Discover the best email marketing tools

Digital Marketing 21 December 2020

There are multiple techniques to perform, but one of the ways to make this possible is by using email marketing tools.

This strategy has been gaining importance in the world of e-commerce over the years.

Increasingly companies want to adapt to each of their customers, offer them customized products and get to know them perfectly.

With this technique, you will achieve many of the objectives you set yourself.

However, the success of your email marketing work will depend on the service you choose and how comfortable you are working on a platform.

And to make things easier for you, from Kiwop, we present to you the 8 best email marketing tools on the market.

Keep an eye on her and choose the one that best fits you.

Go ahead.

What are you waiting for to succeed?

Importance of email marketing for all types of online businesses

Many companies are unaware of the benefits of email marketing.

Others use it, but they don’t optimize it as they should.

This communication channel is excellent because it is direct and immediate.

To carry out the email marketing technique you only need a good database of your own, a planned strategy and pre-defined objectives.

Once you have all this raised, with its main advantages you will see the great importance of performing this marketing tool:

The best email marketing tools

Benchmark Email

This tool is one of the most popular for managing email marketing campaigns.

A very easy and intuitive platform to use to develop all your activity.

Its main advantages are the quality of the campaign editor, the great web analytics it contains, the abundant monitoring and notification functions, the mailbox checker to increase the opening rate, and much more.

In addition, it has a free version with autoresponders and a free 24-hour support service on the platform, exclusive for paid customers.

Some of the drawbacks would be the inability to have multiple accounts for different teams, a very simple free plan without great functionalities and that all the emails sent contain the logo of the brand.

Therefore, a very useful tool if you want to take the first steps in the world of email marketing before investing in more complex features.

Benchmark's homepage
Benchmark Email’s homepage


GetResponse is one of the most powerful email marketing platforms.

Its main advantages are the large number of customizable templates and images, integration with other marketing tools and software, an automatic response to adapt to your contacts, and much more.

Some drawbacks are that you can’t include videos in emails, for more than 1,000 contacts you have to pay, and it can be difficult to browse the software if you only intend to use email marketing techniques.

In addition, it offers marketing automation, homepages and teaching resources such as webinars, technical articles and courses.

GetResponse will help you stand out thanks to its hard-working email marketing campaigns.

GetResponse's homepage
GetResponse’s homepage


This email marketing tool is very recent, but it has great content.

Its advantages are the excellent automation functions, the editor to customize templates, the list and segmentation functionalities, and the ease of accessing all kinds of free tools.

Some cons we could define would be limiting notification sections, disorganizing media files, and limiting CRM capabilities.

In this way, this platform is ideal if you need a simple interface to send information, follow-up emails or lead care campaigns.

ActiveCampaign's homepage
ActiveCampaign’s homepage


Sendinblue has evolved a lot over the years and is well known to this day.

It is easy to use and compatible with all kinds of tools and integrations.

Its main advantages are the complete analysis of all campaigns, the simple email editor, custom templates and transactional marketing that the platform contains.

Some drawbacks would be some poor delivery references, a more professional interface that requires some knowledge, and poorly detailed segmentation.

Therefore, highly recommended if your contact list is small, but you intend to grow and invest.

Sendinblue's homepage
Sendinblue’s homepage


This platform is recognized for its smart brand identity, well-designed and with great market positioning.

Some aspects in favor would be intuitive engagement monitoring that makes it look like emails work, the ease of use of the page, the variety of templates and the high delivery rate it has.

Its main drawbacks would be the limitation of the email editor and the inability to segment email lists.

In addition, it contains 24-hour attendance, teaching resources and a very popular free plan.

Mailchimp is useful if you use email primarily for marketing and communication with your customers.

Mailchimp's homepage
Mailchimp’s homepage


This email marketing tool is one of the best reviews you get.

Its highlights would be the free version with large capacity, autoresponders, optimized services, responsive templates and a Smart Delivery technology that first sends the emails to whom they open them most.

The drawbacks we would highlight would be the lack of usability, the absence of user sales and tagging funnels, and the lack of advanced options.

A platform aimed at all kinds of online businesses, both large companies that send millions of emails and for e-commerce that have few subscribers yet.

Mailrelay's homepage
Mailrelay’s homepage

Constant Contact

This platform is one of the oldest related to email marketing and is used by many companies.

Its most outstanding advantages are the library of campaign ideas it has, the marketing support it offers, synchronization with customers and an easy-to-use interface for beginners.

Some drawbacks are the increase in price as you have more contacts and some functions are outdated and incon flexible.

A tool aimed at small and medium-sized companies looking to create lists and send emails to customers regularly but without large analyses.

Constant Contact's homepage
Constant Contact’s homepage


AWeber is a leading platform in the email marketing industry for small and medium-sized businesses.

Its main advantages are adherence to a zero spam policy that will make you have an almost perfect delivery rate, a very specific list segmentation, an award-winning support service, and much more.

Some drawbacks would be the little flexibility of the template editor and the high price when you go over 500 subscribers.

Therefore, use AWeber if you have a small list of emails and don’t need automation or customization.

AWeber's homepage
AWeber’s homepage

Boost your e-commerce with email marketing

You have already been able to know the 8 best email marketing platforms.

Now it’s your turn.

Sit down, analyze all this knowledge and launch this strategy with the tool that best fits your online business.

If you need help or want us to solve any questions related to your e-commerce, we will be happy to do so.

Contact us or follow us on our Instagram profile.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Cheer up and…

Use email marketing to boost your online business!


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