We specialise in landing pages design and development. When you need to promote a specific action and you need conversions.
What is a landing page?
A landing page is an effective way to drive traffic to your website, improve your SEO and build your brand.
If you have created a website that represents your business, it’s time for your efforts to translate into sales. Landing pages are an effective lead conversion tool, the next step towards your visitors becoming customers.
Landing pages will attempt to convince your visitors to perform a specific action: purchasing a product or booking a service, subscribing to an email list, calling, etc. You are directing them to a targeted landing page that invites users to take an action moving to the next step in the sales funnel. If you direct all your visitors to the home page of your website, they might not find what they are looking for and leave.
A good landing page allows your prospective customers to take advantage of any special offer you are presenting.
Your landing pages play a fundamental role in your marketing efforts and a professional landing page design will maximise their impact.
Landing Pages Services at Kiwop
Landing pages that generate conversions start with an integrative market research. At Kiwop, we learn about your ideal buyer, the products or services you offer and your market prior to design an effective landing page.
Our landing page design services deliver professional landing page designs that are consistent with your brand and include clear and concise copy inviting visitors to convert. We design and develop professional landing pages that speak to your targeted audience, adjusting to your business needs and exceeding your expectations.
Kiwop tailors your landing page to your industry, business, and audience providing you with a competitive edge.
We design, launch, and improve your landing pages, boosting your business’ leads, sales, and revenue.
Embarking in a digital marketing campaign and including landing pages is one of the best investments you can do for your Marketing strategy. If you want to get in touch with an expert who can design new landing pages for you, or improve your existing ones, contact us at Kiwop and tell us more about your project.
Advantages of a landing page
Landing pages are an excellent lead generation tool, but this is not the only advantage of including landing pages in your Marketing strategy.
They facilitate the segmentation of your contacts
If you use landing pages for more than one product and service, you can segment your leads through conversions on the landing page.
Depending on the conversion in a certain product or service, or the information requested in the form, you can segment your contacts.
Reduction of the customer acquisition cost
Landing pages are a method of generating opportunities for your business that are highly profitable at the investment level.
To get the kind of information that can be obtained through a good landing page, it may take a lot of phone calls, emails, follow-ups and interviews, etc. Tasks that, taking into account the time and personnel necessary to carry them out, cost much more.
With a good strategy, a landing page can generate a greater number of sales opportunities.
Lead Scoring is a strategy that consists of prioritising the leads that have the greatest potential.
If a user of your website performs a conversion at a funnel fund stage or close to the purchase decision, they are more ready to buy and should be prioritised by sales team staff.
You facilitate the work of your sales team, generate more conversion opportunities and build a good history of your contacts while receiving a large amount of valuable information.
Main elements of a landing page
At Kiwop, we believe it is essential to create landing pages that achieve conversion.
To create a most effective landing page, there are some essential elements:
Your landing page offer
The offer of a landing page needs to generate a lot of value for the user who visits that page.
It is imperative that each business understand exactly who their buyer persona is and their needs. In this way, you will get good ideas for offers that the visitor may like and attract, and get them to fill out the form to access them.
The title of your landing page
The title should be a clear message that indicates, without a doubt, what is being offered on the landing page.
You must use a striking, simple, understandable title that justifies your offer. In the first place, it is essential that you generate interest but at the same time, that users do not feel cheated and continue to make conversions on your site.
It is also very important to clarify the type of content that users will access when filling out the form: an e-book or a newsletter, among others, because for the user, it can be very irritating to fill out a form to access specific content. and end up receiving another that is not of interest to you.
The Call to Action are the buttons that invite the user to perform an action with sentences in imperative mode such as: Download it now
The CTA of a landing page must be clear, objective and that helps the user understand what action he is taking.
The description of a landing page
Adding a description to your landing page is not essential, but if you decide to add it, it is essential that it contain a clear and concise message about the objective of the offer and the value it will generate.
Visual content of a landing page
Visual content helps users understand what is offered on the landing page. In addition, they are much more attractive content than verbal elements.
If the visual content is educational and easy to understand, the conversion is more likely to occur.
Landing page form
Forms are one of the most important elements of a landing page.
It is important that all the fields to be filled in are clear. The forms should be brief, but at the same time indicate everything we need to know about the user.
The question you should ask yourself is: what is the essential information to determine if a user is a quality prospect? To answer this question, you must evaluate your business model and the characteristics that make a user who visits your website a potential client.