After several articles talking about SEO, I think you, our readers, no longer doubt its importance.
But if you want to know more, keep reading, and we tell you, don’t worry. ?
What is SEO
It has always been said that if you don’t tell something on the Internet, it hasn’t happened or existed.
But the thing is evolving, because now there are so many people and companies uploading things to the cloud, that you can be and not exist.
Now, the important thing is to get them to see you, and that’s what SEO is for.
Search Engine Optimization: That’s what the acronym means.
Basically, it is, perform optimization techniques on your website, to come out at the top of Google results when a user performs a search.
It consists of improving search engine positioning.
One of the main features of SEO is that it is “free”, and yes, I put it in quotes because it is free in terms of advertising investment (SEM is paying), but the workers and experts who work for you optimizing your website, will have to be paid, right?
It’s a job of chopping in the mine little by little, and seeing the long-term results, but I assure you that those results are seen.
If you do not believe it, try it by pointing out your statistics every month in an Excel, at the same time that you are working this method, you will see how the numbers are improving little by little.
In addition, you have to be always alert, because Google’s criteria to place pages in the TOP of the ranking is changing, so you must change the optimization as Google wants.
Especially if you want to exist for users.
7 Tips to optimize the SEO of your online business
Now, we are going to give you some tips on how to optimize your website so that Google always wants it up.
Indispensable. Essential. Mandatory.
Before you start anything, you should be clear about the main keywords that your website will have.
So you can focus the page on optimizing it based on those keywords and come out in the top positions.
First you must do a study of them, you can do it with SemRUSH or the same Google Keyword Planner.
Then it will be a question of placing them strategically and without excess.
2. Optimize images
Alt attributes are very important.
If you optimize the images, first with the keywords that we have studied, both in the description, as in the Alt attributes, the images that we place in the first results of the search engine will also come out.
We recommend using the Pixabay page to get images without copyright.
After Squoosh to render them and take up less space, so they will take less time to load, yes, without lowering the quality too much and make them look bad.
3. Link content
It will increase the average time of visit.
If you link in your products, or in your same articles, to other pages related to the subject of your same website, you will make the user spend more time.
In addition, if you get other websites to link to yours, your authority will increase, and you will have more points so that Google likes your website and puts it in the TOP.
4. Social media
Don’t forget about them in this day and age.
If readers have liked your content, they will surely like to share it.
Then you have to make it easy for them, don’t think about it too much.
If you put a few share buttons directly on their networks, it will improve their user experience and everything will be more fluid.
5. The speed of your website
If your website loads quickly, your users will be more satisfied within it.
One of the options to make it faster is what is said in the images: lose your weight.
But if you want to know more about how to slow down, we leave you these two articles about two useful tools for it: Google PageSpeed Insights and Core Web Vitals.
6. The structure of your content
You will have to organize it well.
If you want your website to have a high average visit time and a low bounce rate, you must make the stay pleasant for the user.
To do this, and to make it more enjoyable, you have to be comfortable reading.
We can organize well what we mean in titles, subtitles with the H1, H2 and H3.
Make short sentences and add some bold to words you want to highlight.
If you add an image or a video, you already embroider it.
7. Original Content
The public will thank you.
And not just the public, Google doesn’t like people who copy themselves from others at all, and that’s why it punishes them.
Obviously, there will be some information that you will collect from other places, famous quotes, but you will have to try that that content does not exceed 20% of the total.
There are many more techniques to improve the ranking of your website for Google, here we have told you the main ones.
Stay tuned to our blog if you want to read more about it.
In Kiwop we offer you SEO services
From Kiwop we can help you, since we are experts in SEO.
It will be more appropriate to hire an agency like us, because we have all the necessary tools to analyze and act with the aim of improving positioning.
Apart from the tools, we have specialized personnel who will be able to create the strategy, since they are continuously updated.
SEO is very important and you should not forget it
Do not think about it, you already know that SEO is essential to be present in the minds of users and potential customers.
You can apply these tricks that we have told you that will help you climb positions.
Contact us if you need help, or follow us on our Instagram profile for more tips on SEO.
At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.
Go ahead and start applying these tricks to get on top of it all on google! ⬆️