Marketing automation: What it is, types of strategies and examples

News 12 November 2020

Over the past few years, the volume of data that companies collect about our potential customers has increased greatly.

In the era of offline marketing, data was collected for BBDDs, but they had no point of comparison with all the information we have today.

That is why the great need has arisen to organize all this data, know who the potential customers are, and in this way, define what actions to take to reach them.

This is where the great potential of marketing automation or marketing automation comes into play.

Want to know what marketing automation is about and how it works?

Read on: we tell you everything.

What is marketing automation?

You’ve probably already noticed that those of us who are in marketing are always using English swearing.

Marketing automation simply consists of implementing a series of marketing strategies in a fully automated way to achieve more customers saving time.

As we have advanced before, one of the main reasons for the emergence of these automations is the increase in BBDDs.

One of the maxims of marketing is to know very well our buyer person so that we can address him with the right message.

That is why the need arises to qualify the different users of the databases to determine which profiles we have and group them according to their characteristics.

This user qualification process is called lead scoring.

Using this set of techniques, we see which database users are most conducive to buying us.

Defining profile types is basic for lead nurturing.

This (other) marketing word refers to the type of leads we have in the database, our communications, emails, etc., will be one way or another.

And to carry out all these communications and emails, we have a series of automation tools that make our lives much easier.

However, in this article we will not talk about such tools.

We want to focus on examples of strategies you can take for your business, and that are sure to save you a lot of time.

marketing automation which is strategies
Marketing automation saves marketing specialists a lot of time

Examples of marketing automation strategies

Scheme for sending automated email
After X days an email is sent to potential customers encouraging them to make the purchase.

Marketing automation: essential in digital marketing

As you’ve already seen, applying some strategies with automation marketing helps you save time and generate more potential customers. What kind of examples are you going to put in place for your online business?

Consider the benefits and what you can achieve. Be more efficient, reduce costs, greater control of actions, detailed monitoring… Deliver the right content, to the right user at the right time.

Contact us if you need help or follow us on our Instagram profile for more automation marketing tips.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Go ahead… starts a new project with marketing automation strategies ?


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