How to do SEO optimization of old blog articles

Digital Marketing 13 May 2022

Digital marketing and its strategies require constantly creating and devising to achieve objectives.

One of the strategies is the implementation of SEO in blog articles about the products or services offered in the company.

This strategy consists of both applying SEO to new posts and optimizing older blog articles.

The latter is essential to achieve optimal and relevant results for the user.

From Kiwop, we are going to tell you some tips to optimize those longest-lived blog posts on your website and get results at the height you deserve.

Want to know more? Read!

What is SEO optimization

SEO optimization is one of the multiple marketing techniques that exist today.

SEO is used so that your website is well positioned in the results made in the search engines. 1⃣

Get the best positions on Google.
SEO will allow you to climb the ranks in online searches.

This optimization is achieved by improving loading speed, creating interesting content and using important keywords for users.

At Kiwop we are experts in SEO to facilitate success for customers.

Importance of including SEO in your strategy

The importance of including SEO in any strategy is very simple to explain.

More than 30% of clicks go to the first organic result that appears in search engines. In addition, approximately 5% of users do not go beyond the first page of results.

Therefore, SEO is essential to get to appear on the first page of any search engine and, thus, get users to access your page.

SEO allows the company to achieve visibility, credibility and user trust.

In addition, it is very important to have the best tools to improve the SEO positioning of your website.

6 Steps to Update Old Posts

The content of older posts may have expired, need to be updated, or is simply not well done in SEO. Therefore, it is crucial to follow a series of steps to get your posts positioned correctly.

1. Correct spelling and grammatical errors

This may seem like a very basic thing, but the publication should be free of grammatical and spelling errors. It is unprofessional to publish content where there are faults in it. ✖

2. Update content with current data

Renewing content with current data is critical to staying up-to-date.

If the publication was created 5 years ago, for example, it is likely that the information is not current. Therefore, it is essential that the contents are updated so that users can have information that is up to date.

3. Verify that the article contains worked keywords

Doing keyword research is great for finding keywords with good metrics and being able to work with them on your posts.

Analyze your web pages and extract the topics you deal with, define your buyer persona and choose the keywords you want to position.

Check out our guide and start searching for your keywords.

In the event that the keywords are worked, review the SEO rules and their use in the articles, include internal links to newer articles and look at the smallest details and modify small errors that may appear.

4. Add more content to posts

Search for the most worked keyword in Google and take a look at the contents of other pages or blogs well positioned.

Get inspired and create new sections in your post giving better information than the other pages to get users to visit your content before others.

5. Add valuable resources

Including resources such as images, videos or graphics will attract the user’s attention and, consequently, will make them spend more time on your page. ⏳

It is an essential aspect so that, in addition, users can complement the written information with graphic resources.

6. Optimize SEO On Page

Check that the SEO requirements of the page are being met for a better positioning: that it has title and meta description, ALT text in the images …

And, very important, that the URL contains your most important keyword .

Reviewing SEO content on page is a must.
Review and optimize SEO On Page.

Keep in mind the differences between SEO On Page and SEO Off Page and apply them correctly in your strategies.

Optimize your oldest posts and get the best positions.

Now that you know some tricks to improve the oldest posts on your blog, what are you waiting for to put them into practice?

Now it’s your turn.

If you need help or want us to solve any questions related to your business, we will be happy to do so.

Contact us or follow us on our Instagram profile for more information about digital marketing.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Cheer up and…

Apply the best SEO to your previous posts and take off in the search engines!


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