Organization is a fundamental aspect in any marketing strategy. Creating an editorial calendar for a blog is essential to carry out a good planning on the contents.
Therefore, it is important to take into account a number of factors that will help you create a good calendar and make you take off with your blog. 🚀
You’re in Kiwop, the right place! Read on to learn how to get inspired and produce a good editorial calendar.
Why implement a blog on your website
Implementing a blog on the website of our online store or our company website is a brilliant option to increase sales and page views.
Generally, most e-commerce focuses on sales, photos and web design. By doing so they make a serious mistake, as they forget to contribute content.
The content of a blog is crucial to increase the number of sales and generate a community of users. 👩🏻💻
The blog is a tool that serves for your potential customers to consume high quality content. In addition, it originates a good experience when visiting the main page that will turn the user into a customer.
The creation of a blog allows the client to read news of the company, learn tutorials … the relationship with the brand is closer. That will allow you to know the doubts of the clients and, thus, improve the business. 💸
Having a blog is not easy, as it requires time and resources. Content of interest and attractiveness, quality and original must be generated. It is never easy to start, but with perseverance, everything is achieved and you will see long-term benefits. ⌛️
How to find inspiration for your blog
Finding inspiration for your blog is one of the main problems to face. For that reason, we are going to give you some tips to find it and create the best articles.
Brainstorm by picking up a blank sheet of paper and writing down all the ideas you can think of.
Relate your ideas to keywords ⌨
Once you have defined the keywords that have the most traffic to your website, you can generate ideas based on them.
Create based on previous content 📓
Analyze which are the topics that have generated the most traffic to your website and what your audience likes the most. According to your analysis, develop content that is related and ensures the success of your blog.
Comment on new trends 🔝
Commenting on new trends is an original format to create content on your blog and get inspired. Generate content that arouses the interest of your users.
In addition, you can share reflections, experiences… Find out how to find inspiration for your blog articles! It is not an easy task. but there are several ways to achieve this. 🔎
Steps to create an editorial calendar
Once you have found inspiration, the next step is to create the editorial calendar that will determine what content will be published on the blog .
Determine your goals 🎯
As in any marketing strategy, the first step is to determine what objectives you want to achieve.
It is useless to create content without having any marked objective. Before starting the calendar, you must be clear about what you want to achieve with these publications.
In addition to the objectives, you must determine your buyer persona. In this way, the goals you set for yourself will be easier to achieve and the results will improve. We reveal how to define the buyer persona.
Do an annual analysis 📊
Once you have determined the goal, you should do an annual analysis.
In this one, you should mark the important topics for each month of the year. When you do, keep in mind the most significant dates for your industry and for your business.
With this, you will be able to create updated and relevant content for your audience, a fact that will help you create more engagement.
This analysis doesn’t have to be very detailed. Remember that it is a superficial planning so as not to forget the fundamental events that must be published.
Do a temporary planning 🗓
Time planning is the step that takes the most time.
It’s the time when you need to decide which posts you’ll make in the month. You must choose the quantity, the day and the time and the topics you will talk about. This will depend on your goal, your budget and your audience.
Remember that perseverance is crucial and you must set realistic goals. Ideally, you should publish about the same number of articles every time.
Before deciding on the day of publication, you should do an analysis of the days that your page has the most traffic. This way your content will be more viewed and your audience will get used to visiting the blog those days.
Once the number of blog posts has been determined, you must define all the details of the publications: the date that will be published, the keywords, the title, the platform…
Take into account all these elements to develop a good digital marketing strategy and achieve all the defined objectives.
Create the best content for your blog
It takes inspiration to create content, but once you put on there will be no one to stop you. 🚀
Now it’s your turn.
If you need help or want us to solve any questions related to your business, we will be happy to do so. 😊
Tell your users what interests them most! 🔝