In recent years, it is increasingly important to be present on social networks. It is for this reason that we are going to tell you everything about Linkedin.
In this way, if you want your business to be connected with other businesses in the sector and establish relationships of trust with other professionals, our recommendation is that you must be present and active in this social network.
At Kiwop, we want to help you take your business to the next level. For this reason, we recommend that you continue reading this article. 🚀 📢
What is Linkedin?
To begin with, you have to know that Linkedin is a very important tool to generate opportunities between professionals and establish relationships of trust.
This social network, which was founded in 2002, has more than 590 million registered users and, today, is a leader for businesses and users who want to consolidate their professional identity on the Internet.
In addition, the main objective of creating a profile in Likedin is to do personal marketing, highlight the experience, knowledge, values, interests and everything in a different way, yes, that is always in accordance with your resume.
Thus, we can affirm that Linkedin is the ideal social network for those looking for a way to find business opportunities. Either through a personal profile, or through a company page.
The importance of social networks in digital marketing
Nowadays, we are all aware that a large part of digital marketing strategies go through being present in social networks.
Following this line, we bring you some tips for you to see why social networks should be part of your digital marketing strategies.
They help define brands and humanize them
Social networks are a great showcase to define the identity of companies and help to set a concrete strategic line. That is, everything you publish in them can end up generating a great impact on your followers.
That is why it is very important to take great care of the messages and generate valuable content to create trust and transmit credibility.
They are a good speaker 🔊
Being present on social networks is a good way to advertise without the need to invest money. Thanks to the capacity of social networks, you will be able to generate communities around you.
They are a good source of information 🛈
Thanks to having social networks you can expand your database, you can get to listen to your users and, in this way, know better their tastes, preferences and needs. This will allow you to make a good analysis when it comes to improving decision-making in your campaigns.
Generate traffic 📈
Social networks are a great complement to boost websites and blogs, create traffic, attract customers and provide sales. You can use your social networks to promote your content and, thus, they will become the best ambassadors of everything related to your brand.
That said, if you want to take advantage of your social networks, do not hesitate to contact us.
Steps to get started on Linkedin
Here are some tips, so you can get right into Linkedin.
Be clear about your goals
Do not be on Linkedin for being, you have to be clear about what you are for in this social network. Getting a job?, Getting clients? Get financing? Our recommendation is that you do not go into Linkedin if you do not have a clear objective.
Linkedin is a social network focused on professionals. Therefore, we advise you to contribute valuable content, share publications that are of interest to you and be respectful and express your opinions correctly.
Have a full profile
Our recommendation is that you update your Linkedin profile frequently and be careful. In this way, it will be the social network itself that will tell you how complete your profile is and, thus, it will be the social network itself that will reward you with a better positioning.
Write an excerpt that differentiates you from other professionals
We suggest you include a summary of your career path. This will allow you to demonstrate what you can do for the person who is interested in your Linkedin profile.
In addition, we advise you to add multimedia elements since they will be a great showcase of your work.
Another thing to keep in mind are the recommendations, so ask the people who have worked with you to recommend you in writing, since these recommendations enjoy great value in professional life.
Have a public profile
If you let your profile be seen by everyone on this social network, you will get a greater reach.
In addition, if you are interested in being contacted, provide your data in your profile.
Bet on enhancing your Linkedin
We hope you found our definitive guide to Linkedin helpful.
Now it’s your turn.
If you have doubts or need help, we will not hesitate to do so. 😀
Contact us or follow us on our Instagram profile for more tips on digital marketing.
At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.
Go ahead and get the potential out of your social networks with great professionals in the sector. 🚀