Copywriting’s perfect guide to e-commerce

Digital Marketing 08 March 2021

Imagine selling more thanks to the wording of your texts on the product sheets.

It is possible and proven that products with good wordings convert at least 30% more.

Copywriting is just that, techniques for writing content persuasively.

In this article we will teach you how to make a good copy for your e-commerce.

Go ahead, dare to sell more! ?

What is Copywriting?

Copywriting consists of writing persuasively with the ultimate goal of selling more.

A person writing copywriting for e-commerce.

The Internet is full of companies that sell the same product as you, so the way you disclose them and the way you describe them will be a distinctly differentiating element.

It’s about attracting the reader’s attention, writing quality content, and with the right words to influence your target.

One thing is copywriting, and another is copywriting SEO. You’re wondering what the difference is. Well, it consists of writing optimizing the texts with an eye on Google’s top organic positions.

If we leave at the top of the search engine we will be more likely to have users click on our website.

Therefore, we have two objectives: to like Google and influence the user.

Why is a copywriter so important for an e-commerce?

When you think of copy normally your mind takes you to blogs, but it’s the wrong thought.

Since the writing of blogs is purely informative, and what is intended with copywriting is to sell. So it will be super important to make a writing for persuasive product sheets, and they create needs.

example of e-commerce interface

When it comes to starting to create an online store, we usually think first about product photos, design, that the user experience is successful, etc. and we usually set aside the writing of the texts of the tabs.

One of our main goals will be to convert more, and with a good copywriting we will be able to attract the attention of users and thereby more chances of achieving that goal.

We will have many possibilities to use this technique: at the beginning of the page, in categories and subcategories, in product descriptions, etc.

Don’t miss any opportunity to use copywriting for e-commerce!

And don’t forget to focus all your texts on conversion.

What can help you improve good copywriting for e-commerce?

Now that you know the concept and how it can help you, we’re going to give you a guide with the best techniques. ?

Copywriting’s perfect guide to e-commerce with all the techniques and tips to achieve the goal of selling through your texts

Here are some tips to improve your texts:

1. Talk to your target audience

It will be very useful to make a buyer person. In this way we will know our potential customer and their needs much better.

By getting to know him better, we could talk to him in a language closer to him.

Make the buyer person of your business to know who to target by copywriting for e-commerce.
Develop the person buyer of your business

On this page you can create your own person buyer for free

2. Use storytelling

You can let your imagination run wild and invent a story where the product you sell appears.

You’ll get the potential consumer to imagine having it and create an emotional bond between the customer and the product.

The product will be more remembered and will have a chance of going viral further.

Image illustrating a story, storytelling.
Get your own story

3. Use the F

After using heat maps, it is shown that users look at product sheets from left to right, just severing in what catches our eye.

The most recommended thing in this case is: put the photo on the left, followed by the text with the most noteworthy elements of the product on the right.

It would look like the following example from ComeFruta:

Example of placing items on a item card in e-commerce.
Example of F

As we have already mentioned, users are looking for the elements that catch your eye, that is, they do not read: they scan the website with their eyes.

So you don’t have to write a very long description. First describe the essentials, and you see levels of amount of information rise while scrolling. Thus, the user will be able to decide what to read freely.

In the example above it happens, as you go down with the mouse, you find more and more information about that type of bananas.

4. Specify the most

Don’t walk on the branches and be as concrete as possible with your texts.

Through your competitive advantage, write texts that are very specific. Don’t leave your potential customer any doubts about what they’re going to buy.

Short and concise phrase with all the necessary information.

5. Explain the benefits of your product

The user will want to know what advantages they will get if they buy that product or service. You have to provide a solution to a problem and that has to be in the copy of the product sheet.

An example is the Naturbrush brand, which sells bamboo toothbrushes, and in 5 words tells you what it will bring you: a natural and sustainable life.

Example of product sheet being concrete and showing the benefits of the product.
Example of being concrete by showing product benefits

We can also see how the F rule follows. Photo on the left and short description on the right.

Where to apply all these copywriting techniques for e-commerce?

Now you know how to sell more without great effort!

After reading this article you already know what copywriting is and especially for e-commerce.

Now you can apply these techniques and start converting more.

If you liked this topic, at Kiwop we have more related articles.

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At Kiwop we are specialists in digital marketing, web development and e-commerce. Do not hesitate to contact us for more information.

Enter the world of copywriting and start increasing your sales! ?


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