The definitive guide to linkbuilding

Content Marketing 17 December 2021

Surely you have heard of linkbuilding.

That SEO technique that can be very useful to optimize your online business.

This tool can boost your pages and help you receive much more web traffic.

From Kiwop, we want to present you the definitive guide on linkbuilding to improve your online presence this 2022.

Don’t miss it! ⬇

What is linkbuilding?

Linkbuilding is an SEO positioning technique in search engines that serves to improve organic traffic to a website.

It is a set of actions carried out in order to generate external links to a given web page.

These external links are known as backlinks, which also indicate that the linked content is of value and increases the authority of the domain.

Why linkbuilding is important for SEO

Increasing organic traffic is one of the main goals of digital marketing.

One of the best techniques to improve the SEO positioning of an online business is link building.

Here are several reasons why this tool is considered very important.

Linkbuilding is very important for SEO

7 tips to get the ultimate linkbuilding guide

Linkbuilding is key to your e-commerce.

However, it is not enough just to know what they are. You have to go into practice.

For this reason, we want to offer you the definitive linkbuilding guide in order for you to know the main factors for a successful digital strategy.

Better quality than quantity

Have you ever heard that quality is better than quantity? Well, with link building and SEO the same thing happens.

A link within a domain is better than multiple backlinks on the same domain.

In addition, watch with the Domain Authority and the Page Authority, and the more the page authority, the better, because part of that authority is transmitted to the linked page.

Combine nofollow and dofollow links

Many times non-follow links and dofollow links are confused, but the difference is very simple.

Dofollow links are those that are intended to pass authority to the linked page. Instead, nofollow links are the ones that have no intention of passing authority.

Our advice is to combine both types of linking.

Prioritize backlinks within text

The place where to enter the backlinks is very important.

Linkbuilding inside a text is better seen than placed in the sidebar (sidebar of a web page) or in the footer (footer of the web page).

Add backlinks inside the text

Opt for naturalness

Links should be natural and not exaggerated, as search engines consider that you want to deceive them and penalizes you for it.

Therefore, create references, not forced links.

Don’t use toxic backlinks

Toxic backlinks are those found on poor quality websites, contextless links, or link farms.

Do not use them or get rid of them so that they do not harm you.

Pay attention to anchor text

The anchor text is that word or phrase that is linked to the link.

Usually, it is not paid attention despite being very important.

Words like “click here” or “click” detract from the relevance of the link.

Tip: Add the keyword in your anchor text and create natural, more valuable links.

We recommend that you find out more about what anchor text is and how to improve it.

Anchor text
Include keywords in your anchor text

Add backlinks little by little

You are incorporating backlinks little by little in your digital strategy.

If you get many in a short period of time, search engines will see that they were not obtained organically and will penalize you.

Use linkbuilding and optimize your SEO positioning strategy

We hope you have checked what linkbuilding is, why it is important and how to use it in your SEO positioning strategy.

Now it’s your turn.

Use linkbuilding, and you will see how your online business grows in 2022.

Remember that if you need help or want us to solve any questions related to your e-commerce, we will be happy to do so.

Contact us or follow us on our Instagram profile for more tips on digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Go ahead and…

Optimize your SEO strategy with the linkbuilding technique!


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