Discover voice marketing and position yourself with voice assistants

Digital Marketing 10 December 2021

Voice marketing is increasingly present in the digital strategies of online businesses.

The trend is clear: go to natural language to interact.

Creating content using voice assistants is a great technique to provide information to your users and differentiate yourself from the rest.

At Kiwop, we want you to position yourself with voice searches. Therefore, we recommend you continue reading this article about what voice marketing is, why it is important and where to incorporate it into your online strategy.

Don’t miss it!

What is voice marketing

Increasingly, voice is replacing written searches.

Voice marketing uses voice recognition through voice assistants to get the message to the potential customer, get more sales or publicize a product or service.

Voice searches make life easier for your potential customers, and they have already become familiar. We often see it when they use virtual assistants like Alexa, Siri, or Google Home.

In short, it is a technique aimed at solving questions and doubts of users.

Voice assistants
Voice searches make life easier for users

How voice marketing works

Voice marketing is very simple.

It consists of asking the voice assistant, and it converts the words into a query that launches the search engine that will provide the best possible answer.

Therefore, voice marketing will allow you to actively respond to the needs of your customers.

Why it’s important to incorporate voice assistants into your digital strategy

Voice marketing is changing digital marketing.

Keyboards and screens are being replaced by digital speakers, and the percentage of users who access websites through voice does not stop growing.

The trend is so strong that there are already voice marketing agencies focused on this technique.

And this is due to a number of factors why it is important to incorporate voice assistants into your online strategy:

Voice marketing
Incorporate voice marketing into your digital strategy

Where to incorporate voice search into your online strategy

Using voice search is key to your digital strategy, but you may doubt where to incorporate voice assistants. Therefore, we explain where to do it to be effective.


The searches that are carried out by voice are different from those that are done in writing, these are much more concrete. Therefore, you must make a keyword strategy different from that of your overall strategy.

In addition, when users perform voice searches on digital speakers, the devices give them a single answer.

If your online business is not in the top positions in search engines, you will hardly get them to inform them about your product or service.

SEO is very important. Therefore, we recommend our article on how to improve the SEO of your online business.


Voice searches rely on location to give answers to users.

If the location of your online business is not optimized, you will not appear in the queries made by many of your potential customers.

Voice assistants
Optimize your online business for the voice searches of your potential customers

Sound content

If your users search through voice, they’ll want to hear audio responses.

Create sound content such as podcasts to increase traffic to your website.


Voice marketing also allows for new forms of advertising.

Although it is a field yet to be explored due to its short existence, digital speakers allow you to generate specific and direct advertising for each of your potential customers.

It introduces calls to action or advertising content in voice searches, but without doing so invasively.

Incorporate voice marketing into your digital strategy

You already know voice marketing, the importance of voice assistants and where to add them in your digital marketing strategy.

Now it’s your turn.

Analyze all this knowledge and launch this action to reach more users and grow your online business.

If you need help or want us to solve any questions related to your e-commerce, we will be happy to do so.

Contact us or follow us on our Instagram profile for more tips on digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Go ahead and…

Use voice assistants!


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