- 01
Funnel audit
CRM analysis, sources, conversion rates. We identify leaks.
- 02
ICP and scoring
Closed customer analysis, scoring and segmentation setup.
- 03
Assets and automation
Landing pages, lead magnets, nurturing sequences.
- 04
Launch
Campaign activation, monitoring, continuous optimization.
The proof
B2B Lead Generation Expertise
Team with 15+ years generating qualified B2B leads. €50M+ in generated pipeline. Integrations with HubSpot, Salesforce, Pipedrive. Closed-loop attribution. For ToolsGroup, a B2B lead gen build on WordPress and HubSpot, we drove a +32% increase in MQLs. See the case study.
- €50M+ Generated pipeline (€50M+)
- 15+ Experience (15+ years)
Technologies
Lead Generation Tools
Technology for professional capture.
- HubSpot
- Salesforce
- Pipedrive
- ActiveCampaign
- Marketo
- LinkedIn Ads
- Google Ads
- Meta Ads
- Unbounce
- Typeform
- Clearbit
- ZoomInfo
- Segment
- GA4
- Looker Studio
What's included
Why Invest in Lead Generation
Measurable results from the first quarter.
- Complete program: strategy, execution and reporting included
- Initial setup + monthly retainer tailored to your funnel complexity
- No lock-in: cancel with 30 days notice
- Measurable ROI: we report pipeline and attributed revenue, not just leads
FAQ
Frequently Asked Questions
What sales directors ask.
What's the difference between MQL and SQL?
MQL is a lead with fit and engagement per your scoring. SQL is an MQL validated by sales as real opportunity. We maximize MQL→SQL conversion, not MQL volume.
What CPL can we expect?
CPL varies from €5 (~$5, B2C) to €200+ (~$215, B2B enterprise). But CPL is a vanity metric. What matters is CAC and CAC/LTV ratio.
How long until we see results?
First MQLs: 2-4 weeks. First SQLs: 4-8 weeks. Significant pipeline: 2-3 months.
What if we already have HubSpot/Salesforce?
We work with your stack. Most have the tools but don't use them well. We optimize what exists.
Do we need to create lots of content?
Depends on strategy. For inbound, yes. Outbound and paid can generate leads without intensive content marketing. Nurturing runs on automated email marketing.
How does lead scoring work?
We combine demographic fit (title, company, industry) with engagement (pages viewed, emails, downloads). Real-time scoring.
What metrics do you report?
MQLs, SQLs, conversion rate by stage, CAC, pipeline generated, attributed revenue. Not just "leads generated".
Do you manage paid campaigns?
Yes, LinkedIn Ads, Google Ads, and Meta Ads for demand generation. Integrated with the nurturing system.
Next step
Does Your Funnel Have Leaks?
Free audit of your capture system. We tell you exactly where you're losing leads.
- No commitment
- Response in 24h
- Custom proposal
Case studies
Projects where we put it to work
Let's talk.
Initial technical consultation
AI, security and performance. Diagnosis with phased proposal.
- NDA available
- Response <24h
- Phased proposal
Your first meeting is with a Solutions Architect, not a salesperson.
Request diagnosis