Having a website for your company is essential to have a presence in the digital world, but its creation is useless if the audience does not end up reaching it. For that reason, a key tool that should not be missing in your online strategy is SEO or web positioning.
This type of strategy is very effective to make your website visible in large search engines and agencies such as Kiwop are a key element to carry it out.
Haven’t we yet convinced you of how important SEO is to your strategy? Well… Read on to learn about the benefits and importance of this in your brand. ⬇️
What is SEO
SEO (Search Engine Optimization), also known as search engine optimization, is a set of improvement strategies that are performed on a web page to improve its visibility in search engines.
In other words, it is trying to get your site to come out first when Internet users search Google for something that is related to the topic you are dealing with. In this way, visibility serves to get more visits and, as a consequence, obtain more sales or income. 📈
This optimization can be achieved thanks to tools such as Web Developer or Google Search Console and many more.
Benefits of SEO for the company
Increase the visibility of your brand 🔍
With SEO tools you will build, little by little, a community that will recommend you to their acquaintances.
Produce visits 🖥
Every second, on average, about 40,000 searches are made on Google. A day, it becomes 3.5 billion visits. Positioning yourself on the first page will generate millions of visits.
Close sales 💸
In the case of becoming a reference in your sector, it will be much more feasible to close sales since you will have the confidence of the industry.
Transforms you into a leader within the sector 🥇
The better position in the search engine, the closer you will be to dominating the market.
Provides valuable content 🔝
Through SEO you can know the concerns of people. Therefore, you can make articles or publications about it.
Attract potential buyers 🔜
Thanks to SEO you attract the attention of potential customers since your content will become important to them.
Produces a high return on investment 🔁
On the Internet it is more profitable to bet on SEO and to classify the articles in good position than to pay to be advertised.
Stay in time ♾️
The content you generate today will make it easier for you to sell the future.
Importance of taking into account SEO in the online strategy
How do you stay if I tell you that… More than 30% of clicks go to the first organic result that appears in the search and approximately 95% of users do not go beyond the first page of the results.
Taking into account that data, it is a fact that all companies want to appear on the first page of Google to get the user to access their page.
For that reason, SEO has become a staple for any internet business to succeed.
One of the objectives pursued by companies that invest in SEO tools is visibility.
This, however, is not the only advantage offered by web positioning. Another is credibility.
The consumer’s mind plays a key role because, when the search engine values that your page is relevant and should appear in the first results, the idea of reliability is reflected in the minds.
Users are more likely to place their trust in companies that are better positioned on Google.
In addition, SEO generates visits without breaking into the lives of customers through ads or advertising.
It is important to keep in mind that it is a profitable investment in the medium and long term. And, on the other hand, it serves to gain visibility, but it is useless if you are not able to generate conversions, so it is important to have more strategies such as web design.
If you haven’t started yet, we recommend you bet on a good web page design and implement SEO there.
Bet on SEO
Definitely, SEO is an important factor to make a difference and place yourself above your competition.
So do not hesitate! 🙌🏼 Learn about our SEO services!
Contact us if you need help, or follow us on our Instagram profile for more tips on digital marketing.
At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.
Go ahead… Turn your page into number 1 as it deserves! 🔝