The role of cookies in digital marketing

Content Marketing 07 January 2022

Every day, we enter pages where they ask us if we accept cookies and we give you to accept to be able to view the web without problems.

Behind this simple act, hides a large machinery of collection and storage of information.

Surely you’ve heard about cookies, but … Have you ever been told about them?

Do not worry, in Kiwop, we give you all the keys you need to know: what they are, what they are for and what role they play in the world of digital marketing.

Don’t miss this interesting article!

What are cookies

Cookies are files with information sent from a website and stored in users’ browsers.

In other words, when we access a page and accept cookies, we are giving our consent to the web sending our browser the information we are consulting.

In this way, the user’s navigation will be continued because he will benefit from having performed similar actions previously.

Cookies are very useful because the information we leave on a website is recorded and we will retrieve it directly or indirectly on future visits.

What are cookies
Practical example of cookies on a website

What cookies are for?

There is a percentage of users who complain about the excessive presence of cookies, but that is because they do not know how important they are.

This tool offers great benefits and opportunities. However, they vary depending on the point of view we look at.

Cookies offer great benefits

What role do cookies play in digital marketing

Cookies play a very important role in the world of digital marketing, and they offer you great opportunities.

Below, we expose the different actions where you can check the benefits of cookies in the sector.

It should be said that all of them, directly or indirectly, facilitate the functions of marketing.

Track visitors

The data stored by cookies is used to track visitors who have accessed a website.

All this information serves to better understand your age, gender, location and interests. With all this, you can track the behaviour of a user.

If you have already consumed, you may be offered related products or services to complement your purchase.

On the other hand, if you have not yet consumed, you can make a remarketing campaign to get you to end up consuming the products or services you have sought.

We recommend that you discover the 5 tips to make a good remarketing.

Cookies help remarketing campaigns

Attract new customers

Cookies also serve to attract new customers, but … How to do it?

Very simple ⬇

Based on the information collected by this digital tool, products or services are offered to potential customers who have not accessed the website, but may do so.

Let’s take an example: if you are looking for shoes in Madrid, the shoe stores in the area will be able to use your cookies to know that you could consume that product. In this way, they will try to capture you.

Save user preferences and activity

This element is very important, because if the information that a user has consulted on a web page is saved, this detail will make it easier for the consumer to return to the shopping cart and end up consuming.

Saving a user’s activity is invaluable to keep collecting data that improves their experience and saves them efforts.

Online shopping cart
Cookies make it easy to return to the shopping cart

Show search-related ads

Undoubtedly, one of the biggest benefits of cookies is the option to use the searches of potential customers for the creation of online campaigns focused on this direction.

These files full of information serve companies to show ads related to the searches that users have made.

If a potential consumer sees an ad about a product or service they’ve searched for and is interested in, conversion options will skyrocket.

Use cookies in your online marketing strategy

You already know what they are, what they are for and most importantly: their power in the world of digital marketing.

Now it’s your turn.

Discover how to use cookies in your online strategy and grow your business with this great tool.

If you need help or want us to solve any questions related to your e-commerce, we will be happy to do so.

Contact us or follow us on our Instagram profile for more tips on digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Empower your business with the power of cookies!


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