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Why development and web design is important for your company

More and more importance is given to the aesthetics and the good image of the websites … And rightly so! Since to have a good foundation, web design and development are key to your business.

It is important that you, as a company, learn to manage these elements of your website to differentiate yourself from others and thus, reach more interested users.

That’s why, in Kiwop, we want to tell you what it is, show you examples of development and tell you some other tip about web design. 🚀

So read on to learn more! 👀

What is web design and development

First of all, it is important that you know how to differentiate these two concepts 😉, web design and development.

First of all, web design is all that makes up the web in terms of layout (layout), its production, its style …

The designers are responsible for both the part of computer qualities that make up the page, and the visual part, that is, its aesthetics.

Instead development, it is about the creation of the page itself. That is, before being able to do the web design, comes the part of creation and development.

Basically, it consists of creating a new website and uploading it to the network so that everyone has access via the internet.

Now that you know a little more about these two concepts, do not forget to take a look at other articles on our blog that will train you a little more about web development and design.

Ah, don’t miss out on more information to learn why it’s important to consider these factors for your business. 👇

Why web development and design is important for your online business

You have to know that both development and design will bring you only advantages. Many people think that it is a bit insignificant how the website they are working on is developed and designed and… They are wrong!

Therefore, we are going to show you everything that makes good use of these basic tools brings, since you have to know how to create a new marketing strategy.

So, do not hesitate and let us at Kiwop advise you with the development and design!

Make the user have a good online experience

The more simplicity and style a page has, the better! The first thing a person will see when they enter your website will be the design. That is, the first impression counts for a lot.

Believe us, many customers judge only by looking at the style, apart from its content. That is why you will have to adapt to the new style trends.

And not only for fashion issues, the easier it is for the user to navigate your website, the more chances of winning new customers thanks to the easy access to what they are looking for.

Therefore, if you want the customer to have a good experience in terms of the visual part, take into account the following factors 😜. We encourage you to discover everything about the importance of the user experience on your website.

Web adapted to the user

Use colors logically!

Colors are basic for your website, so you have to know how to manage them, since it is literally the first thing the eyes see, and unconsciously, the sense of sight is what decides whether to stay on that website or not.

How can you use these colors to make a good strategy? Easy! Get inspired by other similar designs. You can look for all kinds of inspiration with other companies that are dedicated to something similar to what you are doing.

For example, let’s say your company is all about water sports. What color would you use? Exactly, the blue. And, with this base, you can create other shades and play with it.

Originality is key

Be original. You have to know how to find your style of website that identifies with the brand you are selling.

The more original you are, and the more you differentiate yourself from other brands, the better. People are looking for novelty. He doesn’t want to always see the same thing.

That is why you have to take into account factors that will make up that originality that will make your website stand out.

For example, fonts. Through them, you will find a base. Since the shape of the letter is very important. A website of a business about sports is not the same as a website specialized in electronics.

From there, you have to find what kind of typography will fit with what you intend to sell.

Discover more keys!

Sort the elements in a simple and logical way

The more logical and orderly your website is, the easier it will be to navigate for future customers who have decided to click on that page.

Give them the job done! Don’t complicate users’ lives. Make them find what they are looking for quickly. How will you achieve this? Organize the web very well with an easy to capture order.

In addition, if you combine the elements mentioned above, you will find a fantastic balance for the style of the web to fit with your brand. 💪

Use links

It is very important that you know how to link websites and connect with other social networks. That is, if your user has opted to read your website, they will appreciate that you provide all kinds of information and, above all, that you facilitate access to other links or networks.

For example, if the user is looking for more than one element on your website, but they are related to each other, do not forget to facilitate access by inserting links that will redirect him to other sections of your website without him having to look for it. 🔍

In addition, it is important that you connect with other social networks, especially Instagram, YouTube and even TikTok, because if they follow you on your social networks and you provide them with access to your websites, you will be more likely to have that future client count on you.

Invest in SEO

It is important that you appear in the first results in a Google search. To do this, there is a basic tool that will help you reach the position you want, SEO positioning.

To get SEO to give good results, you have to play a lot with keywords, that is, keywords.

If you want to know a little more about SEO and need us to advise you, at Kiwop we are specialists. So with any questions, contact us and we will advise you. Also, don’t hesitate to stop by our blog to know much more about SEO.

We are clear that having a good digital marketing and web development agency that adapts to your needs is vital. We are what you are looking for!

Adapt to every need

In the face of the technological innovations that surround us, you have to adapt to each need. What do we mean by that? Easy. Simply, you have to empathize with customers.

For example, you have to adapt each experience on the Internet. Currently, many people search for information through their smartphone. Therefore, your website of your company, has to have an effective utility, since it is not the same as using a computer.

Another example, which your client will appreciate, is the speed in which they can access your website. People do not have patience, for the fact that if they see that they take time to access certain servers, they will opt for others. Therefore, make your website the fastest!

From Kiwop, we know how to carry out all these matters so that you don’t have to worry about it.

What are the web developments that you should know

There are thousands of tools and web developments that can help you create that page you want so much for your company. 😜

In Kiwop 🚀, as we are experts in web development and we can show you some examples.

Meet WordPress

Still don’t know WordPress? Stay to know more about this service that can help you create a page as you imagined it.

WordPress was born in 2003, especially used to publish blogs. But, over the years, it has grown to such an extent of being a server that offers you the possibility of creating web pages, being one of the most famous systems at the moment.

Logo de WordPress

The good thing about WordPress is that even if you do not have that technical knowledge to use this content manager, you can easily understand it thanks to its simplicity.

In addition, it has many functionalities thanks to the technologies with which it is developed, such as PHP, MySQL and JavaScript.

If you want to know much more about WordPress do not hesitate to contact us. We are experts in web design!

Dare with Magento, Prestashop and Shopify

Magento is key for you if, apart from creating a website, you want to create an online store.

We, as experts in Magento, can tell you that this service is characterized above all by its cybersecurity, its customization and its flexibility to create an online commerce.

In addition, thanks to its performance, it is constituted by characteristics that are basic such as its speed, its adaptability or its SEO components.

Therefore, from Kiwop, we invite you to know much more if you want to choose to create that online sales website with Magento. We will be happy to help you! 💪

If you continue with the idea of creating your online business, you have other options besides Magento.

For example, we have Prestashop, another tool that we have enough experience to advise you.

Since Kiwop, we have opened many online sales companies offering the best experience for the user.

We can also use this tool to analyze your entire business and get optimal results to improve your income to the maximum.

And finally, you have a third option, Shopify. This is based on the e-commerce manager so that it quickly captures customers and for example, with our experience with this platform, we measure and analyze the results, always to obtain more benefits.

Try Drupal

If you love challenges and are thinking of making a website that is 100% personalized by you,Drupal is the key.

The good thing about Drupal is that it offers you a lot of flexibility so you can adapt your needs and capture them as you imagined.

Although it is a complex service so you can create the style of your website according to the company brand, it is free.

Drupal has endless advantages. For example, it is a CMS with a very high quality programming system, which is most used by professionals, such as our Kiwop programmers.

Therefore, you have no excuse! And also… Don’t worry if you don’t know how to manage it the way you’d like. Our team can help you delighted!

Create your website or online business now!

With all this information, we hope you have been able to take note so that you are encouraged to create that website so dreamed or that business that you have been planning for so long.

So now it’s your turn!

Do not hesitate to contact us if you need us to manage any procedure regarding the development of web development or design. 😊

Don’t forget to contact us and follow us on our Instagram profile for more information about digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

We want to see your website ready! 😜

We want to help you get results.

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