Funeflor
Drupal website for funeral services: immediate trust, service clarity, quick contact for emergencies and optimized local SEO.
The Challenge
Funeflor operates in an extremely sensitive sector where immediate trust is critical. Users arrive during difficult moments and need absolute clarity about the services offered and quick access to contact, especially for emergencies. Local and industry-specific SEO is also essential to capture high-intent demand.
The Solution
We developed a simple, conversion-oriented Drupal site: specific landing pages by service and geographic area, trust blocks (certifications, years of experience, testimonials), persistent and accessible contact options (phone, WhatsApp, form) at all times, and an FAQ section to address common concerns. We implemented a solid local SEO foundation and complete lead measurement.
Technologies.
The tools that made this project possible
How a request flows.
- 01 A user searches for a funeral service in their area and lands on a page specific to the service and geographic zone, optimized for local SEO
- 02 The page immediately shows the trust blocks (certifications, years of experience, testimonials) and persistent contact options (phone, WhatsApp, form)
- 03 If they have questions, the FAQ section answers the common ones without the user having to search further
- 04 The user gets in touch through whichever channel they prefer, available at all times, including for emergencies
- 05 GTM and GA4 measure every contact as a lead, and Google Business Profile reinforces local presence in search results
Results.
Metrics in detail.
| Metric | Result |
|---|---|
| Duration of the web project (months) | 4 |
| Specialists on the project team | 3 |
| Persistent contact channels for emergencies (phone, WhatsApp, form) | 3 |
| Trust blocks on the pages (certifications, years of experience, testimonials) | 3 |
Methodology: Project scope data (2025): duration and team come from the contract; the contact channels and trust blocks, from the site design. The local ranking, leads, performance and contact coverage metrics are in the results section of this case study.
Process.
Strategy
Competitor analysis and local keyword research
UX/UI
Trust-centered and accessible design
Development
Drupal implementation with zone-specific landing pages
Local SEO
Optimization for local searches
CRO
CTA and contact form optimization
The Platform.
Let's Talk Results.
Tell us your challenge. We'll respond within 24h.
Start Conversation- NDA available
- Response <24h
- Phased proposal
