Email marketing has revolutionized the way we reach users.
More and more companies are deciding to bet on this digital marketing technique in their online strategy.
A tool that allows you to evolve and always be updated to capture a demanding and changing audience.
At Kiwop, we want your business to be the future. Therefore, we recommend you continue reading this article about the best email marketing trends for 2022. 📥
What are you waiting for?
What is email marketing?
Email marketing is a very useful tool with which to communicate with your audience.
This easy, simple and customizable technique allows you to offer quality content to your target audience through email.
An excellent marketing tool that, if used correctly, can give very good results to online businesses. 📈
What is it for and what advantages email marketing has
It would be impossible to mention all the advantages of this marketing technique, but let’s comment on the main benefits:
- Win new customers
- Loyalty to customers who have already consumed goods or services of the brand
- Offer added value to the company with which to create close and personal communication with the client
- Build trust in a good or service
- Transmit information of all kinds to the target audience of the business
- Collect opinions, comments, criticisms and suggestions with which to improve the brand
- Keep the brand at the top of customers’ mind
- Develop content marketing strategies
- Correctly measure campaign results in real time and instantaneously
Why email marketing is important in your digital strategy
In such a competitive and changing environment, it is necessary to use all the digital tools that obtain great results.
Your audience is there, but you have to know how to reach them and persuade them. And for this process, email marketing can be your perfect ally.
Its high accessibility will reach a wide variety of audiences in order to increase web traffic and conversions.
Every message you send to your users will reach them in the email daily. In this way, you will be present in the day to day of your potential customers.
It should be said that this technique is one of those that offers greater profitability within digital marketing.
If you want to know more information about its importance, we encourage you to discover the 4 success stories in email marketing that you should know.
Top 5 Email Marketing Trends for 2022
Increasingly interactive emails
Users receive hundreds of emails daily from all types of companies. Therefore, your email marketing strategy should stand out from the rest.
In short, without differentiation there is no success.
One of the email marketing trends for 2022 is to create interactive emails to attract the attention of the potential customer and increase the chances of conversion.
In short, dynamic, provocative and varied emails are what catch users.
Personalization is key in email marketing strategies.
Strengthen the relationship with each of the users, individually adapt the messages you send and think about each member of your community.
If you manage to personalize the emails thinking about each of your users, you will get the result you expect.
Voice Marketing Emails
Audio is increasingly present in digital strategies.
The tendency to go towards natural language to interact is clear.
Use content on voice devices or audios to provide information to your users and differentiate yourself from the rest.
The trend is so strong that there are already voice marketing agencies focused on voice marketing.
Emails that include videos
The impetus to this marketing tool is brought by videos.
Embed videos, generate activity and get your user to stay longer in your email. The more you see the message, the more conversion options there will be.
Videos are engaging and captive. And the best thing about them is that they adapt to all campaigns, regardless of what their objectives are.
We give you a fact: a user retains 10% of what he reads while remembering 50% of what he sees.
Does this data help you to include videos in your email marketing strategy?
Boost your digital business in 2022 with email marketing
You have already seen the importance of email marketing today and the best trends for 2022.
Now it’s your turn.
Sit down, analyze all this knowledge and implement this digital strategy to grow your business in 2022.
If you need help or want us to solve any questions related to your e-commerce, we will be happy to do so.
Cheer up and…
Use email marketing to boost your online business in 2022! ⬆