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Currently, one of the tools that works best in the marketing world is email marketing.
But it’s not all about creating and sending newsletters. There is something essential: The issues.
For this reason, here we will tell you what kind of matters are the ones that can offer you the best results, taking into account that, although this practice has been in existence for years, it is becoming more and more effective.
Users receive hundreds of newsletters a day, why would they click on yours when there are 100 more unopened newsletters? This is where the importance of deciding what subject line to use and how to increase the open rate comes into play.
we are specialists in email marketing and we are here to tell you what kind of subjects are the ones that offer the best results.
Want to get to know them – read on! ⬇
Before knowing which are the best subjects, it is important that you know what email marketing is and all the benefits it brings to a company.
is just another tool that allows you to contact users via email.
However, the difference is that this type of email is used to attract customers or companies with a business purpose.
And, in addition, so that you can achieve your objectives as a company, whether it is to build customer loyalty by providing them with information of interest to them or simply to attract new users.
Basically, it consists of sending recipients a message via email to let them know about your interests and why you are contacting them.
That is why the message itself and everything that composes it, has to be sufficiently striking and professional. Therefore, the way you write, the vocabulary and even the subject line must follow certain rules so that when you send messages, you do not go unnoticed and do not end up in the trash.
You may be wondering… Why is it so important to write a good email subject line? We’ll tell you why!
As we mentioned before, all the elements that make up an email marketing campaign have an influence on whether or not to convince the user to be interested in the message. We call this
or also known as attraction marketing.
Another reason why you should create a good subject line is so that at first glance they decide to go for your message, for the simple reason that you stand out from your competitors, since most senders believe that the subject line is an unimportant element, when in fact it is the first thing the customer reads. so that’s when you decide whether to click or not.
Email marketing subject lines are key!
Need help? Contact us!
If you’ve made it this far, you probably know the importance of email marketing subject lines, but… What now?
At Kiwop, we want to help you. That’s why we give you 7 practices so that you can create the best business and attract thousands of customers.
The more attention-grabbing the subject line is, the more time the recipient will spend looking at it and deciding whether to click on it or not, as subjects without a hook are of no interest whatsoever.
Customers are looking for proximity and closeness, as well as professionalism. That is why you have to try to be as attractive as possible to differentiate yourself from others.
Allow yourself to be clear and limit yourself to explaining what is in the email because recipients will appreciate the conciseness.
Users receive hundreds of emails a week, so they have little time to read them all and will have to decide what to read and what not to read through the subject lines.
Therefore, if you as the sender make it even easier, providing clear information in the subject line, the person receiving the message will opt for that one and not for others that do not provide any information.
When writing the subject line, do not mention or provide information that is not actually included in the email, as it does not provide credibility or professionalism on your part. This is known as clickbait.
how clickbait should be used
If you include information in the subject line that is covered in the message, the user will appreciate it and believe in you for future messages. On the other hand, if someone has been attracted by your subject line, but does not agree with the content, the chances that they will not read any more emails will be very high.
You have to know how to find a middle ground between creativity and professionalism, that is why you have to be creative as we have mentioned in the first point and, at the same time, use formal and appropriate words that show that you are professional.
That does not mean that you can not use elements such as emoticons! On the contrary, more and more people are receiving emails via smartphone and it is not a bad idea to use some emoji to attract more attention and show kindness to the recipient.
Take a look at
how mobile app marketing works
also for work!
It is important that you or someone from your team is the one who sends e-mails, since “no-reply” people are not people who send e-mails.
In addition, they may end up in spam, with much less likelihood of being read. Then, people will trust a close person more than a machine, because they prefer to have contact with people because it shows more credibility.
More and more people have little time to read all the emails they receive, that is why you should know at what time you can send a message because it is a crucial moment where you will have the opportunity to go unnoticed or they will decide for you.
Normally, the most time they can spend reading is between morning and noon, since since the pandemic began many people have changed their work habits and now do so intensively, leaving the afternoons free.
That is why it is much better to send an email at a time you know they will be able to read it and not at night.
Although a subject line should be brief, it is important that you write it in such a way that it has some information or asks something of the recipient.
For example, if you are a company with a 50% discount, you have to show this figure in the subject line so that the user knows what the discount is. On the other hand, you can also opt for the classic question: “Did you hear about our 50% off sale?
Hopefully you’ve learned how to make a good business case to attract thousands of customers!
Start sending messages as soon as possible with subjects that follow our tips for greater effectiveness.
If you need any kind of advice, don’t hesitate to let us know!
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Cheer up and create the best issues!