B2B or B2C: meaning, differences and examples

Digital Marketing 14 April 2021

When we talk about B2B or B2C we mean different types of business transactions depending on the type of business they refer to. These marketing strategies are used by online businesses.

From Kiwop, we want to show you the great importance of these techniques. Therefore, we will explain its meaning, its differences and give you some examples of B2B and B2C.

B2B (Business to Business)

The term Business to Business (B2B) refers to business transactions between businesses. In other words, to the purchase and sale of products or services between companies.

In a way, the B2B has always existed, as companies have always exchanged goods to grow their businesses.

However, from a digital perspective, the B2B has taken an important role in the creation of online stores with the aim of grouping sellers and buyers. The business model of these web portals, called marketplaces, based on the commission you charge for each sale to participating companies.

Importance of B2B and examples
The B2B strategy is widely used by online businesses

Some very famous B2B examples might be Amazon or AliExpress.

B2B Marketing Techniques we can apply in the digital world

There are several B2B Marketing techniques that you would be very interesting to apply in your online store. Here are some examples to get the information you’re most interested in:

  1. Inbound Marketing
  2. SEM
  3. Email marketing
  4. E-commerce

B2C (Business to Consumer)

Business to Consumer(B2C) refers to those transactions between the company and the end customer. The presence of online stores and e-commerce is gaining more and more prominence.

Importance of B2C and examples
The B2C strategy is essential

Types of B2C online stores

1. Direct sellers

It is the most used and is based on the direct purchase of products/services from an online store. They are the typical online stores that we see every day.

2. Intermediary Websites

Business that contacts the company with the end customer. Examples include hotel search pages, travel, and experiences. The page informs the consumer about which company to choose according to the requirements and filters they have previously chosen.

3. Advertising

It is based on ad serving that translates to end products/services. The most appropriate businesses for this type of B2C are online newspapers, as users enter for the interest of the information, but may end up being translated into one of the advertisements published on the web.

4. Community websites

Online communities that share common interests. Through these forums, advertisements are created for products/services intended for the desiredtarget.

5. Subscription Sites

Website that charges a subscription to access company content. Examples include audiovisual platforms such as Netflix or HBO.

Differences between B2B and B2C websites

Differences between B2B and B2C

In the image, we can clearly see what the differences are between the two:

Focuses on the features and functionality of the product or serviceIt focuses on the benefits of this product or end-customer service
Specific data, functionalities and featuresIt is based on emotions, not so much on their technical characteristics
The content is based on the benefits offered by that product or serviceContent is simply written and presented through storytelling
It’s a slow and complex buying processThe purchase process is trying to make it as easy as possible. And, above all, make it immediate
It’s a rational buying decisionIt’s an impulsive buying decision guided by the emotions of the moment
Table of the difference between B2B and B2C

Examples of B2B online stores made by KIWOP


We have made the website of mundoparquet, which has a section both B2C and B2Bin case you want to buy directly (end customer) or if you are an industry company and want to buy at more competitive prices offered by mundoparquet.

Example B2B Mundoparquet
Mundoparquet homepage

The Best Menu

It is a type of B2C and B2C intermediary because it offers restaurant information to the end consumer, but its customers are the restaurants (businesses) that offer their information on the page.

B2B Example The Best Menu
Best Menu Home

Examples of B2C online stores made by KIWOP


Sportiuk is one of the examples of B2C that we have made. It consists of an online sports store focused on the end customer, as it only sells products to the user directly.

B2C Sportiuk examples
Sportiuk homepage

The Wine & Spirits Collections

This online liquor store is another example of direct selling B2C.

Example B2C The Wine & Spirits Collection
The Wine & Spirits Collection homepage

B2B and B2C: boost your online business with these marketing strategies

You’ve already known these strategies better, their differences, and some examples that can make you reflect on how to better boost your online business.

If you want to know more about B2B Marketing, don’t miss our latest article Marketing B2B: how to do Digital Marketing between companies.

And remember that if you need help or want us to solve any questions related to your e-commerce, we will be happy to do so. ?

Contact us or follow us on our Instagram profile.

At Kiwop, we are specialists in content writing, digital marketing, web development and e-commerce.

Cheer up and…

Boost your business with these marketing strategies!


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